Matt Bell (Founder & Principal Consultant, MessageUp) on how B2B companies can optimize the B2B buying experience. During our conversation, Matt discussed some recent trends that B2B marketers should be aware of and what pitfalls to avoid. He also provides actionable tips on how the digital buying experience can be improved.
On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time.
Get inspiration from interviews with B2B marketers, digital entrepreneurs, and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations.
This show is hosted by Christian Klepp, one of the founders of EINBLICK Consulting.
Our podcast episodes are released every Wednesday and are available on our website, LinkedIn, YouTube, as well as major podcasting platforms. Stay up to date with our latest episode releases by following our podcast page on LinkedIn.
Credit to Adrian Kwan for the sound editing and mixing.
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Michelle Bassett (Founder, BIZQOR) on the value of leveraging behavioral analysis and data analytics for better B2B marketing results. Michelle talks to us about what these specialized fields help organizations to solve and what pitfalls to avoid. She also provides us with some actionable tips on how to make sense of all the data to get marketing budgets approved.
Joe Zappa (Founder and CEO, Sharp Pen Media) unpacks how B2B MarTech companies can develop a strong brand narrative. Joe also talks about the pitfalls to avoid and how marketers should adapt to the changes in the B2B MarTech landscape.
Steve Goldhaber (CEO, 26 Characters) talks about the five common barriers to solving problems, what the six core business problems are, and the six effective techniques that B2B marketers can use to discover the real problem that they’re facing. He also elaborates on the different visions for a content marketing program.