Cameron LiButti, Christian Klepp

Cameron LiButti  00:00

The last time you were at a party or a social function with your children, and someone says, “What do you do?” How fast did those that person’s eyes glaze over when you tried to explain every single thing you did? Versus just saying, like for me, I serve professional local businesses.

Christian Klepp  00:17

A company’s B2B website is so much more than just a digital shop window. When built and promoted the right way, it can help you establish credibility, generate qualified leads, and ultimately help bring in more customers. That said, many B2B companies treat their websites like a digital brochure, and this leads to leaking revenue without the marketing teams even realizing it. So, how can marketing teams turn their websites into a revenue-generating machine. Welcome to this episode of the B2B Marketers on the Mission Podcast, and I’m your host Christian Klepp. Today, I’ll be talking to Cameron LiButti, who will be answering this question. He’s the founder of Bidview Marketing, who brings a uniquely analytical approach to marketing strategy and execution. Let’s dive in. All right, I’m going to say, Mr. Cameron LiButti, welcome to the show, sir.

Cameron LiButti  01:03

Thank you, Christian.

Christian Klepp  01:04

I’m really looking forward to this conversation, Cameron. I mean, we had a great pre-interview call, and we talked about some stuff where I’m like, man, we really gotta sit down and unpack this, right?

Cameron LiButti  01:14

Yeah.

Christian Klepp  01:14

So off we go. All right. So, Cameron, you’re on a mission to help professional services business achieve measurable results, predictable growth, and stronger client retention rate. So, for this conversation, let’s focus on the following topic and unpack from there. So, how to turn your B2B website into a revenue generating machine? And you know who doesn’t want that, right? But let’s kick off the conversation with the following question. Right, so most businesses in the professional services space they probably view their website as a digital brochure, and it’s crammed with information about their services and founder bios and all this other content that may or may not be relevant to the target audience. But in your experience, what is the fundamental shift in mindset that needs to happen to stop treating a website as a cost center and start treating it as a predictable revenue generating machine?

Cameron LiButti  02:11

Who is your ICP (Ideal Customer Profile), which can sometimes come from working with a marketing agency. Sometimes it comes working with a business consultant, I find that when somebody’s asking that question, like we have this digital brochure, I don’t think it’s doing anything for us. More times than not, either they’re chasing the wrong marketing or sales strategy, or they haven’t well they haven’t well defined their ICP yet. So the the best, well, the worst and best example of that are small law firms. Who, when you ask them who do they serve, it’s all types of law, and I think the the correct answer to that in a law firm situation is you have law firms that specialize in injury law that only do rideshare accidents, right? And to a small law firm, they think that’s crazy. Like, how could they? Like, oh, it’s so nice that they have this niche. It’s like, well, they that didn’t just happen. That was very more times than not. That was very intentional. And so, this is the the question that needs to be asked for all businesses: is who do you serve? And then, from that side, I’m really transparent. This catches a lot of people off guard. Sometimes digital marketing and website is not your best situation, and digital brochure is the right answer. So, a couple businesses that jump to mind are like financial advisors. If you if you go on to the internet and you look for lead gen websites that are in the financial advisor niche, Edwards Jones in the United States pretty much dominates. And if you ask why that is, they have no minimums, and so they’ll take the the kid out of college with you know 10, 15, $20,000 because they’re playing the long game. But I’m in Chicago. There’s plenty. I talked to a financial. I had lunch with a financial advisor last month. His minimum was $2 million. Now this man, he knew who he was. He knew who his business was, and I asked him, you know, how do you generate leads for a minimum of $2 million He was doing mailers for a steak dinner at a very expensive Chicago restaurant. He had no desire to turn that website into a revenue generating source. And so, back to my original point: Who do you serve? So, you know, dentists, lawyers, doctors-they they have an industry or a niche online that people are looking for them, and so identify who that is, and then build from there. So that’s where I always start, and more times than not, I tell people like, you know, hey, this isn’t this isn’t going to be a revenue generator, but for the ones that it are, when it hits. Does it feel good?

