B2B Marketers on a Mission EP 141 Jeff Coyle Podcast Artwork

141. How B2B Companies Can Leverage SMEs for Strategic Differentiation | Jeff Coyle

Jeff Coyle (Co-Founder and Chief Strategy Officer, MarketMuse) on how companies can utilize SMEs for strategic differentiation. He explains why “the rise of the SME” is already here and what pitfalls marketers should avoid. He also talks about how to get buy-in from SMEs, and how they can shed light on key insights that will be instrumental in creating the right marketing assets.


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