SPEAKERS

Jamie Thomson, Christian Klepp

Jamie Thomson  00:00

What the research has shown is that strong writing skills is still the priority, but copywriters are expected to have multidisciplinary skills to complement those writing abilities. You kind of need to start with the insights, and you need to start with the data. Like you need to start with the people. If your starting point is a piece of software, like an AI (Artificial intelligence) writing tool, if that’s where your starting point is, I feel like you’re kind of on the back foot. It needs to come from it needs to come from unique insights from people from conversations, and and and that would be my advice. I think to like to new copywriters or to copywriters that are looking to kind of reinvent themselves for the 2026 market. You know, it would be to emphasize the skills that they have beyond copywriting, because as we can see from the report, like strong writing is the that’s the default, that’s the given. So it is not enough just to say that you’re you’re good at writing.

Christian Klepp  00:55

Like so many aspects of the B2B marketing spectrum, the role of the copywriter has changed dramatically with the introduction of AI and automation, market dynamics, and the ever-changing expectations of clients, copywriters have had to reinvent themselves and clearly define their role in the business ecosystem. That role has continually shifted to one that has both of strategic and commercial importance. So, what can B2B marketers learn from the changing role of the copywriter? Welcome to this episode of the B2B Marketers in the Mission podcast, and I’m your host Christian Klepp. Today, I’ll be talking to returning guest Jamie Thomson, who will be answering this question. He’s an award-winning copywriter and founder at Brand New Copy, who puts strategy at the center of the process to define what the copy should achieve. Let’s dive in. Okay, I’m gonna say Jamie Thomson. Welcome back to the show.

Jamie Thomson  01:45

Yeah, thanks for thanks for having me back again, Christian. It’s always nice to be have the opportunity to chat with you again.

Christian Klepp  01:52

Likewise, likewise. It’s always a it’s always a pleasure to have guests come back on the show and you know tell us about what they’ve been busy with, and I’m really looking forward to this conversation because you have been understatement here. You’ve been a little busy since the last time we spoke, and in fact, I think you’ve done some extensive research. You’ve put a report together, and I’m going to leave it at that as we dive into the first question. All right, here we go. Okay, so Jamie, once again, pleasure to have you back. And for this conversation, I’d like us to focus on the following topic, and we’re going to unpack from there. And it’s a very general topic on what B2B marketers can learn from the changing role of the copywriter. But for the benefit of the audience, I’d like to just set this up a little bit. So earlier this year, you analyzed about 230 copywriting job advertisements that were published across the UK and Europe, and that you did that to determine what B2B companies actually expect from copywriters in 2026. And you also recently published those findings in a research report called The Modern Copywriter. So I’d like to kick off this conversation with two questions, and I’m happy to repeat them. Question number one is: What did your research reveal about what employers expect from copywriters? And number two: What insights stood out to you the most, and why?

Jamie Thomson  03:16

Yeah. So I guess in terms of what the insights reveal, I think, you know. Before I conducted this research, I would have assumed that the report was going to be about AI, that that would be the sort of the main story arc all the way through it. But actually, what it’s kind of revealed is that strong writing skills is still very much the number one skill that employers are looking for from copywriters, and the the the job of a copywriter has become far more multidisciplinary than it perhaps would have been say five years ago. Those are the kind of two main takeaways from the from the research. In terms of findings, there were three things that really stood out to me, and and these are the sort of the the main messages that I’ve kind of taken from the report. The first one is the the frequency of how often strategy was mentioned across the adverts, so it was actually mentioned in 59.1% of of the adverts that were analyzed, and that to me is unsurprising because strategy has always been something that I’ve offered as a copywriter, but I know that there are copywriters out there that are more focused on the deliverables, on the you know the execution side of things. I think in 2026, it’s interesting that the employers are are focusing more heavily on the stuff that comes before the writing, you know, the planning, the insights, essentially the strategy. So that to me is really interesting. The second takeaway that was that was surprising was that AI was mentioned in 57.8% of adverts. So actually, strategy was mentioned more frequently than AI was. Initially, I thought AI would be the sort of you know the whole arc of the report, and then that third sort of insight is is in relation to storytelling. So, 41% of the adverts requested strong storytelling skills, and you know I find interesting that AI and storytelling are the sort of the second and the third most frequently requested skills, and I wonder if there’s a relationship there. You know, obviously AI has arisen over the last five years or so, and storytelling has kind of, you know, is explicitly explicitly being asked for in in job adverts. I think that’s an interesting relationship. I think that’s something that the copywriters and B2B marketers should be aware of. That there seems to be some sort of connection there.

