B2B Marketers on a Mission EP 138 Joe Sweeney Podcast KV

138. How to Create Truly Differentiated B2B Content | Joe Sweeney

Joe Sweeney (Content Marketing Strategist, The Content Marketing Commute) on how B2B marketers can develop truly differentiated content. Joe highlighted the pitfalls to avoid and discussed the importance of conducting research and why B2B marketers should build relationships with subject matter experts (SMEs).

Episode 130: Interview with Casey Hill How to Build Owned Assets that Perform

130. How to Build Owned Assets that Perform | Casey Hill

Casey Hill (Senior Growth Manager, ActiveCampaign) highlights the importance of setting the right goals and performance indicators, and how to think about attribution thoughtfully. He also highlights the pitfalls to avoid, the importance of segmentation and personalization, and some recent trends that B2B marketers should be aware of.

B2B Marketers on a Mission Podcast EP 120 Julian Lumpkin Artwork

120. How to Shorten the Sales Cycle with Case Studies | Julian Lumpkin

Julian Lumpkin (Founder & CEO, SuccessKit) on how B2B companies can accelerate sales at different stages of the sales process with case studies and video testimonials. Julian talks about what he thinks is slowing sales down, and he also provides the audience with great tips on how to create better case studies,.

B2B Marketers on a Mission - EP 108 Ali Schwanke Key visual

108. How to Grow Any B2B Content Platform from Scratch | Ali Schwanke

Ali Schwanke (CEO & Founder, Simple Strat) discusses the importance of growing B2B platforms to organizations and what mistakes marketers need to avoid. She also elaborates on the different components required to effectively grow your B2B content platforms, what metrics to pay attention to, and what actions marketers can take immediately to improve how they scale their content platforms.

Key Visuals for EP105

105. How B2B Marketers Can Improve Their Revenue-Generating Activities | Tom Hunt

Tom Hunt (Founder and Head of Account Management, Fame) about what marketers need to do to stay at the top of their game. Tom elaborates on how using a niche-focused podcast adds incredible value to a B2B target audience, what mistakes to avoid, the trends and shifts that are impacting B2B marketing, and what marketers can do right now to improve their revenue-generating activities.

Takeaways-Interview with Alexander Ferguson

Alexander Ferguson Interview Key Takeaways

Alexander Ferguson (CMO and Co-Founder, TeraLeap) elaborates on how B2B companies can leverage videos to increase trust and achieve significantly shorter sales cycles. He also shares his top video DOs and DON’Ts, some actionable tips, what metrics to focus on, and what’s in his “video tech stack”.


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