Launch Powerful Landing Pages That Convert at Scale
How can B2B companies successfully launch more high-converting marketing campaigns at scale? As the digital landscape continues to evolve, marketers must implement better, faster, and smarter campaigns while reducing operational friction. Building landing pages that convert is a constant challenge marketers face, and many struggle with clunky updates, stagnant conversion rates, confusing analytics, and time-consuming manual personalization.
In this episode, hosts Christian Klepp and Ren Agarwal sit down with Blazej Abel (CEO and Founder, Landingi), to explore how Landingi streamlines full-cycle page creation, implementation, and optimization. During the walkthrough, Blazej showed us how the platform accelerates design workflows using either Lunar – a prompt-based design system – or a highly visual “drag-and-drop” builder. He also revealed how marketers can generate landing pages using a design MD file that ensures brand consistency and use inline editing for fast tweaks. Blazej also showed us features such as personalization and localization for geography-specific or language-specific landing pages, shared asset libraries for distributed teams, and global hosting options that support custom domains or WordPress integration. Finally, he walked us through advanced conversion tracking, micro-conversion event setups, and seamless data sync with Google Analytics and Google Ads. From building visual landing pages at scale to tracking, conversions, and analytics, this live demo showcased how global marketing teams can effectively scale their marketing campaigns without increasing their manual work.
[01:08] Introduction to Landingi and how Lunar (the AI-driven landing page builder) works
[02:32] Case study: Building a landing page to promote a university’s accounting program
[04:57] The design MD file and the brand-consistent design systems for landing pages
[10:59] How to leverage Lunar’s features such as inline editing, adding forms, and prompt-driven page changes
[15:08] Hosting and publishing options – domains, WordPress, reverse proxy, and CDNs
[34:15] How to leverage analytics, micro-conversions, and feeding better data to Google Ads
Transcript
SPEAKERS
Błażej Abel, Christian Klepp, Ren Agarwal
Christian Klepp 00:00
As the B2B landscape continues to evolve, marketers need to implement better, faster, and smarter campaigns. Building landing pages to convert is perhaps one of many challenges that marketers face. Many of them struggle with clunky updates, low conversion rates, confusing analytics, and they also have little time for personalization. Today, we’re looking at a tool that claims to fix these challenges and helps marketers build landing pages faster. Welcome to this episode of the Marketing Demo Lab series, and I’m your co-host Christian Klepp. Today, with my other co-host Ren Agarwal, we are diving into Landingi with its founder and CEO Blazej Abel. Let’s dive in. Okay, and here we are. Welcome everyone to this episode of the Marketing Demo Lab. I’m your co-host Christian Klepp,
Ren Agarwal 00:45
and I’m your other co-host Ren Agarwal. Thanks for joining us. And today we are pleased to have CEO of Landingi with us. Landingi does a lot of things. The focus is on building landing pages, and Blazej, how are you?
Błażej Abel 01:08
Thanks for having me. I’m very good, and I’m happy to being here.
Ren Agarwal 01:09
Just give us a first overview of what we have here on your I’ll call it a dashboard, and then show us how we create a landing page.
Błażej Abel 01:22
Okay. So maybe just as a short introduction. For many years, our goal is to make marketers’ life easier when it comes to landing page creation. But over time, the way how we deliver this experience is changing constantly, and we all know that we are now in the AI revolution, and that’s also how we rebuilding our platform to bring the new experience of how you create a landing page. We know that this time we are saying the time to landing page is something that is very important for marketers and for our company. It was always a goal to to make this time super short. I will present you our new way of creating landing pages. It’s Lunar. We are now all creating landing pages using AI, so I think we can start. We can start with this way of creating the landing page. So let’s try to generate a landing page. As as a case for today, so we have two cases for today, but as one of the cases, there will be a case from the education industry.
Christian Klepp 02:32
Education.
Błażej Abel 02:38
And let’s say I’m the marketer at the University of Toronto, and I would like to build a landing page. As we know, this is a corporate website. I necessarily need to have an option to to make it attractive for my audience. So let’s say I would like to acquire more students for my courses. Let’s say undergraduate programs in, let’s say…
Christian Klepp 03:10
maybe accounting. Accounting. Okay. Okay.
