Kristina Jaramillo (President, Personal ABM) talks about what organizations are getting wrong with ABM and the key things to consider when investing in ABM.
Matthew Royse (Marketing Director, Syntax) talks about the factors affecting B2B content marketing, and the importance of having the right strategy in place.
Brian Mahoney (CSO & Co-Founder, Alkemi) provides deep insights on blockchain adoption and usability, and misconceptions that exist in the market.
Julie Huval (Head of Marketing, Beck Technology) shares her top predictions for data-driven marketing and recommends tools for data analysis.
Rachel Foster (CEO & B2B Copywriter, Fresh Perspective Writing) on the process of making sure that the B2B tech copy resonates with the target audience.
Robert Weiss (President, MultiVision Digital) explains the important role that videos play in B2B companies and why a strategy for video is imperative.
Dominic Vogel (Founder & Chief Strategies, Cyber.sc) on the importance of having cybersecurity measures in place that go beyond software and plugins.
Brian Giese (Chief Executive Officer, True Influence) on the dynamic intent data landscape for B2B. Why qualified and accurate data is of utmost importance.
Eric Quanstrom (CMO, Cience Technologies) on lead generation for B2B. Common misconceptions about lead generation, changing dynamic, and top predictions.
Bhavesh Mistry (Director Product Marketing, Q4) on the challenges that product marketers face, how current disruptions are altering the entire ecosystem from a constructive perspective, and how data as well as personalization can be leveraged to create better customer experiences.
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