Christian Klepp  05:02

Yeah, I bet, I bet. Do do you feel like, in your experience, like a lot of these like smaller companies, like professional services companies, do you feel that the reason why they don’t nish down is like almost like FOMO (Fear Of Missing Out)? It’s like if they they’re worried that like okay, but if I only zero in on one particular vertical, one particular persona, then I’m going to miss the opportunity in that other vertical.

Cameron LiButti  05:26

100% and the so the answer that is yes. But then the follow question to somebody who says that is the last time you were at a party or a social function with your children, and someone says, “What do you do? How fast did those that person’s eyes glaze glaze over when you tried to explain every single thing you did, versus just saying, like for me, I serve professional local businesses, right? I don’t like we do SEO (Search Engine Optimization) nationally for nine figure brands, but I don’t advertise that. That’s like an invite only thing that you need to know that I do, and you’re only going to get to me through my partners. But if you go to our website or you look at any of our marketing and branding, we are very clear on who we serve. And even to some friends of mine, they think we should niche down even further. And I don’t, you know, disagree necessarily. I just have found good partners in the legal, the medical, and the engineering space that have made that possible. So think about that next time you’re next time you’re at a friend’s baseball or your child’s baseball game or a sporting event or at a social situation. Someone goes, “What you do? What do you do? And you start rambling on, and their eyes just go like, “If you can’t tell them in under 10 seconds what you do, not not a good position for your business to be in.

Christian Klepp  06:44

Yeah, absolutely, absolutely. I, I tend to, I, I tend to agree. I try to keep it short, and because I keep it short, they tend to dig a little more. Not because they don’t understand; they want to know more.

Cameron LiButti  06:55

Right. Yes,

Christian Klepp  06:57

that’s the point, right? But I, I think, yeah, to your point, back in the day when I didn’t, I didn’t have my elevator pitched on. Yeah, people would, you know, their eyes would glaze over and they say, “Oh, sorry, I got to go get another drink. Right, like,

Cameron LiButti  07:09

And they never came back. I don’t know what that guy does, but not for me.

Christian Klepp  07:15

Yeah, not for me. Exactly, exactly. Let’s move on to the next question. So let’s focus on loss. So, in your experience, what are some of the most common ways that websites are silently killing deals or leaking revenue, as people like to call it, without even you know without the marketing team even realizing it?

Cameron LiButti  07:31

The brochure aspect of the website. So, once you’ve decided that this is a lead generation source, your singular focus of a website should be generating that lead. People think that they need to use their website to educate all of their existing clients, and trying to think if we have any clients. I don’t think we have any clients that get more than 7% returning visitors. Meaning, once somebody is working with you, they’re going through email to get to you. They’re calling you. They’re not going back to your website. So putting up this is really common in the medical space specifically. They want to always put up their unique hours, and they’re you know they’re they’re doing nonprofit work. They’re they’re doing all of these things, and they want it all above the fold. I can speak a lot to medical. We work with a lot of medical practices. They want people want two things in a medical situation. They want to know who the provider is, and they want to talk to that provider as fast as possible. And that’s hard for a medical provider to hear because if you ask them about their day, they answer the same question 10 times, and they think, “Well, I want to just put the answer to that on my website. But when somebody’s having a medical situation, they want to, they want, they believe they’re in a unique situation, and they need to talk to you. So they need to believe that you’re the person to fix that, and they need to figure out how to fast to get to you. So I just we see this. We get we get asked all the time. Can you put this Instagram video up that I talked about this? Or hey, I went on this trip. Or hey, we’re doing this nonprofit work. Or hey, I love all of that. There’s a place for it. I think social media is a good spot for it. I think if you have a newsletter, it’s a good spot for it. But above the fold on your website is not the place to distract people.

