B2B Marketers on a Mission EP106 - Wendy Pease key visual

106. How To Successfully Address the Challenges of Global Multilingual Marketing | Wendy Pease

Language expert Wendy Pease (President, Rapport International) on how businesses can become culturally relevant with the wonders of high-quality translation, localization, and interpretation. Wendy talks about how successful global marketing should start with the right corporate strategy and why it’s also important to understand the language and culture of the market that companies are entering.

Key Visuals for EP105

105. How B2B Marketers Can Improve Their Revenue-Generating Activities | Tom Hunt

Tom Hunt (Founder and Head of Account Management, Fame) about what marketers need to do to stay at the top of their game. Tom elaborates on how using a niche-focused podcast adds incredible value to a B2B target audience, what mistakes to avoid, the trends and shifts that are impacting B2B marketing, and what marketers can do right now to improve their revenue-generating activities.

Key Visuals for EP104

104. How to Scale Efficiently by Leveraging Automated Webinars | Melissa Kwan

Webinar expert Melissa Kwan (Co-founder and CEO of eWebinar) on how B2B marketers can effectively scale their demos as well as their onboarding and training with a personal touch by automating webinars. Melissa gives insights on how the role of marketers is changing in the ever-dynamic digital marketing sphere and how the adapt effectively to best suit their customers’ needs as well as facilitating a more efficient business system.

Takeaways-Interview with Donovan Chee

Donovan Chee Interview Key Takeaways

Donovan Chee (Head of Marketing and Communications Southeast Asia, Bureau Veritas) elaborates on the importance of creativity in storytelling, why B2B companies should deviate from focusing solely on products and services, and why having first-party data is crucial. He also provides great examples of what good storytelling in B2B looks like.

EP 98 Eric Fulwiler

98. How to Build a Media Company Around Your B2B Brand | Eric Fulwiler

Eric Fulwiler (Co-Founder & CEO, Rival) explains the importance of B2B firms being brand-led instead of sales-led, what mistakes marketers should avoid, and what content pieces and experiences generate the best results. He also provides some tips that marketers can immediately implement and what metrics they should be paying attention to.


How to Get a Meeting with Anyone

Limited Seats Available

We won't send you spam. Unsubscribe at any time.