
How the Copywriter’s Changing Role Can Drive Strong B2B Growth | Jamie Thomson | EP 230
Jamie Thomson (Copywriter and Founder, Brand New Copy) talked about how the copywriter’s changing role can drive strong B2B growth. Jamie discussed findings from his analysis of 230 UK and European copywriting job postings, proving that strong writing remains a critical requirement. He mentioned that employers increasingly expect copywriters to have multidisciplinary skills, and that strategy, knowledge of AI, storytelling, collaboration, social media, and research skills were also essential for the role.