Błażej Abel 03:12
So overall, this is the landing page where I’m landing as a future student of University of Toronto. A lot of a lot of information. Probably, I don’t know what what to do next. So let’s ask Lunar to prepare a landing page for this type of potential user. Let me type the. Let me type the.
Błażej Abel 03:37
All of our listeners are saying, Oh no, accounting! Gosh, they’re trying to forget those classes they had to take as undergrads.
Christian Klepp 03:43
Yeah,
Błażej Abel 03:43
be the landing page
Christian Klepp 03:45
maybe
Błażej Abel 03:46
for future students of Toronto University for accounting. Here are details. Keep university branding. Make it attractive and easy to promote via paid ads. So now Lunar is doing some kind of research. He’s checking what’s what’s going on, and what is interesting at the beginning of Lunar generation is currently Lunar is generating design MD file, so it’s building design system based on your website that will make sure that the design will stay consistent with your brand. So,
Christian Klepp 04:57
So it’s almost like it’s…it’s almost like it’s scanning what what it finds online.
Błażej Abel 05:03
Yeah, it’s scanning, and we could take a look on this design MD file.
Christian Klepp 05:07
Yeah.
Błażej Abel 05:08
So we have colors. So as a marketer on university, I’m sure I know what kind of colors we are using, the same as what kind of fonts,
Christian Klepp 05:18
Yeah.
Błażej Abel 05:19
What kind of you know rounded corners or not, and so on. There is also more details about design and everything that in design MD file that is going to be some kind of standard in in the way how you create landing pages. We can see. Let’s say it’s igood. I can’t judge this because I’m not the marketer, but I’m just presenting that first step is to create a design a design system and let’s say
Ren Agarwal 05:48
yes yes
Błażej Abel 05:51
Create a plan because we know that this let’s say design system is ready now Lunar is preparing preparing a plan. So before starting generating things, he’s trying to aggregate all the informations that will be needed. The plan is ready. We can also take a look on the structure. So we have a landing page name, the goal, target audience, and all this information. If we would like to add something, it’s just an editable file. We could just you know add something or remove to to make it more accurate for for this particular landing. Okay. Let’s say that this plan is okay because once again I’m not a marketer on his university, so I trust that this is a good idea to start. And now Lunar is starting his work. There is a couple of things we need to go through. The couple of steps.
Ren Agarwal 06:52
Please, let me just interrupt you for a second. So the step where on in the prompt screen it actually asks you to approve the plan. That’s where you would go in the MD file that you were showing us. That plain text file. Is that right?
Błażej Abel 07:05
And so there’s two files. The MD file, the design MD, is the first file because once we will be using, and I will show you, for example, if we would like to personalize Moses landing page, we will be use this landing page to build another one. We will have the same design MD file, so the Lunar is not going to change anything when it comes to how to is creating the design system for this.
Christian Klepp 07:34
Yeah
Błażej Abel 07:35
in a plan is something that is generated for each landing page, what we will start discussing to rebuild somehow this landing page, the plan will be rebuilt as well.
Ren Agarwal 07:48
And then plan… is that a separate file that you know the user goes in and looks at, or how? So when you’re approving the plan, what are you actually approving?
Błażej Abel 07:59
You are approving structure, audience, the elements that will that will be a part of this landing page.
Ren Agarwal 08:08
Got it.
Błażej Abel 08:09
The tone of voice, all those informations that you that is needed to create a landing page. And of course, you could also you don’t necessarily need to edit this file. You can also, you know, just tell the learner that you are not satisfied that you would like to, you know, change something. You you can make also a chat experience.
Ren Agarwal 08:28
Okay.
Ren Agarwal 08:29
And that in the landingi, did it present the plan on the screen? I might have missed that. Did it actually kind of walk through that, or did you have to open up that file and take a look at the text?
Błażej Abel 08:31
Here as well.