Christian Klepp  09:24

Yeah. No. Absolutely. Absolutely. It’s and again, I think a lot of it is also coming from that inside out point of view, right? Like they’re not they’re not putting on the lens of you know the customer and like if I’m going to the this medical provider’s website, what would I be looking for? And then they get so caught up in the internal. I call it the internal high fives. Like, hey, you know, we’ve we’ve done this charity work, or we’ve we’ve you know we’ve released this report. I think you know I’m working with a client right now that does that. Right, we’re we’re releasing this report, and it kind of feels internally that at least it’s more important to people internally than it is to the market at large, right?

Cameron LiButti  10:04

Yeah, they they think like if you ask a client what their patient or customer journey is, they think about it from the first time that they walk through the door. Like the journey started here, and and what I’m always trying to do is educate that. No, it starts some in some cases before they even know they have a problem. You know, you can find this is not typical of the industries I serve, but if you’re in a startup situation where you have a product that people don’t are unaware of, you have to educate then sell. So some of the some of the businesses we work with are you know people don’t know about these. My sister always comes to mind in this situation. She does. She’s a medical professional that owns a women’s health fitness studio. People don’t know there are options around health prior to having a health incident, so she has to educate before they even think about like, oh wow, there are yoga classes and breathing classes that can help with fertility and all these things, and so she has to go prior to them even knowing that. The best practice is what a medical practitioner would say, or the patient journey, or the customer journey starts way before they come through the door, and your website needs to account for that. Your marketing practices need to account for that, and think about it. Think about it. You know, months, weeks, years before they ever need you.

Christian Klepp  11:36

Exactly. Exactly. All right. So, I mean, a revenue-generating website shouldn’t just attract anyone, right? So, in fact, you should qualify the right prospect and disqualify the wrong ones. I think we can agree on that. But like, how do you? I suppose how do you craft the B2B messaging that it speaks directly to the key challenges of those high value clients?

Cameron LiButti  12:00

So the answer to this is it depends on who you are. So we have a… we actually today have a customer kick off call, brand new medical practice. He’s been a practitioner for many years, but he has never owned a business, so he has no patients. So my answer to him is not that you serve everybody, but that you’re willing to talk to everybody, and there’s a difference. There is indeed a difference. I want to make that very clear. That doesn’t mean you don’t know who you serve. It means that you have the time to speak with more people now. Yeah, and so when what I mean by that is is how much friction are you putting in to your copy, your online scheduling, your online contact form? Friction means you are making them jump through hoops to qualify them that they’re the right person to be coming into your business. If you are new or young and you have time in your day, it will benefit you to talk to more people. When you become so busy that you don’t know where the next 10 minutes are, you know, going, then it’s time to really up the friction. And so, you want to put in qualifiers. We only we are a medical practice. We only take be very clear. We only take these insurances, or we are private pay, or you know, if you don’t if you don’t return our phone call in the next, I’m being, I’m exaggerating a little bit, but if you don’t return our call in the next hour, we are taking your appointment off of our stuff.

Christian Klepp  13:34

Right.

Cameron LiButti  13:35

I’m being a little aggressive here, but the point I’m trying to make is you ramp up friction once you get busy to make sure that nobody is wasting your time. Everybody who calls you passes through the door meets your high standards of of a good of a good customer. There’s a famous book they call it your pumpkin. Like who’s your pumpkin? Who are you trying to serve? And the whole book is about your ideal customer profile, but making sure that. So we’re actually going through this right now with a copywriter for one of our brands. She doesn’t want everybody. She’s a doctor. She loves seeing musicians. That’s not this industry’s typical patient. They love musicians. They’re in a city that is lots, and it works. They have enough to support a very successful business, but their brand is going to be very oriented to musicians. When you show up, they’re going to like yes, they’re a doctor, but they’re going to look at the brand and go, “I don’t know if this brand’s for me. Is it for me? I recently saw a home built. We didn’t do this one. I was actually our copywriter that we worked with was doing this, and she showed us a home builder, and there was a video of the home builders drinking beers with the the house they just built. Now maybe to you or somebody listening, it’s like that sounds. I want to work with that home builder. But for some people, if they saw like you know you drinking beers with your home builder. After a successful build, like that, might not match up with like who you are, right? They are being very selective on who they identify with, just through their brand, and so these are ways you can add in friction in some cases branding, and others to self-select the people you want to work with, right? And I’ll use me as an example. The reason I work with professionals is because I was an engineer. It’s very natural for me to talk to those professionals. I don’t do well with, you know, the the plumber who’s answering his phone in between appointments. Like that’s just we have friction there. Like I like you, I need someone answering the phone. I need somebody to be looking at data. I align really well with doctors, lawyers, and engineers, and that my personality has driven my business to fit into into self selecting for those those clients.

