Podcast Archives - EINBLICK

How the Copywriter’s Changing Role Can Drive Strong B2B Growth | Jamie Thomson | EP 230

EINBLICK–Podcast–October 21, 2026October 21, 2026

Jamie Thomson (Copywriter and Founder, Brand New Copy) talked about how the copywriter’s changing role can drive strong B2B growth. Jamie discussed findings from his analysis of 230 UK and European copywriting job postings, proving that strong writing remains a critical requirement. He mentioned that employers increasingly expect copywriters to have multidisciplinary skills, and that strategy, knowledge of AI, storytelling, collaboration, social media, and research skills were also essential for the role.

How to Fix Misleading ROAS Metrics and Maximize True Ad Profitability | Azalea & Supermetrics | Demo Lab 005

EINBLICK News–Podcast–October 14, 2026October 14, 2026

Aniket Deshpande (Co-Founder, Azalea) and Meghan Hodge (Senior Account Manager, Supermetrics) explore how their solution can fix misleading ROAS metrics and maximize true ad profitability. Aniket and Meghan explained that ROAS can be misleading because traditional ad platforms individually claim credit for the same sale.

How to Build a Powerful GEO Strategy for Greater AI Visibility | Andrea Lechner-Becker | EP 229

EINBLICK–Podcast–September 30, 2026September 30, 2026

Andrea Lechner-Becker (Chief Strategy Officer, GNW Consulting) shared her expertise and proven framework on how to build a powerful GEO strategy for greater AI visibility. She outlined the core differences between SEO and GEO and shared some of the common pitfalls that marketing teams should avoid.

How to Guarantee that You’re A Winner in AI Search | Andreas Voniatis | EP 228

EINBLICK–Podcast–September 16, 2026September 16, 2026

Andreas Voniatis (Founder, Artios.io), who shared his experience and proven data science frameworks on how to guarantee that you’re a winner in AI search. Andreas explained why he felt that most responses to AI-driven search miss the point, and why he thinks this is a data science and not a traditional content strategy problem.

How the Right Brand Strategy Drives Long-Term Business Growth | Matt Wolfe | EP 227

EINBLICK–Podcast–September 9, 2026September 9, 2026

Matt Wolfe (Partner and Director of Brand Strategy) shared his expertise and insights into how the right brand strategy drives long-term business growth. He elaborated on the critical differences between brand strategy and marketing tactics for B2B companies.

Landing Pages That Convert at Scale with Landingi

Launch Powerful Landing Pages That Convert at Scale | Błażej Abel | Demo Lab 004

EINBLICK–Podcast–September 2, 2026September 2, 2026

Christian Klepp and Ren Agarwal sit down with Blazej Abel (CEO and Founder, Landingi), to explore how Landingi streamlines full-cycle page creation, implementation, and optimization. Blazej showed us how the platform accelerates design workflows using either Lunar – a prompt-based design system – or a highly visual “drag-and-drop” builder. He also revealed how marketers can generate landing pages using a design MD file that ensures brand consistency and use inline editing for fast tweaks.

Generate Long-Term Growth by Increasing Your AI Search Visibility | Jenna Hannon | EP 226

EINBLICK–Podcast–August 18, 2026August 19, 2026

Jenna Hannon, Founder of Hatter, shared actionable strategies to drive long-term growth by increasing your AI search visibility. Jenna broke down the critical transition from legacy SEO to Answer Engine Optimization (AEO) powered by generative search models.

Proven Ways to Build Life Sciences Buyer Trust for Predictable Growth | Lauren Schafer | EP 225

EINBLICK–Podcast–August 5, 2026August 5, 2026

Lauren Schafer, Founder of Lake House Digital Media shares proven ways to build life sciences buyer trust for predictable growth. Lauren breaks down high-impact strategies for establishing deep domain authority and buyer confidence within life science markets.

How to Optimize B2B Marketing Performance with Proven Strategic Alliances | Christian Klepp | EP 224

EINBLICK–Podcast–July 29, 2026July 29, 2026

Christian Klepp (Host of the B2B Marketers on a Mission Podcast) shared his core strategic takeaways from the Rebuilding Alliances / Reconstruire des alliances event in Toronto. He translated complex macroeconomic frameworks into actionable strategies for B2B marketing teams.

How to Transform Your B2B Website into a Revenue-Generating Machine | Cameron LiButti | EP 223

EINBLICK–Podcast–July 22, 2026July 22, 2026

Cameron LiButti (Founder, Bidview Marketing) shared real-world case studies and his signature framework for how to transform your B2B website into a revenue-generating machine. Cameron highlighted the value of defining your Ideal Customer Profile (ICP) and why it’s important to drive conversion clarity by removing low-value “content clutter.”

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