Nick Usborne (Founder, Story Aligned) shared his expertise on leveraging AI through the lens of strategic storytelling. Nick discussed the critical distinction between simple narrative and a brand’s unique story, highlighting a significant gap where only 7% of top AI prompt libraries actually focus on storytelling.
Andy Janaitis (Founder and Chief Strategist, PPC Pitbulls) shared his experience and PPC strategies for small B2B brands to beat big competitors. Andy discussed the importance of foundational B2B marketing elements like high-converting landing pages, automated email flows, and a well-structured PPC strategy.
Gabe Lullo (CEO, Alleyoop) shared some insights around why B2B lead qualification fails and how to fix it at the top of the funnel. Gabe challenged the common misconception that poor lead quality is the issue when sales aren’t closing.
Keith Turco (CEO, Madison Logic) shares insights and proven strategies on how performance-first B2B marketing drives better results. Keith explored the evolving B2B marketing landscape and explained why performance-first strategies are crucial in times of market changes and budget cuts.
B2B Marketers on Mission Podcast presents the 1st episode of the Marketing DEMO Lab Series. we sit down with Clay Ostrom (Founder, Map & Fire) and his SmokeLadder platform designed for brand research, messaging and positioning analysis, and competitive benchmarking. Clay explained the platform’s origins and features, emphasizing its role in analyzing brand positioning, core messaging, and competitive landscapes.
Serge Nguele (Founder, Your PPC Doctor), who shares proven strategies and expert insights on how to optimize your PPC campaigns for maximum impact. Serge emphasized the value of understanding PPC as a tool to test market assumptions and validate messaging. He also highlighted common pitfalls that B2B marketers should avoid such as launching campaigns without a clear strategy, relying on poor or incomplete tracking, and generic ad copy that doesn’t resonate
Vincent Weberink (Founder, Pzaz.io), who shares expert insights and proven strategies on how a growth mindset drives B2B marketing success. Vincent talked about why design experiments are crucial in B2B marketing and highlighted the need for structured, data-driven growth experimentation.
Matthew Pollard (Founder, Rapid Growth®), who shares expert insights and proven strategies on how to leverage storytelling for B2B marketing success. Matthew discussed the significance of storytelling and specialization in B2B marketing. He also emphasized the need for differentiation in B2B companies by focusing on a specific niche rather than targeting everyone.
Michael Liebowitz (Founder, Magnetic Mind Studio), who shares proven strategies and expert insights on how to create a B2B message that can’t be ignored. Michael emphasized the need to align messaging with the “critter brain,” which places value on emotions and survival. He explained why B2B marketers must communicate the main outcome delivered by their service and the core beliefs of their business.
Adrian Dahlin (Founder & CEO, Searchtosale.io), who shares proven strategies and expert insights on how your B2B content can be found by AI search. Adrian discussed the evolving SEO landscape in the age of AI and highlighted the switch from traditional channel strategies to an authority strategy that builds trust and brand recognition.
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