Christian Klepp  06:11

Some really, really interesting insights. I mean, some of them, as you said, not very surprising, but others is like, oh, that’s that’s interesting. Like, for example, for me, just you know, also of you know, from one copywriter to another, like yes, you certainly still need to have strong writing skills, right? Because the the AI itself can only take you so far, right? The other thing that you mentioned, which I thought was really important, was strategy, right? And I tend to agree with you because even throughout all my years as a copywriter, I always considered strategy a part of what I do, right? Because just just as an example, we’re working together with a client, and then they you know they mentioned, okay, we want a video. I think we might have had this conversation, but like, oh, we want to do a video. I’m like, okay, okay, fair enough. What’s the video for? How does that fit into your overall strategy? You know, case in point, what message would you like to convey, and and who’s this going out to, and more importantly, what would you like them to do after they watch the video? And the client basically said that they haven’t thought that far, and to which I said, well, it’s important because otherwise, if that’s not clear, you could have this very-I like to call it this wonderfully produced bag of nothing, right? Because if they’re not sure about, like, okay, well, what’s the message you want to convey and how that fits into your overall strategy, if those components are missing, everything that comes after that, like and and and who it’s for, everything that comes after that is is just gonna is just gonna falter.

Jamie Thomson  07:49

Yeah, absolutely, and that that to me is what the strategy is. It’s it’s the it’s all those things you mentioned. It’s the stuff that goes before the deliverable, and it’s also the stuff that comes after.

Christian Klepp  08:00

Yeah,

Jamie Thomson  08:01

and I think to a lot of um, you know, marketers and in that sort of B2B space, it’s it’s a bit of a sort of slightly abstract term, or it’s something that people tend to shy away from as maybe being a bit intangible. But to me, it is all those things. It’s planning, it’s it’s measuring and performance. It’s kind of taking responsibility, really, isn’t it?

Christian Klepp  08:22

Exactly, exactly. I had another follow-up question for you, Jamie, because I there was something else that you mentioned that I think is worth going back to storytelling. I personally feel, just from my own experience and observations, like that storytelling is so frequently overlooked in B2B they kind of a lot of you know a lot of people I work with they they tend to say like they don’t necessarily say it the way I’m going to tell you right now but like they feel like oh storytelling is for the consumer goods right and if they do consider storytelling they go about it the wrong way what what I mean by that is the storytelling is all about that. So, in your opinion, like what relevance does storytelling have in B2B?

Jamie Thomson  09:08

Yeah, I mean, I think I think it is important. I am also aware that it’s one of those concepts that when I think of storytelling, especially in the context of of copywriting, I tend to think back to like the 50s and the 60s, and those like excellent written like print adverts. You know the sort of like Rolls Royce and you know when I sit down at the piano. Those kind of like really like engaging like long form stories. I think nowadays in 2026, especially on like social media, there is a sort of preference for short form content, and so it’s it is probably more difficult to include storytelling in modern copywriting, especially in B2B But I think what it’s getting at is that. People want to read engaging copy that really connects with them emotionally on that sort of human level, and it’s really important now as well. You know, given the rise of AI and how much AI-generated text that you tend to see out there, I think storytelling is one of those techniques that, if you’re able to integrate it into, you know campaigns or whatever it is that you’re working on. It’s a really effective way of of engaging, you know, holding people’s attention.

Christian Klepp  10:32

That’s exactly it. That’s exactly it. And I know you you mentioned AI a lot, and I’m going to save that question for later because just brace yourself because I’ve I I am full of loaded questions today. I’m going to blame it on you, by the way. There’s a section in your report that I read, Jamie, which you basically talk about how employers define the modern copywriter. So, again, two prong question. Explain that a little further, please. And number two, what does this mean for B2B marketers who are hiring or working with copywriters?

