Eric Melchor (Founder, B2B PodPros) on how B2B companies can grow through podcasting. He discussed why this is an untapped opportunity for B2B brands and highlighted which pitfalls to avoid. He talked about the 3 ways to grow, the importance of having a good pitch, and which metrics to pay attention to.
Tom Hunt (Founder and Head of Account Management, Fame) about what marketers need to do to stay at the top of their game. Tom elaborates on how using a niche-focused podcast adds incredible value to a B2B target audience, what mistakes to avoid, the trends and shifts that are impacting B2B marketing, and what marketers can do right now to improve their revenue-generating activities.
Harry Morton (Founder, Lower Street) shares the lessons that he’s learned from launching and growing more than 50 revenue-generating B2B podcasts.
Our Co-Founder and Director of Client Engagement Christian Klepp was invited by Brandon Lee to talk about his podcasting journey on The Digital Influencer Show.
Casey Cheshire (Founder & CEO, Ringmaster Conversational Marketing) on why podcasting is an important part of the B2B marketing mix, what mistakes to avoid, and the
importance of understanding who your ideal guest (and audience) are. He also elaborates on some key metrics to measure and what major challenges podcasting faces.
Justin Brown (Co-Founder, Motion) talks to us about the importance of repurposing the podcast into premium audio, video, as well as written content. He also elaborates on why he believes this approach builds credibility and trust, the dangers of “pod fade”, and whether you should monetize your podcast.
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