Jeff Coyle (Co-Founder and Chief Strategy Officer, MarketMuse) on how companies can utilize SMEs for strategic differentiation. He explains why “the rise of the SME” is already here and what pitfalls marketers should avoid. He also talks about how to get buy-in from SMEs, and how they can shed light on key insights that will be instrumental in creating the right marketing assets.
Ren Agarwal (CEO, StoryAZ Studio) helps to debunk some myths around AI and content marketing. Ren talks about the importance of leading with strategy and research, and how content marketers can leverage AI and machine learning to improve their work. Ren also highlights the mistakes to avoid, the limitations of AI, and elaborates on some future trends.
Christian Klepp (Co-Founder/Director of Client Engagement, EINBLICK Consulting Inc.) discusses how AI can be utilized in B2B marketing. He talks the benefits of using AI in marketing, what tools to use, what marketers should consider before investing in AI.
Christian Klepp (Co-Founder/Director of Client Engagement, EINBLICK Consulting Inc.) discusses how AI can be utilized in B2B marketing. He talks the benefits of using AI in marketing, what tools to use, what marketers should consider before investing in AI.
The B2B world is experiencing an era of rapid transformation brought about by global supply chain challenges, digitization, staff shortages, technological advancements, and other market dynamics. Our Co-Founder and Director of Client Engagement Christian Klepp recently wrote an article where he elaborates on the productivity impact of AI on B2B industries.
Joya Scarlata (Director of Digital Marketing, InterraIT) pulls back the curtain on the world of artificial intelligence (AI) and talks about how this technology can enable better alignment between sales and marketing.
© Copyright 2024 EINBLICK Consulting Inc.
All rights reserved.
REGISTER NOW FOR WEBINAR
How to Get a Meeting with Anyone