Christian Klepp 08:39
There’s there’s a there was a window that opened up, and then you clicked.
Błażej Abel 08:42
There was a window.
Ren Agarwal 08:42
Got it.
Christian Klepp 08:43
Yeah.
Ren Agarwal 08:43
Okay.
Błażej Abel 08:44
So once you, because now it’s blocked because it’s generating.
Christian Klepp 08:48
Generating.
Ren Agarwal 08:49
That was the one you were editing, where you said you could go in and make make some edits to it.
Błażej Abel 08:53
Yes.
Ren Agarwal 08:54
Perfect. So plain text shows up. It’s got audience. It’s got some of the other characteristics that might be important for that landing page, and that’s where you would edit it. Once you’ve done that, then you approve.
Błażej Abel 09:05
Exactly.
Ren Agarwal 09:05
Got it.
Błażej Abel 09:05
Exactly. And and as good the plan is, as good the landing page will be.
Ren Agarwal 09:10
So yes,
Błażej Abel 09:11
more details, more specific information, or you know, exact goal and and what you would like to achieve. The more the more context the owner will have, the better landing page you can you can generate.
Christian Klepp 09:25
I think it’s also good that you have this little window that pops up that tells you approximately how long it will take to generate the page. Like it says four to six minutes, and I know I know that right now it’s still building it um, but I think it would be good like once it generates the the page, it will be good to see, like, okay, how do you switch to inline edits? Show the drag and drop editor to fine tune because obviously, it’s not always going to be perfect the first time it generates the landing page. No, there’s going to be opportunities to make some changes, right?
Błażej Abel 09:54
So maybe in the meantime, it’s worth to mention. So we have a cheap part of how you create a landing page. Now we are in Lunar. This is a new way how you generate, and I will also shortly present you how you can create a landing page using our visual builder. You can’t transform the landing page between a Lunar and a visual builder, but you can generate. You can edit the landing page in line as generated by by Lunar. Okay, so we have we have a landing page. Yeah, that’s that’s how it looks like. I think we can just make this a preview. So that’s going to be like a page, so I think we can compare. First, let’s scroll how it is. Okay, build career ready alongside yeah. Explore accounting.
Ren Agarwal 10:58
Good.
Błażej Abel 10:59
That I think that’s something that looks more attractive to me than this page. Of course, it will need to be probably checked when it comes to the content. You know how how accurate this.
Christian Klepp 11:13
How accurate, yeah.
Błażej Abel 11:13
But the way, but by the way, how I read this, it’s something more more attractive to me, so of course we can ask Lunar to change something here. Here is something like you know you can just here’s the red direct to the source page, but we can also ask Lunar to to prepare a form. Maybe let’s ask him about this. Okay, can you add a simple form?
Ren Agarwal 11:51
As you’re doing that, Błażej, I’m wondering about the links that have already been inserted on the landing page. I’m wondering, are those live? Do those? Can they be edited? Can do they need to be added later on? Yeah, sure.
Błażej Abel 12:04
So let’s do this now, maybe. So we have elements, and this is the inline editor that you could see that all elements. Let’s say we don’t want to this first sentence. I can just remove it, so I don’t need to ask Lunar to do those things. I can just make a you know simple addition. I can do in line or you know for example even I could change the change the call to action position. I can also you know the URL is here, but I can also change this URL manually just using inline inline simple editor. This editor will gonna be extended over time. Now you have very basic things, but for example, you you would like to change the image here, so you can use another, let’s say maybe yeah
Christian Klepp 13:04
another visual
Błażej Abel 13:05
yeah another visual thing. Let’s say let’s make this one, and you have the image
Ren Agarwal 13:13
fast, fast gives you exactly what you need. Yeah. Okay. Okay.
Błażej Abel 13:17
So that’s that’s the inline edition, and and as I because form is something more advanced and there is no option here to add the form right
Christian Klepp 13:27
yeah
Błażej Abel 13:28
as it’s possible in in a visual builder but let’s say can you add a simple form with name and email okay let’s see what the Lunar will I will add it. Okay. So now it’s going to. I think that will be pretty fast when it comes to adding such simple elements.
