Martech expert Dan Radu (President & Founder, Macromator) talks about the role that digital technology can play in enhancing customer experience. During our conversation, Dan elaborates on how a company can scale with good CX, how digital technology can be leveraged, and what mistakes to avoid.
CX expert Lynn Hunsaker (Chief Customer Officer, ClearAction Continuum) on the changes in the CX landscape, the potential and untapped opportunities, and what CX professionals and practitioners need to do in order to adapt to rapidly changing dynamics.
Derek Bildfell (Owner & Principal Consultant, Acceleration Strategy Inc.; Professor of CX Design, Centennial College) elaborates on how CX can help to improve an organization’s performance, how CX will become vital to rebuilding after the pandemic, and why continuous learning is crucial for CX professionals and practitioners to play a pivotal role in what lies ahead.
Customer Experience (CX) expert Lawrence Levinson, Toronto Chair of the Customer Experience Professionals Association (CXPA), talks to us about the importance of CX, and when implemented the right way, how it can be instrumental to improving the overall performance of organizations.
Customer Experience is no longer the sole task of one department, but rather the responsibility of the company as a whole. It is important for people to realize that everyone has a role to play in not only creating a better experience for the customer but also getting that customer to continue working with you.