B2B Marketers on a Mission EP 142 Robb Conlon Podcast Artwork

142. How to Leverage Podcasts as Part of Your B2B Marketing Strategy | Robb Conlon

Robb Conlon (Founder, Westport Studios) on how companies can incorporate podcasts into their marketing strategy. Robb discussed why there are many untapped opportunities in B2B podcasting and which pitfalls to avoid. He also explained how to get buy-in from senior management for podcasts, the importance of understanding who your ideal listeners are, and provided actionable tips.

B2B Marketers on a Mission EP 141 Jeff Coyle Podcast Artwork

141. How B2B Companies Can Leverage SMEs for Strategic Differentiation | Jeff Coyle

Jeff Coyle (Co-Founder and Chief Strategy Officer, MarketMuse) on how companies can utilize SMEs for strategic differentiation. He explains why “the rise of the SME” is already here and what pitfalls marketers should avoid. He also talks about how to get buy-in from SMEs, and how they can shed light on key insights that will be instrumental in creating the right marketing assets.

B2B Marketers on a Mission EP 140 Gee Ranasinha Podcast artwork

140. How B2B Marketers Can Build Greater Trust | Gee Ranasinha

Gee Ranasinha (Founder & CEO, KEXINO) on how marketers can build trust with senior management and other business units. Gee discussed the pitfalls marketers should avoid, the importance of understanding your audience, and why it’s imperative to find those internal champions within the organization.

B2B Marketers on a Mission EP 138 Joe Sweeney Podcast KV

138. How to Create Truly Differentiated B2B Content | Joe Sweeney

Joe Sweeney (Content Marketing Strategist, The Content Marketing Commute) on how B2B marketers can develop truly differentiated content. Joe highlighted the pitfalls to avoid and discussed the importance of conducting research and why B2B marketers should build relationships with subject matter experts (SMEs).

B2B Marketers on a Mission EP 137 Masha Petrova Podcast KV

137. How to Market Complex Products to Engineers | Dr. Masha Petrova

Dr. Masha Petrova (CEO, Nullspace) on how B2B marketers can market complex products to engineers. Masha talked about the pitfalls to avoid and how marketers should probe properly to extract better insights from engineers. She also talked about the importance of finding an engineer who can be the subject matter expert and advocate for the company.

B2B Marketers on a Mission EP 136 Sam Dunning Podcast visual

136. How To Create a B2B Website for Revenue, Not Vanity | Sam Dunning

Sam Dunning (Founder, Breaking B2B) about how companies should create websites for revenue, not vanity. Sam highlights the “deadly sins” of B2B websites, how to fix them, and which SEO pitfalls to avoid. He also leaves us with some actionable tips on how to build SEO from scratch for your website.

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