Connor Dube Interview Key Takeaways
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Social selling
80. How to Improve Your Social Selling Approach on LinkedIn | Sandra Long
Sandra Long (LinkedIn Trainer & Speaker, Post Road Consulting) talks about what social selling is NOT, the importance of having the right strategy and content, and why B2B companies need to use thought leadership for strategic differentiation on LinkedIn.
54. How B2B Companies Can Use Social Selling to Build Relationships and Growth | Connor Dube
Connor Dube (Director of Sales and Marketing, Active Blogs) on what social selling is or isn’t, and how marketers and salespeople can leverage this approach to build more meaningful relationships with potential customers online. Connor also elaborates on some common mistakes, shares his tips on how to engage customers and prospects through social media, and discusses how to utilize social selling to build thought leadership.
