Stephan Sigaud Interview Key Takeaways
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Market Research
83. How to Get to That “Aha!” Moment When Conducting Market Research | Darshan Mehta
Darshan Mehta (Founder, iResearch.com) talks to us about the importance of getting to that “Aha!” moment, why having structured curiosity is paramount to success, what mistakes to avoid, what metrics to focus on, and some tips on how to generate better insights from market research.
14. Market Research as a Key Driver of Success in B2B | Stephan Sigaud
Stephan Sigaud (EVP of Marketing and Development, Phase 5) explains how market research can enable organizations to make better decisions, drive the product development and innovation pipeline.