Harry Morton Interview Key Takeaways
Harry Morton (Founder, Lower Street) shares the lessons that he’s learned from launching and growing more than 50 revenue-generating B2B podcasts.
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Podcasting
Interview on the Digital Influence Show
Our Co-Founder and Director of Client Engagement Christian Klepp was invited by Brandon Lee to talk about his podcasting journey on The Digital Influencer Show.
81. How to Use Podcasting as Part of Your B2B Demand Gen Approach | Casey Cheshire
Casey Cheshire (Founder & CEO, Ringmaster Conversational Marketing) on why podcasting is an important part of the B2B marketing mix, what mistakes to avoid, and the
importance of understanding who your ideal guest (and audience) are. He also elaborates on some key metrics to measure and what major challenges podcasting faces.
58. How B2B Tech Firms Can Optimize Their Podcasts | Justin Brown
Justin Brown (Co-Founder, Motion) talks to us about the importance of repurposing the podcast into premium audio, video, as well as written content. He also elaborates on why he believes this approach builds credibility and trust, the dangers of “pod fade”, and whether you should monetize your podcast.
48. How to Increase Revenue and Demand by Speaking on Podcasts | Mark Colgan
Mark Colgan (Co-Founder and CEO, Speak on Podcasts) on why it’s important for B2B marketers and founders to speak on podcasts. Mark also elaborates on some common misconceptions, best practices for being a good podcast host, how the podcasting ecosystem has changed, as well as the biggest challenges facing the industry.
24. How to Connect with Your B2B Target Audience Through Podcasting | James Carbary
James Carbary (Founder, Sweet Fish Media) talks about how B2B companies can leverage the power of podcasting to build relationships and collaborative content with their target audience, some of the most common mistakes and other tips.
