Last December, Our Co-Founder and Director of Client Engagement Christian Klepp was featured on the Mitch Gray Show, where he talked about the difference between B2B and B2C, the importance of building a strong brand, some misconceptions that people have about branding, and what B2B businesses as well as organizations need to do in order to rise above the “noise” in the market. He also provided some crucial insights into developing a brand that goes far beyond logos and slogans.