Takeaways-Interview with Christian DeGobbi

Christian DeGobbi Interview Key Takeaways

Christian DeGobbi (Marketing Director, Spruce Technology, Inc.) on what it takes to develop an effective B2B brand, why branding is a MUST HAVE for B2B companies, the different parts of a brand strategy, and how to measure the effectiveness of your brand efforts.

Takeaways-Interview with Karin Samoylova

Karin Samoylova Interview Key Takeaways

Karin Samoylova (Global Product Communications Manager, Digital Portfolio in Robotics – ABB) talks about the differences between a GTM and a communications strategy, the components of each strategy, and what mistakes to avoid.

Takeaways-Interview with Guerlyne Guercy

Guerlyne Guercy Interview Key Takeaways

Guerlyne Guercy (Communications Manager – People & Communities, Cisco) on the vital role that communications professionals play within an organization. Guerlyne also shares her experience on how to deal with internal pushback, and what metrics to focus on.


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