Christian Klepp (Host of the B2B Marketers on a Mission Podcast) shares his exclusive takeaways from the DX3: Retail Reinvented Conference in Toronto.
He explained how AI is disrupting the shopping experience, what authentic Canadian content looks like, and why brand stewardship is everyone’s responsibility.
Adrijana Daragon (Founder, GTM Advantage) shares her expertise and insights on how to fix your B2B startup positioning architecture. She shared some of the common pitfalls B2B that cause tech startups to fail, specifically focusing on the disconnect between product features and market needs.
Pete Fairburn (Director and Co-Founder, Morphsites) shares his expertise and proven strategies on how to strategically pivot your B2B brand. Pete highlighted the challenges B2B marketers face in differentiating their brands in a competitive market.
Andrea Ness (Head of Media, ddm marketing + communications) shares her expertise on how rethinking paid media can drive more efficient, sustainable B2B growth.
Andrea emphasized the importance of integrating paid media with owned and earned media to creative a holistic customer journey.
Chantelle Little (Founder and CEO, Tiller Digital) shares her expertise on how to leverage brand differentiation for massive B2B growth. Chantelle discussed why clear brand differentiation and positioning are underrated growth levers for SaaS and tech companies, especially regarding shorten sales cycles and lowering CAC.
Jordan Buning (Principal, ddm marketing + communications) shares insights and practical strategies on how to achieve outsized outcomes with a small B2B marketing team. Jordan discussed how teams can navigate market uncertainty and how AI has impacted efficiency.
Jamie Thomson (Copywriter and Founder, Brand New Copy) shares his expertise and insights on why authority now matters more than visibility in B2B content. Jamie emphasized that true authority is built through consistent communication and unique insights rather than controversial stances.
April Syed (CEO of Aperture Codex), shares her expertise on fixing an underperforming B2B SaaS funnel for quick revenue wins. April discussed the importance of leveraging data to pinpoint “quick wins,” such as streamlining sales processes and eliminating high-friction points in user onboarding.
Brendan Norman (Co-Founder and CEO, Classify) shares his expertise and experience on how AI agents are disrupting the AdTech landscape. He discussed the evolution of digital advertising and the critical integration of AI and cloud-based tools to automate manual tasks and improve campaign optimization.
JoAnne Gritter (COO, ddm marketing + communications) shares her expertise and actionable insights on how to scale faster with B2B brand strategy. She underscored why a foundational strategy is crucial for building credibility and trust in competitive markets. She also discussed the role of AI in marketing, commenting that while it can support with idea generation and research, it shouldn’t replace direct communication with customers and employees.
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