Molly-Strawn Carreño (Director of Brand Growth, aytm) shared her strategic framework on how to turn “data overload” into “decision velocity” using research. Molly emphasized the importance of modernizing market research to improve organizational decision-making. She also stressed the need for marketers to stay current, integrate AI tools, and maintain a customer-centric approach.
Dale Thomas (Founder, ActionableOps) on how B2B marketers can leverage AI for market research. During our conversation, Dale reiterated the importance of embracing the use of AI for research purposes. He also highlighted the pitfalls to avoid and how B2B marketers can better organize their approach when they plan for market research, find experts, and synthesize data.
Darshan Mehta (Founder, iResearch.com) talks to us about the importance of getting to that “Aha!” moment, why having structured curiosity is paramount to success, what mistakes to avoid, what metrics to focus on, and some tips on how to generate better insights from market research.
Stephan Sigaud (EVP of Marketing and Development, Phase 5) explains how market research can enable organizations to make better decisions, drive the product development and innovation pipeline.
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