Christian Klepp  15:55

Fantastic, fantastic. I’m gonna have to ask you a serious question here, though, camera like that medical clinic that deals with musicians would it be a deal breaker if they didn’t play that musicians music in the clinic when they came in?

Cameron LiButti  16:10

No, I’m really close with that. We are really her and I have become very good friends. She will. She loves all the music, but that will be. I’m sure she’d have their record spinning if they came in.

Christian Klepp  16:22

Probably, probably it’s a it’s a it’s a delicate balance, right?

Cameron LiButti  16:27

Yeah.

Christian Klepp  16:28

All right. Um, in our previous conversation, you talked about something with like whopping statistics. I think you mentioned that you had this case study where a website rebuilt generated. Let me see if I can get this right, 3,000% more appointments for your client in just 30 days before I have to emphasize this before any marketing spend.

Cameron LiButti  16:51

Yeah.

Christian Klepp  16:51

So walk us through what you did there.

Cameron LiButti  16:54

That’s happened actually to us twice now. Wow. Since we last

Christian Klepp  16:58

talked.

Christian Klepp  16:59

Yes. So we have that has happened to us twice, and I want to make something really clear. These these both medical practices, they both were very well known already. They did all of the footwork, right? They they had been in the industry for years. They had lots of patient referrals. What was happening was that these patients were showing up. These referrals were showing up to their website, and they didn’t understand how to contact the business. I wish we were magic. It’s it it’s not magic. It’s they already did the work. We just had to show that they were to be trusted. So in one case, both cases, thinking back to those websites, honestly, they looked like I built them my freshman year of high school, like in flash. Like that’s old. That’s all like old. It was like pictures pasted. It was these are we were we were very successful co practices. I’ll take your word for it.

Christian Klepp  17:57

Yeah,

Cameron LiButti  17:58

Websites that looked like that. Like I mean, it really looked like a high school kid put it together, and it wasn’t obvious. Like I had to spend time to figure out how to contact the business on these websites. They weren’t mobile optimized. That might be the most egregious offense. You just couldn’t contact the business, so people were bouncing off if they didn’t understand use. They both served older patient populations who probably didn’t understand how to use Google Business Profiles, and so people were getting there. And they were getting on both of these practices were getting zero. They said a good month they get three. The following month of the new site going live, both websites had the one website had over 40 contacts, and the other one had over 30. These were like real patient. This wasn’t spam. Like it wasn’t. I think if you counted the spam, it would have been how the truth 100 like legitimate leads of people who wanted to come in the office for both. One was over 31, was over 40. Ah, the value of each one of those conversions is over $5,000 So, yeah, just like wrap your head around that for a second. Like that, just like that’s how much money was just on the table that was already showing up to the website that they were just like, I don’t, I don’t know, and they’re leaving.

Christian Klepp  19:22

So hang on, they got they they went from three leads in a in a good month to having 30 or 40.

Cameron LiButti  19:31

Yeah,

Christian Klepp  19:31

Wow.

Cameron LiButti  19:32

So they both were. I don’t, I don’t know exactly what the revenue numbers were, but they were, they were like solidly mid six figures, which is not for this industry, is probably like a typical single provider type practice. Both of those brands are well into seven figures now.

Christian Klepp  19:51

Wow, that’s incredible! That’s incredible, and it sounds like it sounded like a major tweak, at least in terms of the website. And if if we can if we can go into that a little bit because I think that’s that would be very interesting to know, right? And again, let’s preface this with okay, these are these are both medical practices, right?

