B2B Marketing Archives

EP 182 Tye DeGrange strategies b2b podcast key visual

How B2B Marketers Can Build Trust For Better Results | Tye DeGrange | EP 182

EINBLICK–Podcast–June 25, 2025June 25, 2025

Tye DeGrange (CEO, Round Barn Labs), who shared tried and tested strategies on how B2B marketers can build trust for better results. Tye emphasized the importance of partnering with trusted industry voices such as influencers and affiliates to help build trust, demonstrate expertise, and drive measurable results. He also elaborated on how technology, social media, content authenticity, and customer persona alignment impact trust-building initiatives.

EP 181 Chris Silvestri SaaS messaging strategies b2b podcast key visual

How to Improve B2B SaaS Messaging for Higher Conversions | Chris Silvestri | EP 181

EINBLICK–Podcast–June 18, 2025June 18, 2025

Chris Silvestri (Founder & Conversion Copywriter, Conversion Alchemy), who shared some proven strategies on how B2B SaaS marketers can achieve strong message-market fit.Chris explained why effective conversion copywriting is more than just clever words – it’s about capturing insights from customer research, team alignment, and understanding buyer psychology.

EP 180 Raja Walia martech b2b podcast key visual

How to Optimize Your Martech Implementation for Marketing Success | Raja Walia | EP 180

EINBLICK–Podcast–June 11, 2025June 11, 2025

Raja Walia (CEO & Founder, GNW Consulting) who shared some proven strategies on how to optimize your martech implementation for marketing success. Raja emphasized the importance of aligning technology with business goals to set your team up for long-term success. He also shared some common pitfalls that teams should avoid and stressed the need for proper planning, accountability, and enablement.

EP 179 Brynna DeSantiago events b2b podcast key visual

How to Leverage Events to Drive B2B Marketing Success | Brynna DeSantiago | EP 179

EINBLICK–Podcast–June 4, 2025June 9, 2025

Brynna DeSantiago (Head of Marketing, Encapture) on how to leverage events to drive B2B marketing success. Brynna discussed the importance of personalized outreach, common event marketing mistakes to avoid, and how smaller, more targeted events can deliver greater impact. She also highlighted the critical role of sales and marketing alignment and to conduct effective post-event follow-ups.

EP 178 Andreas Voniatis AI content for search engine b2b podcast key visual

How to Future-Proof Your Content for AI Search Engines | Andreas Voniatis | EP 178

EINBLICK–Podcast–May 28, 2025May 29, 2025

Andreas Voniatis (Founder, Artios.io), who shared proven strategies on how to future-proof your B2B content marketing strategy for AI search engines. Andreas emphasized the need for high-quality, insight-rich content that adds unique value to target audiences. He also highlighted the key differences between traditional SEO and SEO needed for AI search engines, and talked about common pitfalls to avoid.

EP 175 Skip Wilson Underperforming Marketing Campaign key visual

How to Turn Around An Underperforming Marketing Campaign | Skip Wilson | EP 177

EINBLICK–Podcast–May 21, 2025May 21, 2025

Skip Wilson (CEO, Draft Media Partners) on how to turn around an underperforming marketing campaign. Skip highlighted the importance of recognizing that every campaign has room for improvement. He discussed why a systematic approach is important and why the need for clear audience targeting and effective messaging is paramount.

B2B Marketers on a mission ep 176 Brook Shepard new customers acquisition

How to Think Creatively and Get New Customers in B2B | Brook Shepard | EP 176

EINBLICK–Podcast–May 14, 2025May 14, 2025

Brook Shepard (Founder & CEO, Mason Interactive), who shared proven strategies on how to think creatively and get new customers in B2B. Brook emphasized the importance of focusing on breaking through the noise rather than just relying on technology. He also highlighted the need to understand churn ratios, set specific customer targets, and advocated for a diversified media strategy.

EP 175 Sivan Ohavim LinkedIn B2B podcast key visual

How to Strategically Leverage LinkedIn to Grow Your Audience | Sivan Ohavim | EP 175

EINBLICK–Podcast–May 7, 2025May 16, 2025

Sivan Ohavim (CEO, Elevate Media), who shared insights on how B2B companies can strategically leverage LinkedIn to grow their audience and generate qualified leads. Sivan discussed why personalized outreach outperforms generic campaigns and talked about how to build targeted, high-quality lead lists that focus on specific buyer pain points.

EP 174 Rebecca Shaddix marketing strategies with data

How to Turn Complex Data Into B2B Marketing Strategies | Rebecca Shaddix | EP 174

EINBLICK–Podcast–April 30, 2025April 30, 2025

Rebecca Shaddix (Founder & Managing Partner, Strategica Partners) on how to turn complex data into actionable B2B marketing strategies. Rebecca emphasized the importance of setting a clear strategy and highlighted the need for defining acceptable mistakes, aligning cross-functional teams early, and avoiding common pitfalls that impede performance.

B2B Marketing