Ethan Beute (Chief Evangelist, BombBomb) talks about what he calls “the case against digital pollution” and how B2B marketers and their companies can rise above the rest, generate attention, build trust and relationships, and grow revenue through a human-centered communication approach.
Casey Cheshire (Founder & CEO, Ringmaster Conversational Marketing) on why podcasting is an important part of the B2B marketing mix, what mistakes to avoid, and the
importance of understanding who your ideal guest (and audience) are. He also elaborates on some key metrics to measure and what major challenges podcasting faces.
Sandra Long (LinkedIn Trainer & Speaker, Post Road Consulting) talks about what social selling is NOT, the importance of having the right strategy and content, and why B2B companies need to use thought leadership for strategic differentiation on LinkedIn.
Vladimir Blagojevic (Co-Founder, Fullfunnel.io) on the importance of conducting research, understanding your ICP, and what mistakes to avoid. He also provides tips on how to use demand gen and warm up accounts to generate better results.
James Scherer (VP of Growth, Codeless) on how to address the content performance challenge using the pillar and post approach. He also elaborates on what mistakes to avoid, the importance of strategy and research, and what metrics to pay attention
Matt Young (Chief Executive Officer, UserVoice) on where the great misalignment between product and marketing teams lies, what “bridge building” tactics they can implement for better collaboration, and what metrics they should be paying attention to.
Lina Lotta Landgraf (Digital Marketing Specialist, Dassault Systemes) on why people in B2B organizations need to develop their personal brands, some mistakes to avoid, and the benefits of creating good as well as relevant content on LinkedIn
Julius Solaris (VP of Marketing Strategy – Events, Hopin) talks about the major events industry trends and shifts, what mistakes to avoid, and how B2B brands should think about events as a channel to generate demand.
Mark Raffan (Founder/CEO at Content Callout and Negotiations Ninja) talks to us about why marketers face pushback, what mistakes to avoid, and how thought leadership content can directly influence revenue. He also elaborates on how to get buy-in from decision makers.
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