Christian Klepp 13:51
Sorry. Do you have to specify where on the landing page you want to put the form, or will it just decide?
Błażej Abel 13:57
If you would like, if you would like to specify, you you can do this. You can just you know set between which sections you would like to have, or you would like to build a specific section with the call to action. Now let’s see where the lunar suggests this in the structure.
Ren Agarwal 14:15
Christian. It seems to me that the it’s it’s up to one’s imagination.
Christian Klepp 14:21
Looks like it. Yeah,
Ren Agarwal 14:22
It’s prompt driven and ablaze. I think what you’re what you’re showing us is that the the controls of this. Some of them are, as you said, inline editing on the page itself. But other than that, the the changes on the page, at least in Lunar, your lunar version of landing page builder is very much just driven by the prompt.
Błażej Abel 14:49
Correct. Correct. Yeah, and overall, that’s the best. That’s the best way to modify the landing page, especially when it comes to the new elements.
Ren Agarwal 14:59
Okay. While this is generating, tell us a little bit about where these landing pages are hosted. Are there options around that?
Błażej Abel 15:08
Okay, so the landing pages are are hosted on our platform. We have a network of worldwide servers, CDNs to deliver these landing pages pretty quickly whenever wherever you are. When it comes to the Lunar, you you have an option to at the moment to launch it under your subdomain or domain. In the in the visual builder, there is more options. You can also use the WordPress plugin, and and you can use reverse proxy and downloading the file to your server. Those publishing options will also come to Lunar, but Lunar is pretty new product, so not all options are available at all.
Ren Agarwal 15:57
Okay. So if you want to, you know, start running with the campaign today, build it using Lunar and let Landingi host it. Use the link, and you’re off and running.
Błażej Abel 16:11
Yes.
Ren Agarwal 16:12
Okay.
Christian Klepp 16:14
Yeah, I had a question, and I think this was a really good example to bring up, Błażej, with like for example, University of Toronto. So if you’re dealing with like this type of institution, right, and they have a marketing team, and they’re they’re looking at this platform, and they’re a little bit hesitant to give AI the full control because they have the guidelines, they have academic jargon, so they’re worried about like what if the what if the platform is going to generate something that, like in terms of the content, that it’s not going to be very accurate. So, so how do you how do you deal with that? How do how do you prevent Lunar from doing that?
Błażej Abel 16:49
So one part of to avoid those problems is this design MD file. This is the place where you could put all the instructions. Yeah, instructions about the design and how, and also do and don’ts with the brand. So that’s that’s where you should where you should maybe even chat with your Claude or ChatGPT to prepare this design MD file. So you could just you know you could use what we generated, but if you have your own design md file, you could just paste it to Lunar, and it’d be working as well.
Ren Agarwal 17:29
How interesting!
Błażej Abel 17:30
So that there’s a lot of currently a lot of content about design md and all good practices how to build it. So that’s the one when it comes to the visual. When it comes to the content, it’s all about maybe brand voice and some kind of tone of voice. How you how you would like to present, but there is no automation here. You always accept landing page that is going to be published, so you can just take a look on on the content that you make the
Christian Klepp 18:02
changes. Yeah,
Błażej Abel 18:03
yeah, and as we as we can see here, we have a form.
Christian Klepp 18:03
Yeah,
Błażej Abel 18:03
So it’s added, I think, in the in the right
Christian Klepp 18:12
right place.
Błażej Abel 18:13
So with the right
Ren Agarwal 18:14
copy, you know, it said you know take the next step, take the next step, so on and so forth. Now, just a just a sidebar here. It’s very interesting, Blazej. You’re almost suggesting the MD file is almost it becomes the portable design file that you bring in to Landingi, and like you said, after you’ve used maybe another tool to generate that and it’s approved, you can just bring it in here. All the standards carry over, all the design standards.
