Casey Hill (Senior Growth Manager, ActiveCampaign) highlights the importance of setting the right goals and performance indicators, and how to think about attribution thoughtfully. He also highlights the pitfalls to avoid, the importance of segmentation and personalization, and some recent trends that B2B marketers should be aware of.
On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time.
Get inspiration from interviews with B2B marketers, digital entrepreneurs, and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations.
This show is hosted by Christian Klepp, one of the founders of EINBLICK Consulting.
Our podcast episodes are released every Wednesday and are available on our website, LinkedIn, YouTube, as well as major podcasting platforms. Stay up to date with our latest episode releases by following our podcast page on LinkedIn.
Credit to Adrian Kwan for the sound editing and mixing.
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Alexander Ferguson (Co-Founder & CMO, TeraLeap) on how marketers can craft better customer success stories that are interesting and engaging. He talks about the pitfalls to avoid and what marketers should look for when conducting customer interviews. He also provides actionable tips that marketers can implement immediately.
Anthony Leung (Founder, Mean Write Hook) on how marketers can better leverage the LinkedIn platform. Anthony talks about why a lot of content falls flat (and what can be done about it), what pitfalls to avoid, and why you should conduct research before writing anything. Anthony also talks about whether companies should or shouldn’t be leveraging B2B influencers.
Linda Melone (Conversion Copywriter & Strategist, The Copy Worx) on how companies need to have a strong value proposition. Linda explains the importance of having a value proposition and the pitfalls to avoid. She also explains what you should look out for when conducting customer interviews, how to leverage AI the right way, and provides actionable tips.