On January 14, our founders Margaret Kan and Christian Klepp organized their first webinar for the year around a topic that affects all of us: getting meetings with the right people. Our guest speaker and presenter was Stu Heinecke, who is a twice-nominated marketing hall of famer, a Wall Street Journal cartoonist and the author of the books How to Get a Meeting with Anyone and Get the Meeting.
Stu has built up an incredible career and reputation with an approach called Contact Marketing, in which he teaches professionals how to book meetings with their target prospects and ideal buyers in a way that is creative, memorable and generates results.
Here are some key takeaways from that webinar:
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How to Get a Meeting with Anyone