Błażej Abel 18:47
Correct, because overall we are we are currently very close to finish our work on our MCP server. Our vision of how marketers will gonna work with landing pages is that they will stay with Claude or ChatGPT and working there on the landing pages. So it will be probably Claude or ChatGPT will create a plan for the landing page or design system file that will be the place where you will generate this. But because it will be be more more heavy, more detailed, and maybe you have some kind of team shared work about this. So there is a lot of knowledge there. So that’s why we put those two places to make a place to paste the content. But overall, you were gonna do this through the MCP. So there will be no reason to to go to Lunar. You will just say you know just just publish this with Lunar and Lunar just you know prepare the landing page for you. So the reason is always something we are working. Is the same prompt you you paste to Claude in the same prompt you paste to Lunar will give you a completely different output, and we are always working to tune Lunar to make the best output when it comes to the..
Ren Agarwal 20:16
Makes sense. So please, what what are your thoughts about the fact that you know there’s there’s Claude Design now does that you know what does that present for you if the marketer is using you know Claude Co-work and they they have the MD file the design that is there now you know how does Landingi differentiate let’s say from from Claude design.
Błażej Abel 20:41
Okay, so in our vision, long term we will be agnostic on how you create a landing page. It’s no matter you are doing this with you know Claude design, Google Stitch, Figma, Canva, whatever, because a lot of value is In the infrastructure, and and on the way, how you manage this landing page, how you can optimize them, how you can work with them through MCP server. So landing is becoming more and more infrastructure for marketers instead of just a pure landing page builder, and and that’s the way of thinking about our platform in the future of our platform.
Ren Agarwal 21:24
And by infrastructure, you mean how the pages are hosted, the availability, the performance of those pages. Is that what you mean?
Błażej Abel 21:33
Yeah, that’s yeah, that’s how they are hosted. What kind of data you have about those landing pages? How you can you know optimize based on this data, so that’s the way how how we think about this hosting.
Ren Agarwal 21:48
Great.
Christian Klepp 21:48
Okay. Okay. I had I had a question. I might be jumping ahead here a little bit, but like if you if you can go back to the the landing page that you just built. Okay. Because we were talking about also the the language ability, right, of the platform, and I’m thinking about like, okay, U of T they definitely are trying to attract a lot of international students, and let’s just use a simple example here and say they’re trying to attract students from Latin American countries that speak Spanish, so for example, Mexico, Argentina, something to that effect. So, is there a possibility on the platform a to have the landing page in Spanish, but also be mindful of the fact that the way that Spanish is spoken in Mexico and Argentina, while it’s the same language, there are differences.
Błażej Abel 22:38
Okay. So I think it’s quite quite easy. Okay. Of course, it it should be checked by someone from this local from native native speaker. But how we are doing this? We just we just duplicate the landing page and let’s say we are doing this from Spanish Mexico. Correct.
Christian Klepp 22:58
Okay. Yep.
Błażej Abel 22:59
Okay. So let’s let’s jump to the landing page. So we we have we have the landing page in English, and it’s so easy, as you know, translate this landing page to Spanish, but keep in mind local dialect for Mexico. Correct. Okay. So we’re starting already.
Christian Klepp 23:42
Yeah,
Błażej Abel 23:42
Spanish.
Christian Klepp 23:43
Yeah,
Błażej Abel 23:44
And now it’s just you know translating. In in this should be tuned for this specific Spanish region.
Ren Agarwal 23:57
Yeah. Okay. So here’s the very interesting thing now that that we’re seeing, you know. So, Christian, you and I are in the back of our heads. We’re saying, okay, how long is this taking to kind of do this? Yeah, and because that’s a real concern for marketers, you know, what does it take to kind of execute the assets for a particular campaign?
Christian Klepp 24:20
Right.
Ren Agarwal 24:21
Now we’re doing something that could would certainly extend the amount of time to create the campaign assets. Maybe sending it to a to a colleague in a particular region, kind of getting them to kind of review it, or having them translate it first. If you don’t have a translated version, you know, I think we’re starting to see here a little bit of the power of what Landingi is offering the marketer. Blazej, while we’re waiting for this, tell us a little bit about the company. When did you found it? Just tell us a little bit of how you came to the idea.
