Cristina Daroca (Head of Americas Marketing, Riverbed Technology) on how to optimize the experience for customers and prospects for ABM. Cristina talked about why ABM is not going anywhere anytime soon, the importance of conducting customer research, and what pitfalls to avoid. She also provides actionable tips that B2B marketers can take and what key metrics they should focus on in ABM.
Matt Bell (Founder & Principal Consultant, MessageUp) on how B2B companies can optimize the B2B buying experience. During our conversation, Matt discussed some recent trends that B2B marketers should be aware of and what pitfalls to avoid. He also provides actionable tips on how the digital buying experience can be improved.
Michelle Bassett (Founder, BIZQOR) on the value of leveraging behavioral analysis and data analytics for better B2B marketing results. Michelle talks to us about what these specialized fields help organizations to solve and what pitfalls to avoid. She also provides us with some actionable tips on how to make sense of all the data to get marketing budgets approved.
Joe Zappa (Founder and CEO, Sharp Pen Media) unpacks how B2B MarTech companies can develop a strong brand narrative. Joe also talks about the pitfalls to avoid and how marketers should adapt to the changes in the B2B MarTech landscape.
Steve Goldhaber (CEO, 26 Characters) talks about the five common barriers to solving problems, what the six core business problems are, and the six effective techniques that B2B marketers can use to discover the real problem that they’re facing. He also elaborates on the different visions for a content marketing program.
Jason Westgeest (Marketing and Innovation Manager, Guardian Chemicals) on what it takes to stand out in a specialized B2B industry. During our conversation, he talks about why many companies use a risk-averse approach in their marketing, what mistakes to avoid, and how to get buy-in from senior management.
Martech expert Dan Radu (President & Founder, Macromator) talks about the role that digital technology can play in enhancing customer experience. During our conversation, Dan elaborates on how a company can scale with good CX, how digital technology can be leveraged, and what mistakes to avoid.
Ren Agarwal (CEO, StoryAZ Studio) helps to debunk some myths around AI and content marketing. Ren talks about the importance of leading with strategy and research, and how content marketers can leverage AI and machine learning to improve their work. Ren also highlights the mistakes to avoid, the limitations of AI, and elaborates on some future trends.
Ali Schwanke (CEO & Founder, Simple Strat) discusses the importance of growing B2B platforms to organizations and what mistakes marketers need to avoid. She also elaborates on the different components required to effectively grow your B2B content platforms, what metrics to pay attention to, and what actions marketers can take immediately to improve how they scale their content platforms.
B2B content marketer Chris Rapozo (Marketing Specialist, Hannon Hill) talks about building trust with target audiences by telling better stories. He talks about why B2B companies need to focus less on their product or service features and more on how they are able to solve their customers’ challenges, and more.
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