Jamie Thomson (Copywriter and Founder, Brand New Copy) shares his expertise and insights on why authority now matters more than visibility in B2B content. Jamie emphasized that true authority is built through consistent communication and unique insights rather than controversial stances.
JoAnne Gritter (COO, ddm marketing + communications) shares her expertise and actionable insights on how to scale faster with B2B brand strategy. She underscored why a foundational strategy is crucial for building credibility and trust in competitive markets. She also discussed the role of AI in marketing, commenting that while it can support with idea generation and research, it shouldn’t replace direct communication with customers and employees.
Anthony Leung (Founder, Mean Write Hook) on how marketers can better leverage the LinkedIn platform. Anthony talks about why a lot of content falls flat (and what can be done about it), what pitfalls to avoid, and why you should conduct research before writing anything. Anthony also talks about whether companies should or shouldn’t be leveraging B2B influencers.
Linda Melone (Conversion Copywriter & Strategist, The Copy Worx) on how companies need to have a strong value proposition. Linda explains the importance of having a value proposition and the pitfalls to avoid. She also explains what you should look out for when conducting customer interviews, how to leverage AI the right way, and provides actionable tips.
Webinar expert Melissa Kwan (Co-founder and CEO of eWebinar) on how B2B marketers can effectively scale their demos as well as their onboarding and training with a personal touch by automating webinars. Melissa gives insights on how the role of marketers is changing in the ever-dynamic digital marketing sphere and how the adapt effectively to best suit their customers’ needs as well as facilitating a more efficient business system.
Brand expert Chris West (CEO, Verbal Identity) about how B2B brands can develop the right language and tone that will improve their communication, positioning, and other facets within their ecosystem. He also provides some actionable tips on what B2B marketers can do to improve the language they use for their brands.
Christian DeGobbi (Marketing Director, Spruce Technology, Inc.) on what it takes to develop an effective B2B brand, why branding is a MUST HAVE for B2B companies, the different parts of a brand strategy, and how to measure the effectiveness of your brand efforts.
Christian DeGobbi (Marketing Director, Spruce Technology, Inc.) on what it takes to develop an effective B2B brand, why branding is a MUST HAVE for B2B companies, the different parts of a brand strategy, and how to measure the effectiveness of your brand efforts.
In an interview on the podcast “Pathmonk Presents”, our Co-Founder and Director of Client Engagement Christian Klepp elaborates on building a brand for awareness, strategic positioning, and growth.
REGISTER NOW FOR WEBINAR
How to Get a Meeting with Anyone