EINBLICK (which is the German word for “Insight”) is a Toronto-based consulting firm that works with B2B companies in tech, clean tech, fintech, as well as digital entrepreneurs that face complex business challenges in their target markets. Through our specialized B2B approach, we help you to cut through the noise within your niche, and make your brand more memorable while collaborating with you to create a more customer-value driven business that enables you to boost sales.
When asked the question “Why you?”, a lot of professionals in the space tend to throw out answers like:
“We’re creative.” “We’ve worked with big and well-known brands.” “We think out of the box.”
While the above are fine, marketers and business owners are actually looking for strategic partners that don’t just “talk the talk”, but will also deliver solutions that relevant to their business, empower them to make more informed decisions and will ultimately make them more successful.
What makes EINBLICK different? See below:
Our expertise lies in our many years of experience in collaborating with B2B firms and digital entrepreneurs.
We believe that successful B2B branding and marketing starts with a solid “blueprint” derived from market research and insights.
Our founders have more than a decade of international experience working in markets such as Canada, the USA, China, and Europe. This has allowed them to understand the nuances of doing business across different geographies.
01. Open Communication
We believe that trust and honesty are our most important policies, as these lead to stronger relationships. We are committed to your success, which is why open communication is important.
02. Reliability & Responsibility
We feel a deep sense of ownership over every project and endeavor that we’re a part of, and are committed to see things through from the project kickoff to completion.
03. Collaborative Approach
Marketing, branding and developing the right strategy is a team sport. Everyone needs to be clear about his or her roles, and how their work helps everyone to achieve the goals of the organization.
04. See Opportunities Where Others See Problems
Rather than obsessing over problems and challenges, we work together with you to focus on the strengths of the organization, and proactively find ways to make incremental improvements.
Meet the Team
Meet our team of brand strategists, marketers, and digital entrepreneurs.
Co-Founder/Director of Client Engagement
Christian is the Co-Founder and the Director of Client Engagement at EINBLICK Consulting. He has more than 13 years of B2B branding, marketing and communications experience across different markets, and has worked closely with companies such as Henkel, Philips Lighting, Caterpillar, DSM, ArcelorMittal, UPM, Samsung Display, Logitech, and National Instruments to help them develop the right brand strategy and marketing campaigns. Christian has also been invited to speak and give presentations at B2B industry events in Germany, Austria, and China.
Before moving to Toronto, Christian has spent much of his time abroad and has lived as well as worked in places like Singapore, the Philippines, Austria, Germany, and China.
He has a Bachelor of Science in Business Management degree from the Management Development Institute of Singapore (MDIS).
Margaret is the Co-Founder and Managing Director of EINBLICK Consulting. With diverse experience in the fields of research, consulting, branding, marketing, product development, go-to-market, and business development as a brand owner and an external partner, she understands business challenges well. Margaret provides strategic planning and actionable recommendations to clients based on deep research insights as well as solid business know-how.
Originally from Toronto, Margaret has spent a lot of time overseas and has lived in places like Shanghai, Hong Kong and Barcelona.
She holds a Bachelor of Commerce degree from University of Toronto, and completed her MBA at CEIBS and IESE. Margaret also has a passion for fragrance that led her to launching her own lifestyle brand called 6PM.