Błażej Abel 24:56
Okay, so we we started as an interactive agency, you know, in 2005, and doing a lot of landing pages and paid campaigns for our users, we always find the problem that you know landing pages was always an issue that customers had a problem to dealing with landing pages. They always would like to use websites for paid campaigns. So Landingi was for a while the site project in our agency, and we just said, okay, even if we can’t build a new startup, maybe we can solve our own problems with landing pages. So that’s this. How gonna Landingi started. And as a regular company, we we were founded in 2013. So you know, it’s it’s almost 13 on the market. 13 years.
Ren Agarwal 25:53
Okay. All right. Okay.
Błażej Abel 25:55
We have the landing page. We have it.
Christian Klepp 25:56
Yes.
Błażej Abel 25:58
I can’t tell you how good it is, but I trust it’s good enough to to use it for for the campaign for this specific,
Ren Agarwal 26:09
Or at least good enough to send it to your colleague and say, can you you know please do this
Błażej Abel 26:14
Just make a simple because now it’s easy for example you know to to to make a simple edition you know
Christian Klepp 26:19
Yeah and edit, some changes
Błażej Abel 26:22
You don’t need to chat with Lunar to change a specific word in a specific place, wherein many solutions is the only way to to change something on what you generate.
Christian Klepp 26:35
Right. Right.
Błażej Abel 26:36
So the same case with the with the landing page that we generated, but for example, we would like to make this landing page more personalized. Let’s say personalize this landing page for potential for potential students for potential students Living in Vancouver.
Christian Klepp 27:04
Okay.
Błażej Abel 27:09
Change photos that will better fit the goal. Convince them to move to Toronto, and the Lunar will think a while about this and personalize a message. But I need replacement images from you because I can’t research. Okay, so let’s stay with this image. It’s worth to mention that you have an option to upload things here. So if you have a specific photos you would like to use to personalize the landing page…
Błażej Abel 28:01
Excellent. Blazej is there when you upload when you upload images, does it store in your company’s landingi folders, or how does that? It does. Okay.
Błażej Abel 28:12
Yes. Yes. Yes.
Ren Agarwal 28:14
That is, I think, a very nice benefit today when you’re working in some of the other tools, you’re not exactly, you know, if you’re not wanting to give access to your shared drive, then where those assets end up can be tough to share across your team. So you were speaking about infrastructure before. I think that’s a nice benefit that you are offering that cross team.
Błażej Abel 28:41
There’s two ways how you can upload the images. So just directly to this discussion, or if if there is a if you have the library that is you know full of your assets, you can just use the library or Unsplash to to use those images.
Ren Agarwal 28:59
And that library you shared across a team, yes?
Błażej Abel 29:02
Across the team, exactly. You know, all the people. And
Ren Agarwal 29:06
As this is building, is there a separate series of steps to publish live the landing pages? We’re just wondering how they become operationalized once you build them.
Błażej Abel 29:16
Okay, we’ll jump to this. So okay, let’s see what has changed here. So we have the the content that is trying to focus more on Toronto, or why you should relocate. So we have better tailored. Of course, we can change the the images.
Ren Agarwal 29:39
The images too. Yeah.
Błażej Abel 29:45
So that’s the way of how you can personalize, and it’s easy when you have a lot of personas, maybe in a different age, maybe in a different regions. You can build easy landing pages that are. Consistent with the first landing page you’ve created, but you can personalize them and use it in local campaigns.
Ren Agarwal 30:09
Let’s move now into operate. How do we operationalize landing pages that we’ve created? We want to start using them in our campaigns.
