B2B Marketers on a Mission EP 132 Eric Melchor Key Visual

132. How B2B Companies Can Grow Through Podcasting | Eric Melchor

Eric Melchor (Founder, B2B PodPros) on how B2B companies can grow through podcasting. He discussed why this is an untapped opportunity for B2B brands and highlighted which pitfalls to avoid. He talked about the 3 ways to grow, the importance of having a good pitch, and which metrics to pay attention to.

Episode 130: Interview with Casey Hill How to Build Owned Assets that Perform

130. How to Build Owned Assets that Perform | Casey Hill

Casey Hill (Senior Growth Manager, ActiveCampaign) highlights the importance of setting the right goals and performance indicators, and how to think about attribution thoughtfully. He also highlights the pitfalls to avoid, the importance of segmentation and personalization, and some recent trends that B2B marketers should be aware of.

B2B Marketers on a Mission EP 128 Anthony Leung Key Visual

128. How to Get Engagement on Your LinkedIn Content | Anthony Leung

Anthony Leung (Founder, Mean Write Hook) on how marketers can better leverage the LinkedIn platform. Anthony talks about why a lot of content falls flat (and what can be done about it), what pitfalls to avoid, and why you should conduct research before writing anything. Anthony also talks about whether companies should or shouldn’t be leveraging B2B influencers.

B2B Marketers on a Mission EP127 Linda Melone key visual

127. How to Help B2B Companies Find their Value Proposition | Linda Melone

Linda Melone (Conversion Copywriter & Strategist, The Copy Worx) on how companies need to have a strong value proposition. Linda explains the importance of having a value proposition and the pitfalls to avoid. She also explains what you should look out for when conducting customer interviews, how to leverage AI the right way, and provides actionable tips.

B2B Marketers on A Mission EP 126 Cristina Daroca Podcast Artwork

126. How to Optimize the Customer Experience for ABM | Cristina Daroca

Cristina Daroca (Head of Americas Marketing, Riverbed Technology) on how to optimize the experience for customers and prospects for ABM. Cristina talked about why ABM is not going anywhere anytime soon, the importance of conducting customer research, and what pitfalls to avoid. She also provides actionable tips that B2B marketers can take and what key metrics they should focus on in ABM.

Key visual for Episode 125: Interview with Matt Bell How to Optimize the Digital Buying Experience in B2B

125. How to Optimize the Digital Buying Experience in B2B | Matt Bell

Matt Bell (Founder & Principal Consultant, MessageUp) on how B2B companies can optimize the B2B buying experience. During our conversation, Matt discussed some recent trends that B2B marketers should be aware of and what pitfalls to avoid. He also provides actionable tips on how the digital buying experience can be improved.

Michelle Bassett - How to Deliver Better B2B Digital Marketing Results

124. How to Deliver Better B2B Digital Marketing Results | Michelle Bassett

Michelle Bassett (Founder, BIZQOR) on the value of leveraging behavioral analysis and data analytics for better B2B marketing results. Michelle talks to us about what these specialized fields help organizations to solve and what pitfalls to avoid. She also provides us with some actionable tips on how to make sense of all the data to get marketing budgets approved.

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