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B2B Marketers on a Mission Podcast

B2B Marketers on a Mission

This show aims to serve marketers and digital entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.

Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.

Credit to Adrian Kwan for the sound editing and mixing.

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RachelSF
RachelSF
A must-listen for B2B marketers!
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This is a great podcast for any B2B marketer who wants to stay on top of the latest trends, learn best practices, and discover what other marketers are doing to drive results for their businesses.
Eliza YT T.
Eliza YT T.
Inspiring and Thought-Provoking!
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If you want to hear authentic and in-depth conversations about topics that affect the world of B2B marketing and digital entrepreneurship, then you need to check out this podcast.
Karan "Relationship" Nijhawan
Karan "Relationship" Nijhawan
EINBLICK always delivers!
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Christian is a superstar... he's one of the nicest people I've ever met. He has a passion for helping B2B professional execute on strategy. Worth a listen.
Shelley C.F.
Shelley C.F.
Inspiring and Insightful
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As an entrepreneur in B2B SaaS, I like to listen to podcast to learn and get inspired. This podcast is more than B2B marketing. It provides me with good info on the various aspect of B2B business, from branding to customer service, from lead generation to sales & marketing alignment. Highly recommend it!

Episodes

EP9-Boon Lai
leadership

9. Exceptional Leadership in Marketing | Boon Lai

Boon Lai (Vice President of Global Marketing, Cisco) talks about recent B2B marketing trends and his future predictions, and how organizations need to rapidly adapt to changes while avoiding tech-clash. In addition, we also have a candid discussion with Boon regarding the importance of diversity and inclusion within organizations, and how stereotypes and prejudice have motivated him to succeed and become a truly remarkable marketing leader.

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EP8-Steve Watt
b2b branding

8. The Pivotal Role of Branding in B2B | Steve Watt

Steve Watt (Vice President of Marketing, Grapevine6) on how branding helps B2B companies to build trust in an already crowded marketplace, why it’s important for organizations to empower their people, how brands can leverage the power of social media, and why sometimes measuring results isn’t enough to build a truly remarkable brand.

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EP7-Michael Meier
b2b marketing

7. How the Pandemic has Disrupted B2B Marketing | Michael Meier

B2B marketing veteran Michael Meier (Managing Director, Schindler Parent) talks about the importance of paranoia in order to stay competitive, how the current disruption motivates him, and how B2B marketers must be agile, embrace change, make every step they take measureable, and inject creativity into their work in order to reboot for growth post-pandemic.

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EP6-Derek Bildfell
customer experience

6. Better Customer Experience During & After COVID | Derek Bildfell

Derek Bildfell (Owner & Principal Consultant, Acceleration Strategy Inc.; Professor of CX Design, Centennial College) elaborates on how CX can help to improve an organization’s performance, how CX will become vital to rebuilding after the pandemic, and why continuous learning is crucial for CX professionals and practitioners to play a pivotal role in what lies ahead.

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EP4-Peter Bomer-Bessie Lee
entrepreneurship

4. Resilience & Entrepreneurship | Peter Bomer & Bessie Lee

China veterans Peter Bomer (Founder, The China Hack) and Bessie Lee (Founder & CEO, Withinlink) reveal their motivations for starting their own successful businesses in such a challenging market, what trends they have seen coming out of the current crisis, and also provide some remarkable insights for how B2B marketers and entrepreneurs can thrive in times of uncertainty.

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EP3-Mark Treleaven
digitialization

3. Digitalization as a Key Priority | Mark Treleaven

Mark Treleaven (Executive Lead at Brand Sandwich Communications) shares incredible insights about the rapid advancement of digitalization, how teams can transition to working remotely in a more efficient way, and other topics linked to transformative innovation as well as disruptive technologies.

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