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Get your dose of B2B marketing insights.
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Think differently about marketing.
Stay tuned for new episodes released weekly.
On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time.
Get inspiration from interviews with B2B marketers, digital entrepreneurs, and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations.
This show is hosted by Christian Klepp, one of the founders of EINBLICK Consulting.
Our podcast episodes are released every Wednesday and are available on our website, LinkedIn, YouTube, as well as major podcasting platforms. Stay up to date with our latest episode releases by following our podcast page on LinkedIn.
Credit to Adrian Kwan for the sound editing and mixing.
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Episodes
Araks Nalbandyan (Director of Digital Marketing, 10Web) talks about what growth hacking is and isn’t, some common challenges, what her go to tools and software are, as well as the importance of getting and leveraging the right data to scale sustainably.
Dan McGaw (Founder & CEO, McGaw.io) talks about the importance of getting a company’s tech to talk to each other. Dan also elaborates on some of the common mistakes, what approach companies can use to streamline their tech stacks.
Mike Grinberg (Founder/CEO, Proofpoint Marketing) on the importance of having the right strategy and understanding who your best customers are and why you should target them. Mike also elaborates on the most common mistakes and misconceptions, and why it’s critical to focus on content consumption as well as developing the right message and value proposition for your campaign.
Johnas Street (Senior Global Social Media Manager & Senior PR, Cadence Design Systems) on how the social media landscape has changed for B2B, how B2B marketers can draw creative inspiration from B2C campaigns, as well as why it’s important to be purposeful and consistent with your content.
Brad Smith (CEO, Wordable) talks about why B2B companies need to be paying attention to the content that they’re developing, the key components of a B2B content strategy, the key challenges facing the industry, and some best practices when it comes to developing content that generates better results.
Mark Colgan (Co-Founder and CEO, Speak on Podcasts) on why it’s important for B2B marketers and founders to speak on podcasts. Mark also elaborates on some common misconceptions, best practices for being a good podcast host, how the podcasting ecosystem has changed, as well as the biggest challenges facing the industry.
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