B2B Marketers on a Mission EP127 Linda Melone key visual

127. How to Help B2B Companies Find their Value Proposition | Linda Melone

Linda Melone (Conversion Copywriter & Strategist, The Copy Worx) on how companies need to have a strong value proposition. Linda explains the importance of having a value proposition and the pitfalls to avoid. She also explains what you should look out for when conducting customer interviews, how to leverage AI the right way, and provides actionable tips.


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