Jamie Thomson  11:06

Yeah, yeah, those those are good questions. Yeah, and in terms of how employers define copywriters, there is quite a lot of debate about what it means to be a copywriter in 2026 and where the industry is heading and how AI is impacting it, but there isn’t really, or there wasn’t really, any sort of solid data behind it, and that was part of the reason for wanting to do the research was so that you could sort of say a bit more emphatically that here’s how employers define the role. You know, what the research has shown is that strong writing skills is still the the priority, but copyers are expected to have multidisciplinary skills to complement those writing abilities. And when we look at the there is a section in the report that talks about the complementary skills. And what’s interesting to me is that the top three skills are stakeholder collaboration. So, so 21% of the adverts specifically asked for stakeholder collaboration. 17% asked for social media skills, and 16% asked for research skills. And this is over and above the ability to have strong writing. But if you think about it, all those you know skills are actually jobs. You know, within the marketing world themselves. You know, you you do get people that are responsible for stakeholder collaboration. You know, if it was an agency, it would potentially be the account manager or like a business development manager. Obviously, social media management is a role in itself, and in some some large organizations, you will get researchers, and that’s that’s their sort of their sole job in in the organization. So I think it’s interesting that copywriters are expected to have an understanding of these roles or to have these skills in addition to being able to write, yeah, and that to me is the sort of definition of copywriting in 2026 from an employer’s perspective. It’s it’s that multidisciplinary skill set, and then yeah, to answer your second question about what it means to you know sort of B2B marketers in terms of the hiring process. I think that it has provided an evidence base that copywriters can be more involved in projects and campaigns earlier on. Like I don’t have anything to benchmark this against, but from personal experience, say like five years ago, I think copywriting was seen as more of a at the end of the funnel. Let’s get this sort of copy in place, more of a sort of an execution type role. But actually, the fact employers are looking for strategy and storytelling and all these other additional skills. Why wouldn’t you get the cooperator involved early? They can essentially provide more value to a project than perhaps BTB marketers are aware of.

Christian Klepp  14:16

Absolutely, absolutely. You know, as you were talking, you just made you just reminded me of a couple of projects that I was involved with, and I think you can you can definitely relate to your point about this role of the copywriter. Like, let’s say, for example, if a company wants to build a website from scratch or revamp their existing website, sorry to the designers out there. No offense to you guys, but the copywriter needs to take the lead because at the end of the day, what are we going to say? Not not just what are we going to say. What’s the strategic approach? Okay, so what needs to be on the website and why? What are we going to say? What is the what is the copy the copy wireframe going to look like? Right. I mean, you know, short of stating the obvious, I think it’s the copywriter that has to help determine that. Right. Before before anybody even designs it, if before even before any line of code is written, etc. etc.

Jamie Thomson  15:24

Yeah, I mean, I would tend to agree with that. Of course, I am biased. Yeah,

Christian Klepp  15:30

I know.

Jamie Thomson  15:31

But I mean, I’ve done it both ways. I’ve sort of worked on projects where the designers come first, and the UX has been agreed beforehand, and it does put a bit of a restriction on the copy because you’re writing to word counts and to sort of to fill a space and sometimes the suggested structure maybe isn’t the ideal you know structure to follow for maximum persuasion

Christian Klepp  15:54

yes

Jamie Thomson  15:56

but you know in every project there’s a there’s a bit of compromise required but yeah when you do get the opportunity to be involved from the start and to sort of dictate the structure of a page or a report, I I think it ends up being more effective because you know you’re you’re creating the messaging hierarchy, and you’re kind of like guiding the reader through you know a tried and tested framework. You know that you have developed and that you you know will work, but then you’re tailoring it to that specific audience or to the specific you know topic that you’re writing about. And yeah, I think it’s a question of like just trusting the copywriter’s skills and trusting their value. So yeah, I would I would absolutely agree with that.

Christian Klepp  16:43

Exactly, and the other the the other thing I want to ask you, and perhaps this is just my perspective, but do you think also when it comes to collaboration, it’s really important for a copywriter to have that journalist’s curiosity, right? Because you need to, you know, to your point, I mean, a big part of the reason why you conducted this research is because you wanted to investigate this further to verify to verify what you couldn’t find. You know, in terms of publicly available data or information. Number one. Number two, it’s it’s also to the point, and I know we’re gonna get to that question in a bit about cross-functional collaboration or inter-department collaboration. Besides doing secondary research and finding information that’s publicly available, you’d also want to, and especially to add to that authenticity piece, which we previously talked about, and credibility, you’d want to talk to those subject matter experts within the company because you know. Let’s be honest. You know, as copywriters, we have strong writing skills. But when it comes to specific subjects, it might be better to to speak with the experts first and and verbally interpret their expertise in the form of copy, right?

