During the “Let’s Get Saasy” podcast interview, Christian Klepp shared with us his work with B2B branding, a collection of perceptions that go way beyond the visual aesthetics of our brand.

In order to find your competitive advantage, B2B brands need to be more authentic, have a human touch, a high degree of relatability, and display professionalism across every touch point with their customers.

Take a step back to see what you have accomplished and ask the right questions:

• What are you currently doing that’s working?
• What are some areas that require improvement?
• What are some potential opportunities or strengths within your organization that you haven’t tapped into yet?

To find your brand position in the B2B world, you have to answer the following questions:

• Who is your target audience?
• Who do you want to reach out to and influence?
• What do you stand for as a company?
• What do you believe in?
• What are your values?
• How are you positioned in the market?
• How do you want to be perceived?
• What are your long-term goals and visions?

Chapters: 

0:00 Let’s Get SaaSy Intro

0:42 Challenges of starting a B2B focused project

4:04 About B2B Marketers on a Mission 

6:35 Podcast wave in the B2B World

10:02 Christian’s podcast tips

Link to the interview.