Interview on Let’s Get SaaSy
During the “Let’s Get Saasy” podcast interview, Christian Klepp shared with us his work with B2B branding, a collection of perceptions that go way beyond the visual aesthetics of our brand.
In order to find your competitive advantage, B2B brands need to be more authentic, have a human touch, a high degree of relatability, and display professionalism across every touch point with their customers.
Take a step back to see what you have accomplished and ask the right questions:
To find your brand position in the B2B world, you have to answer the following questions:
0:00 Let’s Get SaaSy Intro
0:42 Challenges of starting a B2B focused project
4:04 About B2B Marketers on a Mission
6:35 Podcast wave in the B2B World
10:02 Christian’s podcast tips
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