Cameron LiButti  20:10

Yeah.

Christian Klepp  20:10

So okay, so do you think it was more like the the client success? Because you did say that they did a lot of the groundwork already, but but in terms of the website, was it more about adding new persuasion elements, like more social proof, better copy. Was it about removing friction? Like maybe the previous version of the website was, you know, the navigation was confusing, the forms were too long. What was it? Was it a bit of everything that I’ve just mentioned? I mean, how do professional services firms strike a balance, right?

Cameron LiButti  20:43

Well, so we’ll use the one specific. The other one was went from just a really poor user experience to just a really clean medical site that hit on all the things you just mentioned. But the other one, we can talk about the other one. Sure. I think this is a fantastic branding case that people overlook. So it’s a woman younger for a practice owner or a younger business owner in an industry that is it is female dominated, but oftentimes the messaging is that you shouldn’t be female in this thing. Like people trust male doctors more, and I don’t believe as a marketing person I disagree with that. I think you should be who you are, and I think there’s identifying with you is is going to drive more success than trying to be something that you’re not. Right? She, we never even had this conversation with her. She just she just was very much this is who I am, and I want my brand to match this. And the first, I remember that I remember most of our kickoff calls. That one specifically, she was in her office, and she similarly to me, she had like her background, and she just goes, “You see what’s behind me? And she had very good personal style and design eye. She said, “I want my brand feel like what’s behind, and that’s all she had to say to our designer. And our designer was like understood, and she came out with this pink and turquoise female brand that a lot of our other clients have seen and gone. I don’t like it. Well, guess what? Her patients like it. She likes it, and if you look at her revenue numbers, they agree with her brand. And so, yes, we fix all of the things-the mobile and the scheduling. But her brand is tight. Everything about her brand is tight. You know who she is. You know her her email newsletter aligns with that brand. She aligns with that brand. Her staff aligns with that brand, and it’s just they all are just comfortable with it. They’re not trying to be the blue and white medical practice. They are, they are pink and green and female, and that doesn’t mean they provide. They, I mean, they provide. She’s incredible. I mean, she just where she’s located. She is the doctor you go to see. She’s in a very wealthy suburb of a large major American city, and she is younger on the younger end. And that brand is who she is. And I think that has a lot to do with her success. And I try to show that to people, and often, oftentimes they push back like, “I don’t want them. I mean, I’m not telling you that you need their brand. I’m telling you that it’s okay to be you, and we can make that marketing message around it. And you know, we work with lawyers, and they’re always like, “I got to be a lawyer. You know, well, sure, but I have a friend who’s a law firm here. She, if you talk to her, she specializes in divorces, representing the the female side of the divorce cases, like she has all female lawyers. She’s like, it was honestly, it was an accident. I didn’t intend to hire only female lawyers. It just happened that way. Yeah. And now all of our referrals are from the past women who have gotten divorced, and they’re just referring us, and that’s how we’ve grown, and that’s who we are, and that’s how we identify. I think that’s great when you know who you are.

Christian Klepp  24:07

Yeah, absolutely, absolutely. But you know, to your point, and I think that’s a great case study. I mean, both from the esthetic, because I’m trying to like envision it here mentally,  and just from the performance perspective. But I do find, and I’d like to get your take on this. More often than not, in professional services, especially B2B they’re a little bit risk averse. They’re like, ah, you know, I want to be Cameron, I want to be creative, and then you show them something, and they’re like, ah, you know what? That’s a little too creative, right? That’s a little too wild, and then they default to like playing it safe. And why do you think that is?

Cameron LiButti  24:41

Usually, they’re not far enough along in their career to be really confident yet in who they are. So we have a completely different situation. Very successful doctor, who is-it’s been a really fun and hard situation for my team to navigate because. She wants to kind of upend what the industry knows about her, not her, but the industry as a whole. And so she came to us and she just told us like, I I want something completely like out of life. And I honestly, this is really like I was like told her. I said, Lori, I don’t know even how to like price this. Like where I don’t even know where to start. I said, “I’ll give you an hourly price because I don’t really know where you’re going, and I don’t think anybody knows where you’re going.