Jamie Thomson  18:02

Yeah, yeah, absolutely. That’s it. It’s. I mean, my background is in journalism, and so I probably have that sort of natural curiosity or like need to report the facts, so to speak. But yeah, it is that sort of well. Interestingly, research was one of the top, you know, complementary skills in the report. Yeah, it is that sort of journalistic approach to to strategy and and just to sort of managing a project in general. You know, you kind of need to start with the insights and you need to start with the data. Like you need to start with the people. If your if your starting point is you know a piece of software like an AI writing tool? If that’s where your starting point is, I feel like you’re kind of on the back foot. It needs to come from it needs to come from unique insights from people, from conversations, and from interviews. And so, like the way that I tend to think about it is like in terms of a workshop. So, like one of the sort of the main things I am contracted for is to conduct workshops with with organizations where you know we sit down for a couple of hours and we help determine their messaging and their tone of voice and they find that really valuable and I think it has that added advantage of you have a bit more buy-in from the company that you’re working for, so when it comes time to presenting them with like a first draft, they already understand your thinking behind why you’ve maybe structured something the way you structured it, or why you’ve used a certain term or a tone over another. It just sort of cuts down on like revisions further down the line, because you have that sort of journalistic approach, that just curiosity to ask questions, and yeah, I think a lot of people that are new to copywriting are slightly afraid to ask questions and to challenge. Because, and and I I get it, I understand why it makes you feel maybe that you’re a bit incompetent that you have. They ask all these questions, but the longer that I’ve been doing it, the more I’ve sort of realized that actually asking questions is is a strength. You know, it makes makes organizations and and your clients think about things that they perhaps haven’t considered before, and can end up changing the brief slightly as well. So, yeah, that journalistic approach is definitely valuable.

Christian Klepp  20:21

Yeah, absolutely. I love how you brought up workshops, and you know that’s such an important exercise for organizations. And and and I love what you said because it it reduces the amount of feedback that you get later on. And and I think a big part of the reason why it does that is because people felt because they were participating, right? They were active participants in the workshop, and they felt involved, and they feel like it’s part of it’s it’s it’s their joint project, so to speak, right? And they they they feel they they they’re more bought in, and they feel you know you’ve on you’ve so called onboarded them because they were participating in that exercise. So like yes, that’s exactly what we talked about. So versus if you don’t do a workshop, and I’ve been in those situations too, where the client decides to skip the workshop, skip the strategy session, and then it’s just this endless like rounds of revisions and and internal internal debating a decision by committee right an analysis paralysis and opinion items and all those things we talked about in the previous interview right?

Jamie Thomson  21:32

yeah absolutely that’s it’s like they they feel like they’ve had an experience and they it gives them the confidence that there is like a process behind what you ultimately end up sending them, and yeah, like you said, it just it gets rid of that analysis paralysis. Too many cooks, co-bank committee, as can tend to happen. I think when organizations maybe don’t quite know what they want, or aren’t quite confident in how they want to communicate, and so yeah, I think as a co-operator, you need to maybe yeah be more of a sort of have that sort of top level maybe layer of management on top of the project as well, rather than being simply the executor, the provider of words, as as to guide the project based on your experience and your expertise, and that’s that. That is very much, I think, the you know the kind of language that was used in the report. Things like responsibility and meeting outcomes and performance.

Christian Klepp  22:34

Yeah, yeah, no, absolutely, absolutely. So for this next question, I’m going to try to keep this as succinct as possible, but why do you think? And you hinted at this in your report, but why do you think copywriting has become such a multidisciplinary role where you need where you need such expertise, such as being strategic and having also that you know commercial expertise? Meaning, as a copywriter, it’s also in your interest to understand how your client’s business functions-not just their business, but the industry and the ecosystem in which they they operate. Right?

Jamie Thomson  23:12

Yeah, I mean that’s a good question, and I don’t really have a benchmark for it because I haven’t. The research didn’t really touch on touch on the why behind it because I kind of want it to be objectively here’s here’s what people are saying about it, and I guess draw your own conclusions. But you know, of course, I have opinions about it. I think I think one of the reasons that it’s now more sort of yeah collaborative and multidisciplinary is the rise of AI. I’m sure we’ll talk about that a few times, but I think that’s probably one of the main reasons. Simply because it does provide people that are non-cooperators with a tool to to get to a sort of certain level. But I think the issue is that it’s quite difficult to ascertain whether it’s the right message, or whether it’s right for the company. You know, it it will sound good. There won’t be any like spelling errors or anything in it. But is it really what the company wants to say? So I think that’s one of the reasons. And I think I think the second one is just, I think organizations are looking to get as much value from contractors as they can, you know, like Europe at the moment still in a bit of a sort of growth slowdown. You know, we’re not in a recession as such, as far as I’m aware. But there is a sort of a slight kind of hesitancy when it comes to you know.

