Jordan Buning (Principal, ddm marketing + communications) shares insights and practical strategies on how to achieve outsized outcomes with a small B2B marketing team. Jordan discussed how teams can navigate market uncertainty and how AI has impacted efficiency.
Jasmine Martirossian (Chief Marketing Officer and Chief People Officer, Mercury) talks about the biggest challenges that B2B marketers face. She elaborates on the mistakes that B2B marketers should avoid and how to get buy-in from other business units for marketing initiatives. Jasmine also talks about how marketing can be the “voice of the customer” in the organization, and more.
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