Webinar expert Melissa Kwan (Co-founder and CEO of eWebinar) on how B2B marketers can effectively scale their demos as well as their onboarding and training with a personal touch by automating webinars. Melissa gives insights on how the role of marketers is changing in the ever-dynamic digital marketing sphere and how the adapt effectively to best suit their customers’ needs as well as facilitating a more efficient business system.
On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time.
Get inspiration from interviews with B2B marketers, digital entrepreneurs, and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations.
This show is hosted by Christian Klepp, one of the founders of EINBLICK Consulting.
Our podcast episodes are released every Wednesday and are available on our website, LinkedIn, YouTube, as well as major podcasting platforms. Stay up to date with our latest episode releases by following our podcast page on LinkedIn.
Credit to Adrian Kwan for the sound editing and mixing.
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Brand expert Chris West (CEO, Verbal Identity) about how B2B brands can develop the right language and tone that will improve their communication, positioning, and other facets within their ecosystem. He also provides some actionable tips on what B2B marketers can do to improve the language they use for their brands.
Marketing expert Andrew Davies (CMO, Paddle) explains the importance of a strategic narrative for B2B. Andrew talks about why it’s crucial to start with conducting research and a strategy. He also elaborates on the 5 main narrative approaches to consider when crafting a message.
Part 3 of our miniseries – we talk about the bottom of the B2B marketing funnel with experts Kylie Lang (Quiz Funnel Strategist, Kylie Lang) and James Hipkin (CEO & Founder, Inn8ly).