Alexander Ferguson (Co-Founder & CMO, TeraLeap) on how marketers can craft better customer success stories that are interesting and engaging. He talks about the pitfalls to avoid and what marketers should look for when conducting customer interviews. He also provides actionable tips that marketers can implement immediately.
Mark Stagi (VP of Customer Success, Avoma) about why proactive engagement should be the top priority for CS teams across the board. Mark also discusses the mistakes to avoid, and what steps they can take to be more proactive with accounts.
Mark Stagi (VP of Customer Success, Avoma) about why proactive engagement should be the top priority for CS teams across the board. Mark also discusses the mistakes to avoid, and what steps they can take to be more proactive with accounts.
CS expert Firaas Rashid (Founder & CEO, Hook) on what he believes are other customer success metrics that truly matter, mistakes to avoid, the importance of getting input from customers who are engaged and disengaged, and how teams can improve on CS.
CS expert Firaas Rashid (Founder & CEO, Hook) on what he believes are other customer success metrics that truly matter, mistakes to avoid, the importance of getting input from customers who are engaged and disengaged, and how teams can improve on CS.
Walter Zepeda (Co-Founder, Scalefront) discusses the importance of creating high-value client relationships, the components of a successful CS approach, as well as trends that are shaping the future of CS.
Wally Thiessen (Customer Success Leader and Member of the Board, Toronto CXPA) on the importance of CS within organizations, how data can be leveraged to optimize CS, and what the components of a successful CS approach are. Wally also talks about how sales and customer success alignment creates much-needed synergy, and how organizations should address the challenges that they are currently facing with CS.
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