PODCAST

B2B Marketers on a Mission

Get your dose of B2B marketing insights.

Stay informed.

Be inspired.

Think differently about marketing.


Stay tuned for new episodes released weekly.

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B2B Marketers on a Mission | Listen Notes

On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time.

Get inspiration from interviews with B2B marketers, digital entrepreneurs, and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations.

This show is hosted by Christian Klepp, one of the founders of EINBLICK Consulting.

Our podcast episodes are released every Wednesday and are available on our website, LinkedIn, YouTube, as well as major podcasting platforms. Stay up to date with our latest episode releases by following our podcast page on LinkedIn.

Credit to Adrian Kwan for the sound editing and mixing.

Subscribe to our show on the following platforms:

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Podcast Reviews

RachelSF
RachelSF
A must-listen for B2B marketers!
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This is a great podcast for any B2B marketer who wants to stay on top of the latest trends, learn best practices, and discover what other marketers are doing to drive results for their businesses.
Karan "Relationship" Nijhawan
Karan "Relationship" Nijhawan
EINBLICK always delivers!
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Christian is a superstar... he's one of the nicest people I've ever met. He has a passion for helping B2B professional execute on strategy. Worth a listen.
Joya Scarlata
Joya Scarlata
A must listen!
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This is a very informative podcast that covers a wide array of topics for B2B marketers and beyond. Highly recommend and a must subscribe!!
Nick Bennett
Nick Bennett
Well done podcast
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So many insights and really awesome questions by you Christian. Great listen!
Eliza YT T.
Eliza YT T.
Inspiring and Thought-Provoking!
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If you want to hear authentic and in-depth conversations about topics that affect the world of B2B marketing and digital entrepreneurship, then you need to check out this podcast.
jd9468403
jd9468403
Great podcast
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Christian does a great job researching questions and topics beforehand and always comes incredibly prepared. He’s bringing on some of the brightest and upcoming people in marketing.

Episodes

B2B Marketers on a Mission EP 152 Jessica Malnik Podcast Key Visual
B2B Marketing

152. How to Build a Powerful B2B Content Moat | Jessica Malnik

Jessica Malnik (Founder, JM Content Group) on how marketers can build a content moat that creates lasting results for B2B brands. She talked about why she thinks the current B2B content marketing playbook is broken. She also highlighted the pitfalls that B2B content marketers should avoid, what the content moat consists of, and how content marketers can use AI ethically.

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B2B marketers on a mission Podcast EP150 Artwork
B2B Marketing

150. How to Build Organic B2B Content Strategies | Shreya Banerjee & Paul Counts

Shreya Banerjee and Paul Counts (Co-Founders of Marketing Counts) on how to build profitable organic B2B content strategies. Shreya and Paul highlighted the pitfalls to avoid and provide tips on the type of research that should be conducted. They also explained why a well-defined customer avatar and a mix of content types are important, and which metrics to pay attention to.

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B2B Marketers on a Mission EP 149 Dilara Cossette Podcast Key Visual
B2B Marketing

149. How to Leverage Social Selling Through Brand Ambassadorship | Dilara Cossette

Dilara Cossette (Founder & Head of Demand Generation, Focus Image Pro) on how marketers can leverage social selling through brand ambassadorship. Dilara explained the importance of personalization and being intentional in content creation. She elaborated on how to get buy-in for social selling, and how to work with subject matter experts (SMEs) and obtain testimonials.

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