Donovan Chee (Head of Marketing and Communications Southeast Asia, Bureau Veritas) elaborates on the importance of creativity in storytelling, why B2B companies should deviate from focusing solely on products and services, and why having first-party data is crucial. He also provides great examples of what good storytelling in B2B looks like.
Eric Fulwiler (Co-Founder & CEO, Rival) explains the importance of B2B firms being brand-led instead of sales-led, what mistakes marketers should avoid, and what content pieces and experiences generate the best results. He also provides some tips that marketers can immediately implement and what metrics they should be paying attention to.
Alexander Ferguson (CMO and Co-Founder, TeraLeap) elaborates on how B2B companies can leverage videos to increase trust and achieve significantly shorter sales cycles. He also shares his top video DOs and DON’Ts, some actionable tips, what metrics to focus on, and what’s in his “video tech stack”.
Donovan Chee (Head of Marketing and Communications Southeast Asia, Bureau Veritas) elaborates on the importance of creativity in storytelling, why B2B companies should deviate from focusing solely on products and services, and why having first-party data is crucial. He also provides great examples of what good storytelling in B2B looks like.
Harry Morton (Founder, Lower Street) shares the lessons that he’s learned from launching and growing more than 50 revenue-generating B2B podcasts.
Alexander Ferguson (CMO and Co-Founder, TeraLeap) elaborates on how B2B companies can leverage videos to increase trust and achieve significantly shorter sales cycles. He also shares his top video DOs and DON’Ts, some actionable tips, what metrics to focus on, and what’s in his “video tech stack”.
Harry Morton (Founder, Lower Street) shares the lessons that he’s learned from launching and growing more than 50 revenue-generating B2B podcasts. He also lets us in on his secrets to attracting your ideal audience, how to keep them engaged, and how to ultimately grow your revenue and impact.
Steffen Hedebrandt (Chief Marketing Officer and Co-Founder, Dreamdata) elaborates on the importance of understanding and mapping the customer journey, what mistakes to avoid, the importance of having the right strategy and research, and what metrics B2B marketers should focus on.
Steffen Hedebrandt (Chief Marketing Officer and Co-Founder, Dreamdata) elaborates on the importance of understanding and mapping the customer journey, what mistakes to avoid, the importance of having the right strategy and research, and what metrics B2B marketers should focus on.
Jonathan Kazarian (Founder & CEO, Accelevents) talks about how B2B marketers can fix the event attribution gap, the importance of using personalization in your event follow-up, why first-party data is so crucial, as well as which key metrics and major trends to focus on.
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