Christian Klepp  25:34

Okay, okay, fair enough.

Cameron LiButti  25:36

And so we sat down with her. I know we’re iterations of like, who are you? What are we trying to solve for? And how are we trying to frame this? And interviews-we interviewed her and interviewed her and interviewed her and just heard her talk and heard her talk and heard her talk and we just extracted that out of her over and over and over. And her brand at the end-I mean, my designer doesn’t like it, but there’s movement and there’s stories and there’s-it feels like a not not like a novel in like the length, but a novel in that like hero’s journey. Like you show up and she presents you with this problem and how industry doesn’t solve it properly now, and like she really takes you on like this journey. And what has supported her is that if you talk to any of her patients, she she happens to also live right. So I’ve been in her office. A lot of our clients are national, and I recommended her to a friend, and he bugged me for months. He said, “Cameron, I want to record a testimonial video for her. I have met so many of these types of doctors, and she is one of one. And so when you have patient testimonials like that, when you are, when you believe who you are that much, and you make that much of a difference in people’s lives, people will. I mean, he’s he’s banging on her marketing door to record a testimonial.

Christian Klepp  26:53

Wow,

Cameron LiButti  26:54

Let’s go. And so we went in, we sat for an hour, and I just we just he and I just had a conversation. We are not a videography company, but I when someone wants to leave a testimonial like that, I will I will figure out how to do a videography.

Christian Klepp  27:08

Absolutely,

Cameron LiButti  27:09

And yeah, we sat with him and he just told us the whole story, and then we had an editor chop it up. And so, point being, when when when you know who you are that well, it’s okay to take risks because your your test like the testimonials. I you know I hope we all strive to be as awesome as Lori, right? Those type of that type of passion and dedication to getting results. I mean that’s how I want my clients to talk about me. But that’s what allows you to be more creative to think outside the box when you when you do hear your patients or your customers, we have a tax attorney who he is getting he does he’s like again I wouldn’t say he’s one of one but he he has this very unique specialty in knowing how to deal with a lot of the tariff stuff that happened and so we were able to promote that and historically he was only getting called from the state he was in. Now he’s getting phone calls from the West Coast, where a lot of these ships are coming in, where these businesses are located. Like, hey, heard you know something about this tax?

Christian Klepp  28:13

Yeah,

Cameron LiButti  28:13

And they’re and they’re raving about him. And now they’re passing his name around. He’s like, I’ve never had clients from California. This is incredible.

Christian Klepp  28:20

Yeah.

Cameron LiButti  28:20

So we were able to promote him in a unique way because he had this specialty and he had those patient testing or patient customer testing.

Christian Klepp  28:28

Yeah, amplifying that expertise, as it were, right?

Cameron LiButti  28:31

Yeah.

Christian Klepp  28:32

Fantastic, fantastic. So, and you’ve probably come across this question before, but like, if a professional services firm realizes its website is currently a leaky bucket. What what should their priority list look like at least for the first like 90 days of a turnaround to to ensure they see a tangible increase in ROI (Return on Investment)?

Cameron LiButti  28:55

Who? How much money do you have to spend?

