How to Fix Misleading ROAS Metrics and Maximize True Ad Profitability | Azalea & Supermetrics | Demo Lab 005
Aniket Deshpande (Co-Founder, Azalea) and Meghan Hodge (Senior Account Manager, Supermetrics) explore how their solution can fix misleading ROAS metrics and maximize true ad profitability. Aniket and Meghan explained that ROAS can be misleading because traditional ad platforms individually claim credit for the same sale.