Andreas Voniatis (Founder, Artios.io), who shared proven strategies on how to future-proof your B2B content marketing strategy for AI search engines. Andreas emphasized the need for high-quality, insight-rich content that adds unique value to target audiences. He also highlighted the key differences between traditional SEO and SEO needed for AI search engines, and talked about common pitfalls to avoid.
Skip Wilson (CEO, Draft Media Partners) on how to turn around an underperforming marketing campaign. Skip highlighted the importance of recognizing that every campaign has room for improvement. He discussed why a systematic approach is important and why the need for clear audience targeting and effective messaging is paramount.
Brook Shepard (Founder & CEO, Mason Interactive), who shared proven strategies on how to think creatively and get new customers in B2B. Brook emphasized the importance of focusing on breaking through the noise rather than just relying on technology. He also highlighted the need to understand churn ratios, set specific customer targets, and advocated for a diversified media strategy.
Sivan Ohavim (CEO, Elevate Media), who shared insights on how B2B companies can strategically leverage LinkedIn to grow their audience and generate qualified leads. Sivan discussed why personalized outreach outperforms generic campaigns and talked about how to build targeted, high-quality lead lists that focus on specific buyer pain points.
Rebecca Shaddix (Founder & Managing Partner, Strategica Partners) on how to turn complex data into actionable B2B marketing strategies. Rebecca emphasized the importance of setting a clear strategy and highlighted the need for defining acceptable mistakes, aligning cross-functional teams early, and avoiding common pitfalls that impede performance.
Ermeric Ernoult (Co-Founder, Agorapulse), who shares powerful insights on how to drive B2B marketing success with social media. Emeric explained how to measure social media success and which approach he recommends marketers leverage for better results. He also provided actionable tips on how to get buy-in from senior management, outlined the key pitfalls to avoid, and elaborated on how marketers can simplify attribution to ensure they’re focusing on the right metrics.
SaaS marketing expert Scott Cate (Founder, 301.Pro), who shares powerful insights on how sophisticated link management unlocks growth for B2B companies. Scott explained what Time-of-Day Marketing is, what it means for B2B businesses, and how marketers can use it to improve engagement and conversion rates.
B2B SaaS marketing leader Brandon Ring on how teams can leverage HubSpot for B2B marketing success. Brandon discussed why teams are setting themselves up for failure if they don’t fully utilize HubSpot and emphasized the benefits of lead scoring, closed-loop reporting, and evergreen campaigns.
Tom Schwab (Founder & Chief Evangelist Officer, Interview Valet) on how strategic marketing leads to more profitable clients. Tom discussed why high-level clients are more responsive to meaningful conversations, such as targeted podcast interviews, rather than the conventional marketing funnel. He also emphasized the importance of understanding the client’s unique needs and leveraging data-driven research to identify the right platforms.
Bill Rice (Principal Consultant, Bill Rice Strategy Group) on how 90-day marketing plans drive predictable growth in B2B. Bill outlined a proven framework for the 90-day marketing plan that strikes a balance between strategic planning with tactical execution. He also shared insights into common pitfalls to avoid, the importance of simplifying marketing tools, and the need for cross-functional collaboration to achieve success.
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