Kristina Jaramillo Interview Key Takeaways
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ABM
79. How to Generate Demand and Warm Up Accounts for B2B | Vladimir Blagojevic
Vladimir Blagojevic (Co-Founder, Fullfunnel.io) on the importance of conducting research, understanding your ICP, and what mistakes to avoid. He also provides tips on how to use demand gen and warm up accounts to generate better results.
57. How B2B Companies Can Leverage ABM Strategically to Generate Better Results | Declan Mulkeen
Declan Mulkeen (CMO, strategicabm) about how ABM can help to unify marketing, sales, and other functions within the organization to do the impossible to enable sales to win accounts, and why you should use a “strategy first” instead of a “technology first” approach.
38. How the Right ABM Approach Can Increase Influence and Create Greater Wins | Kristina Jaramillo
Kristina Jaramillo (President, Personal ABM) talks about what organizations are getting wrong with ABM and the key things to consider when investing in ABM.
19. ABM: The WHAT, WHY, and HOW of High-Value Customer Acquisition and Growth | Sara Månsson
Sara Månsson (Head of Sales Sweden, InZynk) explains why organizations should plan holistically for ABM from the start, what changes she has seen to ABM as a result of the crisis, and how an ABM strategy drives real revenue for B2B organizations when used the right way.