Christian Klepp  28:59

Right,

Cameron LiButti  29:00

Right. Like it’s a it’s that’s the question. You know who’s on staff that can fix it, who there has the expertise. But if you’re doing it, if you’re trying to do it in house, I always tell people just go Google. You know, get on Google, search your services, search your industry, poke around at your competitors. How are they doing it. If you get on your website on mobile, I said this. I was on an AI podcast. It was completely on. We weren’t even talking about marketing and branding. But she asked about looking at websites. I said, “Get on mobile. Like, what? How are you perceived on your phone? Nobody thinks to do. Like, nobody who runs a business looks on their phone at their business. They are at their desk, looking at their website on their desk. Look at the phone. Most industries are at least seeing 60% of their traffic come through mobile. There, I can think of a few situations where it’s lawyers selling the lawyers tends to be more desktop. But you know, there’s a few unique. Engineering that engineering, few unique niches, but for the most part, check out your mobile experience. Can you click? Does the forms pop up when you try to write on mobile? So doing some simple things like that, and then checking out what your competitors are doing. If you say you don’t have a competitor, which I’ve heard, which maybe fair, fair you don’t have a one-to-one competitor in exactly who you are, but you do have competitors competing for that service keyword or that business keyword. Search that; that might be your competitor from a digital standpoint. So I hear that all the time. I’m like, these are your competitors. No, they’re not. They don’t do what I do. Well, okay, they might not be a private practice. They might not be a tax attorney, but they are going after those keywords, those search terms, and so they are digitally a competitor. So it matters how they’re attacking the situation. So look at that, and so that’s where I would start, kind of week one, and then determine what you’re willing to do to fix it. So if you know this is again, and who’s listening to this, but if like all I can do is $500 like you probably need to jump on Fiverr and you know band aid something together. Oh no, we’re really we’re you know we’re a 789, figure, you’re a nine figure brand. Those conversations I’ve been in a lot of those calls. That’s a very unique conversation. There’s a lot of stakeholders in those calls. The the seven and eight figure brands are usually working with one or two teams of people to to solve those problems. There’s usually not a lot of technology pieces moving around. Right, those nine figure brands usually there’s some back-end technology piece that has to be considered. Sure, but at the you know the seven to eight-figure size, you’re you’re solving it with money, right? Like you’re bringing in expertise. They should be auditing your competitors. They should be laying out a roadmap. They should be thinking strategically. And I know a lot of different people start in different places. It might be the copywriter. It might be the engineer. I, you know, the marketing team. Yeah. Sometimes it’s you know we do paid ads. We start with the paid ads team, and you know we should think about it all, right? It should all work together, and there should be a very clear roadmap.

Christian Klepp  32:20

Absolutely.

Christian Klepp  32:23

Yeah, absolutely. But at the fundamental level, it’s basically those things that you said, like who has the expertise, get on Google, do some competitor research,

Cameron LiButti  32:31

Yeah,

Christian Klepp  32:32

See what it looks like on your phone. No, it’s interesting you mentioned that because I had a discussion with a with a client about that like two weeks ago. That you know, they were talking about desktop, desktop, desktop. I’m like, yeah, but look, if somebody’s going to an event where your boss is speaking, and they’re scanning a QR code, chances are they’re they’re viewing your website on their phone, right?

Cameron LiButti  32:52

Yeah. So how fast does it load, right?

Christian Klepp  32:55

Yeah. Is it responsive? Right.

Cameron LiButti  32:57

Responsive, and if it’s not popping up quickly, you are not. You’re not winning that league at all.

Christian Klepp  33:03

That’s right. That’s right. Cameron, thank you so much for coming on the show today, and you know for sharing your expertise and experience with the audience. Please, a quick introduction yourself and how people out there can get in touch with you.

Cameron LiButti  33:15

Cameron LiButti. I am the founder of BidView Marketing. We, as I’ve mentioned a few times here, we’ve we’ve we do we specialize in mostly professional services: doctors, lawyers, engineers. If you want to just talk to me one on one, I’m pretty easy to get a hold of on LinkedIn. Or if you would like to talk to me in a more formal setting in a meeting, if you go to our website bigmarketing.com, all of those actually do get to me and our account manager Erica, and she will set up a time for us to chat. Easiest way to talk.

Christian Klepp  33:46

Fantastic, fantastic. So we’ll be sure to put all those like links in the show notes once the episode comes out. So, Cameron, once again, thanks so much for your time. Take care, stay safe, and talk to you soon.

Cameron LiButti  33:57

Thanks, Christian.

Christian Klepp  33:57

All right, bye for now.