How to Create a B2B Message That Can’t be Ignored | Michael Liebowitz | EP 197
Michael Liebowitz (Founder, Magnetic Mind Studio), who shares proven strategies and expert insights on how to create a B2B message that can’t be ignored. Michael emphasized the need to align messaging with the “critter brain,” which places value on emotions and survival. He explained why B2B marketers must communicate the main outcome delivered by their service and the core beliefs of their business.