Błażej Abel 30:16
Okay, okay. So let me show this with the path of Classic Builder. Let’s say we are in the same education industry, and we are going to okay. Let’s take this landing page, English course. Okay, so just two sentences about the visual builder. So it’s more like you know Figma or Canva experience. You have all elements. You can use all elements, put them in the order, or you know decide about the size of the section, everything is editable. You have elements on on the left. You can just you know add sections, decide what kind of you know section you would like to add. There’s a predefined section, so you have we have hero, we have about, we have you know benefits. So it depends, for example, what you would like to say. But let’s say it’s something like like this. So it’s very easy. You have all things to adjust elements with, you know, border, colors, animation, and whatever you want. So it’s
Błażej Abel 31:36
Drag and drop, but also we are calling this pixel perfect. Okay, so there is no there is no rows, there is no grid. You could you could put element exactly as you as you need. So it’s a lot of marketers. Even if there’s AI, they are still like this kind of more control,
Ren Agarwal 31:40
So this is the drag and drop builder.
Ren Agarwal 31:55
more control.
Christian Klepp 31:56
Yeah.
Błażej Abel 31:57
And what I could suggest is when you are working with dozens of landing pages. It’s worth mentioning here that the elements created once in in Visual Builder is reusable to build another landing pages. So you could just build a library of elements that make it super easy to build next landing pages with the visual builder easier to duplicate.
Christian Klepp 32:23
Okay.
Błażej Abel 32:23
So visual builder is not something where is something you know less worth than AI. It’s just different way of how you create, and both cases are reasonable depends on the on what you would like to.
Christian Klepp 32:37
Okay. Okay.
Błażej Abel 32:38
Let’s go to this operational things. Okay. Let’s publish anyway, and and I will jump to dashboard. Okay, so you have you you were asking about the publishing options. We have four publishing options for for the landing pages. So you could just publish this under your domain or subdomain. You can use a WordPress plugin to install this landing page under your main domain and your WordPress installation, you could download a PHP file and put it to any folder on your server, and you can use a reverse proxy publications. You can just give us a possibility to publish under your URL, under your main domain. It’s mostly working when you have a corporate website. It’s not built on WordPress, but you still would like to keep landing pages under your main URL. So that’s the reverse process. So we have four steps. Each step, of course, have the different way of configuration, but it’s pretty flexible when it comes to how you can publish landing pages.
Ren Agarwal 33:53
And you can also use just use the landingi URL that was at the top of that publish page.
Błażej Abel 33:58
We do not recommend yes, but we do not recommend using this. We are… that’s why it is a landing page preview and so on.
Christian Klepp 34:06
Yeah,
Błażej Abel 34:07
In mind that everyone has this domain, so it’s not necessarily good to use.
Ren Agarwal 34:15
It’s not, it’s not customized for you. Okay, very good.
Błażej Abel 34:17
Yeah, there we go. So we have we have some basic basic analytics like number of visits, conversion. We we can count this. We can just check how this is working. On depends on the device.
Christian Klepp 34:30
Device.
Błażej Abel 34:31
But what is what is important? We also collect events and micro conversions. We are calling this events, micro conversions. It’s very important because It’s something that you can feed your Google Ads with the right profiles of the actions that are happening on your landing page. So more signals you send to your advertising system, the better profiles you should get from the system, so it’s something that you can just you know take a look. Yeah, that’s all events that are collected, and you can decide what should be displayed here. But also you can send and you can make the integration with Google Analytics, but directly there, and Google Ads will take the data from from there. So that’s the… you can also take a scroll depth as well as event map. So that’s the way how it’s working.
Christian Klepp 35:36
Okay. Okay. Very good. I I think we’re at the hour. We want to thank you again for coming on and for very patiently walking us through your platform. Quick question: How can people reach out to you if they want to have also a demo of Landingi and perhaps even use the platform?
Błażej Abel 36:00
Sure. So I’ll be happy to get the invites on my LinkedIn profile. I will also can share my Calendly link, so you can just schedule a demo with me or my colleagues. But Landingi have the 14 days free trial, so you can just test our platform for free on any plan. So feel free to make a test and check how Lunar is good to bring your vision to to reality.
Ren Agarwal 36:40
Great. Well, Blazej, thank you for coming on Marketing Demo Lab and spending some time with us.
Błażej Abel 36:48
Thank you.
Ren Agarwal 36:49
Okay. Bye bye.
Christian Klepp 36:50
All right. Thank you.
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