B2B Marketers on a Mission EP 141 Jeff Coyle Podcast Artwork

141. How B2B Companies Can Leverage SMEs for Strategic Differentiation | Jeff Coyle

Jeff Coyle (Co-Founder and Chief Strategy Officer, MarketMuse) on how companies can utilize SMEs for strategic differentiation. He explains why “the rise of the SME” is already here and what pitfalls marketers should avoid. He also talks about how to get buy-in from SMEs, and how they can shed light on key insights that will be instrumental in creating the right marketing assets.

Takeaways-Interview with Christian Klepp

Christian Klepp Interview Key Takeaways

Christian Klepp (Co-Founder/Director of Client Engagement, EINBLICK Consulting Inc.) discusses how AI can be utilized in B2B marketing. He talks the benefits of using AI in marketing, what tools to use, what marketers should consider before investing in AI.

The Productivity Impact of AI on B2B Industries

The B2B world is experiencing an era of rapid transformation brought about by global supply chain challenges, digitization, staff shortages, technological advancements, and other market dynamics. Our Co-Founder and Director of Client Engagement Christian Klepp recently wrote an article where he elaborates on the productivity impact of AI on B2B industries.


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