Marcus Chan (President & Founder, Venli Consulting Group) shares insights and tips that everyone in B2B sales can immediately implement. He talks about the challenges that B2B salespeople face, resisting the temptation to automatically “pitch” prospects, positioning as an expert and ask better questions.
Sara Månsson (Head of Sales Sweden, InZynk) explains why organizations should plan holistically for ABM from the start, what changes she has seen to ABM as a result of the crisis, and how an ABM strategy drives real revenue for B2B organizations when used the right way.
Nick Bennett (Director of Field Marketing, Logz.io) elaborates on what causes misalignment between sales and marketing, what both sides need to do in order to succeed together, and why innovation as well as disruption is crucial for the road ahead.
B2B entrepreneur & “serial connector” Andrei Zinkevich (CEO, Fullfunnel.io) talks to us about the full-funnel approach that he teaches to B2B tech and service-based companies. The right way to use automation to generate qualified leads online, and why building trust and adding value is key to building relationships with prospects.
Rajat Jain (Founder, EOXS) talks about his journey as a tech entrepreneur, and how he identified a gap in an industry that is traditionally dominated by global conglomerates – steel.
Mrunal Nagrecha (Founder, Xanthus Software Solutions) talks about his entrepreneurial journey, how he sees his role as an enabler during this period of disruption, and how a long-term vision as well as the right team is crucial to scaling a business.
Stephan Sigaud (EVP of Marketing and Development, Phase 5) explains how market research can enable organizations to make better decisions, drive the product development and innovation pipeline.
Stu Heinecke shares insightful and engaging ways to get a meeting with the right persons and prospects. Stu also talks about his new book, where he discusses his latest business methodology whose inspiration originated from one of the most understated and “unassuming” organisms in nature.
Stu Heinecke (Author/Marketer/WSJ Cartoonist) talks about this incredible contact marketing technique that has enabled him to teach thousands of professionals worldwide how to get a meeting with anyone.
CX expert Lynn Hunsaker (Chief Customer Officer, ClearAction Continuum) on the changes in the CX landscape, the potential and untapped opportunities, and what CX professionals and practitioners need to do in order to adapt to rapidly changing dynamics.
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How to Get a Meeting with Anyone