Jamie Thomson (Copywriter and Founder, Brand New Copy) shares his expertise and insights on why authority now matters more than visibility in B2B content. Jamie emphasized that true authority is built through consistent communication and unique insights rather than controversial stances.
April Syed (CEO of Aperture Codex), shares her expertise on fixing an underperforming B2B SaaS funnel for quick revenue wins. April discussed the importance of leveraging data to pinpoint “quick wins,” such as streamlining sales processes and eliminating high-friction points in user onboarding.
Brendan Norman (Co-Founder and CEO, Classify) shares his expertise and experience on how AI agents are disrupting the AdTech landscape. He discussed the evolution of digital advertising and the critical integration of AI and cloud-based tools to automate manual tasks and improve campaign optimization.
JoAnne Gritter (COO, ddm marketing + communications) shares her expertise and actionable insights on how to scale faster with B2B brand strategy. She underscored why a foundational strategy is crucial for building credibility and trust in competitive markets. She also discussed the role of AI in marketing, commenting that while it can support with idea generation and research, it shouldn’t replace direct communication with customers and employees.
Jen Moss (Co-Founder and Chief Creative Officer, JAR Podcast Solutions), shared her expertise and strategic insights on how to fix boring brand podcasts.
Jen discussed the importance of creating engaging brand podcasts that build trust and loyalty.
Nick Usborne (Founder, Story Aligned) shared his expertise on leveraging AI through the lens of strategic storytelling. Nick discussed the critical distinction between simple narrative and a brand’s unique story, highlighting a significant gap where only 7% of top AI prompt libraries actually focus on storytelling.
Andy Janaitis (Founder and Chief Strategist, PPC Pitbulls) shared his experience and PPC strategies for small B2B brands to beat big competitors. Andy discussed the importance of foundational B2B marketing elements like high-converting landing pages, automated email flows, and a well-structured PPC strategy.
Gabe Lullo (CEO, Alleyoop) shared some insights around why B2B lead qualification fails and how to fix it at the top of the funnel. Gabe challenged the common misconception that poor lead quality is the issue when sales aren’t closing.
Keith Turco (CEO, Madison Logic) shares insights and proven strategies on how performance-first B2B marketing drives better results. Keith explored the evolving B2B marketing landscape and explained why performance-first strategies are crucial in times of market changes and budget cuts.
B2B Marketers on Mission Podcast presents the 1st episode of the Marketing DEMO Lab Series. we sit down with Clay Ostrom (Founder, Map & Fire) and his SmokeLadder platform designed for brand research, messaging and positioning analysis, and competitive benchmarking. Clay explained the platform’s origins and features, emphasizing its role in analyzing brand positioning, core messaging, and competitive landscapes.
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