We had the opportunity to partner with Natasha Fang from the Tolmao Group to deliver a presentation around the topic “B2B Content Marketing in Times of the New Normal”. We were thrilled to have participants from Asia, Europe and North America join the webinar, and had a very engaging Q&A session.
Some key takeaways:
- There has been an increase in demand for B2B content since the start of the pandemic
- The forms of content and use of media channels have evolved, and podcasting has become an important source of B2B content with good potential
- Make the relevant adjustments to your target personas and customer journey maps, as these have undoubtedly changed since the beginning of the year
- Content calendars are the best way to plan out engaging content that will convert
- Developing visual/video content while adding value to your viewers can boost your content marketing performance
- Authenticity and consistency can help to build strong brands
- With ever-growing multiple channels, it is crucial to select the right distribution channels for your content marketing strategy
- Working with thought leaders can help you to maximize your content marketing efforts