Christian Klepp  24:38

You’re not you’re you’re not in the golden age, right? Like

Jamie Thomson  24:41

that’s it. Yeah, we’re not in the golden age, and so there’s a slight hesitancy, I think. And yeah, yeah, organizations are they’re looking for as much value as they can, and so they want cooperators that are able to work across departments.

Christian Klepp  24:57

Yeah, and it and and and it seems. That seems to permeate to other roles as well, right? You keep you keep hearing about people having to wear multiple hats, and you know the expression that I really don’t don’t like hearing is you know we have to tighten our belts and times are hard, and then and then fast forward another year, then times are hard again, and I think it’s it’s just like as you said, it’s just the reality of the market, right? That things have constantly changed, and now with the with the with the constant rise of AI, copywriters have to. I think I’m gonna simplify it here. Reinvent themselves, right? Like because the copywriters, like for example, the person that mentored me in my, you know, my early copywriting days. His generation of copywriters, they they dealt with a completely different set of challenges, right? They were they were more into like, okay, well, writing the copy, you know, coming up with the big idea and the campaign key visuals and the print ads and what have you, right?

Jamie Thomson  25:59

Yeah, that’s that’s that’s a that’s a really good point. Like that, without having sort of evidence to cite, you intuitively know that the role, or at least for my own projects, like I’m being asked to do stuff that I never really used to advertise that I did, and then it suddenly dawned on me that there was all these other things that I was offering, other than just words, that I wasn’t really putting to the forefront. And and and that would be my advice, I think, to like to new copywriters or to copywriters that are looking to kind of reinvent themselves for the 2026 market. You know, it would be to emphasize the skills that they have beyond copywriting, because as we can see from the report, like strong writing is the that’s the default, that’s the given. So it is not enough just to say that you’re you’re good at writing. You need to you know offer other things beyond that. And you know if I had to give advice, I would say read the report and you know kind of focus on the top five complementary skills: the sort of social media stuff, the research, stakeholder collaboration. Yeah, and I think it’s because employers are looking for as much value; they’re looking to get value from the people that they work with, not just in copywriting, but across like B2B marketing, you know contracted roles in general.

Christian Klepp  27:25

Exactly, exactly. Okay, my friend. I mean, you know, at the time of this recording, it’s October 2026, and yeah, I I guess I guess we’ll have to talk about AI like at some point because it it does it does impact the work that we do, right? And in your report, it states that 57.8% of adverts explicitly mentioned AI. So, here are two questions for you: What are companies asking copywriters specifically to do with AI? That’s one thing, at least based on what you found. And number two is what is your own position on AI and copywriting, and I’m pretty sure you’re not going to say let the let the AI do the writing for me.

Jamie Thomson  28:12

Yeah, yeah, those are good questions, and yeah, I guess they are inevitable. I think yeah, the the first question in terms of what employers are asking for from AI, and this was this was probably surprising for me because before I did the research, I was expecting a lot of the narrative to be about AI, but none of the job adverts suggested that AI should be replacing writing. You know, the word “automated” and “automation” was used surprisingly. It was wasn’t really used much at all across all the adverts that I analyzed. So, employers they’re not looking for writing to be automated. The way that AI was positioned is that it was it was positioned as a tool, much the same as any other software would be. So, looking at like the sort of the the semantics and the language around it, the sort of the three recurring words that were used were were the four recurring words were workflow, research, productivity, and optimization. So that is how employers are expecting cooperators to use AI. And from my own work, I absolutely see the benefit of it for research because I feel that it gets you the evidence that you’re looking for quicker than than Google say like you have to read half a dozen reports to find a statistic that fits the narrative whereas you know AI will sort of get you the answer there a lot quicker in terms of productivity I’m a bit in the fence about that I know that generally speaking I think people probably. Don’t say that AI reduces the workload. If anything, it probably it probably adds to the workload, and that’s true in my case. But I do think that it improves the work that I end up presenting to clients, even only marginally in some cases. But if it is if it’s going to make that marginal difference, then it’s a tool that I’m going to use. Again, I guess I need to be using it to remain competitive. And then, in terms of optimization, I think, yeah, that that’s the one that I would be most cautious about because you you can feed AI a draft of what you’ve worked on and ask for its feedback, but as soon as it starts rewriting things for you, that’s when it starts to fall into that pattern of you know the sort of familiar AI sentence structures. It’s not X, it’s Y, and the sort of the same rhythm, and that’s really just that’s kind of that’s just taking out the human quality of it, so if you’re using AI as part of your workflow and you’re using it sensibly and you’re using it analytically, then I think that’s the best approach, and that’s how employers are positioning AI in terms of the sort of broader skill set. Yeah, and then in terms of my own like personal thoughts on it, you know, as much as I would like to go back to a pre AI era, I think the reality is that the technology it’s it’s here and it’s not going anywhere. You know, I can’t see it disappearing. So, I mean, obviously, there’s a lot of ethical issues surrounding it as well, but I do find that when I use it as part of my workflow for very specific purposes, it does ultimately improve what I end up sending to clients, and so other cooperators are using it, and I feel that if if I want to be competitive and to really be at the top of my game, I need to be using it as well. So there is that sort of external pressure. But interestingly, I’ve had quite a lot of conversations with sort of people in like management roles and agencies, like head head of communications and and that those sort of like senior level roles leadership roles, and they have been telling me that the junior copywriters are over reliant on AI, and it kind of becomes their default and starting point for for most sort of briefs and projects.  And I do empathize with copywriters that have, you know, been in the game a few years and haven’t really had the chance to learn the craft without the technology, because you know it can lead to that sort of like second guessing because you you’re not really using your critical thinking skills, and I think the difference is because I had been doing this for about 10 years before the technology came in. Like I’m confident that if if AI was to disappear tomorrow, that I would still be able to do the job because I did it before.

