B2B Marketers on a Mission EP 138 Joe Sweeney Podcast KV

138. How to Create Truly Differentiated B2B Content | Joe Sweeney

Joe Sweeney (Content Marketing Strategist, The Content Marketing Commute) on how B2B marketers can develop truly differentiated content. Joe highlighted the pitfalls to avoid and discussed the importance of conducting research and why B2B marketers should build relationships with subject matter experts (SMEs).

B2B Marketers on a Mission EP 137 Masha Petrova Podcast KV

137. How to Market Complex Products to Engineers | Dr. Masha Petrova

Dr. Masha Petrova (CEO, Nullspace) on how B2B marketers can market complex products to engineers. Masha talked about the pitfalls to avoid and how marketers should probe properly to extract better insights from engineers. She also talked about the importance of finding an engineer who can be the subject matter expert and advocate for the company.

B2B Marketers on a Mission EP 136 Sam Dunning Podcast visual

136. How To Create a B2B Website for Revenue, Not Vanity | Sam Dunning

Sam Dunning (Founder, Breaking B2B) about how companies should create websites for revenue, not vanity. Sam highlights the “deadly sins” of B2B websites, how to fix them, and which SEO pitfalls to avoid. He also leaves us with some actionable tips on how to build SEO from scratch for your website.

B2B Marketers on a Mission EP 132 Eric Melchor Key Visual

132. How B2B Companies Can Grow Through Podcasting | Eric Melchor

Eric Melchor (Founder, B2B PodPros) on how B2B companies can grow through podcasting. He discussed why this is an untapped opportunity for B2B brands and highlighted which pitfalls to avoid. He talked about the 3 ways to grow, the importance of having a good pitch, and which metrics to pay attention to.

Episode 130: Interview with Casey Hill How to Build Owned Assets that Perform

130. How to Build Owned Assets that Perform | Casey Hill

Casey Hill (Senior Growth Manager, ActiveCampaign) highlights the importance of setting the right goals and performance indicators, and how to think about attribution thoughtfully. He also highlights the pitfalls to avoid, the importance of segmentation and personalization, and some recent trends that B2B marketers should be aware of.

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