Christian Klepp  33:13

That’s it. That’s exactly it. That’s exactly it.

Jamie Thomson  33:17

It’s a confidence thing. Um, it’s you need to know when to use it, but don’t make it your starting point.

Christian Klepp  33:25

That’s it. That’s it. Sorry, I had to interject there because that that that is really something that’s worth remembering, right? That the that AI is a tool, right? It’s something it’s something that you can use to complement your skills and to support you, but it’s not meant to replace copywriting. And that’s exactly it. Because of the experience, because of your own skills and ability, you’re confident that if the technology does disappear, you can still write. Yeah, and and just as we’re wrapping up, Jamie, just based on everything that we’ve talked about, like three pieces of advice you would give to copywriters out there, be they people that are just entering the industry, or people like ourselves who have been in the game for a little while, right? What what are what are three pieces of advice you would give people based on the research that you’ve done.

Jamie Thomson  34:21

Yeah, I mean, I think the first piece of advice would be read the report and see if there’s anything from yeah, a bit of cross self promotion there.

Christian Klepp  34:30

Yes,

Jamie Thomson  34:31

yeah, read the report and just like draw your own conclusions from it. And like I’m sort of interpreting it from my perspective, but I think what I deliberately try to do is keep it objective, so that I’m not commenting on the industry in the report, and I’m not commenting on hiring practices. I’m simply like presenting the results. So, yeah, I would encourage people to read the report and sort of make up their own minds about what the industry is looking for. But like my own. Advice would be to double down on all the skills that you have outside of being able to write well. I think strategy is probably one of my, you know, my top recommendations. You know, I would say that because I would consider myself a strategic copywriter. But yeah, look, look beyond the skills you have, simply as a writer, and yeah, I think have that sort of confidence to position yourself in a way that you are not just like a wordsmith, not just a provider of words, but a partner, like a collaborator, someone who is going to be involved in the project from the start and is going to see it all the way through to the end, and is interested in the the performance and the results.

Christian Klepp  35:54

Okay, so I’ve got obviously read the read the report and make up your own mind about where the industry is going and the industry trends. Number two is doubling down on the skills beyond copywriting, which I think is so important. And then the third one, I’m just paraphrasing here: positioning yourself strategically as a partner.

Jamie Thomson  36:13

Yes, I think that’s it. That’s it in a nutshell.

Christian Klepp  36:15

Yeah, fantastic, fantastic, Jamie. As expected, dynamite conversation. Thank you so much for coming on and sharing your findings with the audience. Please, once again, introduce yourself and let people know how they can get in touch with you and how they can access this report.

Jamie Thomson  36:32

Yeah. So, so my name is Jamie Thomson. I’m a strategic copywriter and messaging strategist, and the report is called the Modern Copywriter. It’s available to download for free from my website, which is brandnewcopy.com.

Christian Klepp  36:48

Fairly simple, right? That’s the way we like it. So, Jamie, once again, thanks for coming back on the show. Take care, stay safe, and talk to you soon.

Jamie Thomson  36:56

Likewise, thanks for having me.

Christian Klepp  36:57

Thank you. All right, bye for now.