22. Strategic Role of Fintech in the Ever-evolving Finance Industry | Victor Salinas García

Slide Ep. 22: Interview w/ Victor Salinas García

The Strategic Role of Fintech in the Ever-evolving Finance Industry

EP22-Victor Salinas Garcia

In this week’s episode, we explore the intriguing world of fintech with Victor Salinas García (CEO, Aiontech). In this interview, Victor explains why it’s important for companies in fintech to forge strong partnerships with financial institutions, how the pandemic has helped to accelerate the development of the financial sector, how the management and analysis of data will be the key to the future, as well as the advantages and “myths” surrounding blockchain.

Topics discussed in this episode:

  • Victor shares his view on how Canada’s financial sector is adapting to current market dynamics. [10:41 / 14:33]
  • How FinTech companies like SmartConcil work together with financial institutions. [15:39 / 18:15]
  • The key priorities that B2B companies should consider when using digital financial platforms. [24:50]
  • To truly harness the power of Blockchain and AI, we need to have systems and processes in place as well as human interactions to be ready. [34:40 / 38:42]

Companies & links mentioned in this episode:

Transcript

SPEAKERS

Christian Klepp, Victor Salinas García

Christian Klepp  00:08

Hi, and welcome to the B2B Marketers on a Mission podcast. I’m your host, Christian Klepp, and one of the founders of EINBLICK Consulting. Our goal is to share inspirational stories, tips and insights from b2b marketers, digital entrepreneurs, and industry experts that will help you to think differently, succeed and scale your business.

Ladies and gentlemen, welcome to this episode of the B2B Marketers on a Mission podcast. I’m your host, Christian Klepp. And today, I’m excited to welcome a guest into the show who I met at an in-person event last year at the Toronto Region Board of Trade (TRBOT). He’s a successful entrepreneur. And we’ve had many interesting conversations about his entrepreneurial journey across different markets. So Victor Salinas, buenas tardes y bienvenido! Welcome to the show.

Victor Salinas García  00:54

Thank you, Christian. Thank you for having me today.

Christian Klepp  00:57

All right, Victor, it’s so great to connect again with you. And you know, let’s get this conversation started. So, you know, give us a little bit of a background about yourself, and you know, what you do?

Victor Salinas García  01:08

Yeah, sure. Well, well, my name is Victor Salinas. I’ve been working in the financial industry for the last 20 years. So my background is system engineer. And I decided to start my company 10 years ago, I just after I studied one year in Toronto, English in Toronto. And when I came back to my country, just I don’t know, I decided to change the way I was defining how to work in the IT company. So I decided to create my own company.

Christian Klepp  01:40

Okay, well, that’s, that’s great. And, you know, thanks so much for sharing that with us. And so Victor wanted to talk to us a bit about the recent project, you know, that you’ve been involved in, that you’re very excited about?

Victor Salinas García  01:53

Well, I have to say that SmartConcil is the project that has taken like 100% of my time, right now. It’s you know, after all, this COVID crisis, we realized that companies are trying to, to improve their internal financial process. And I think we have this momentum with the SmartConcil. And now we are focused in you know, improve the marketing strategy. And also, we are working in the sales strategy. So we are very excited about this product.

Christian Klepp  02:24

Hmm, okay. No, that’s, that’s really interesting. And we’ll definitely go back to the topic about SmartConcil in a second. But, um, you know, onto the next question, which is something you talked about a little bit already in the past couple of minutes: What is it that motivated you to enter the world of entrepreneurship, you know, like to get you to start your own business? And also, most importantly, how did you manage to identify this unmet need or gap in the market that inspired you to start Aiontech, which is your company, and then developed a platform like SmartConcil?

Victor Salinas García  02:59

Well, I started the company by accident. Yes. After I went back to my country. 10 years ago, when I went back to Mexico, I was trying to get a job with a different perspective, right. After spending one year in Canada, I really love the way that people were, like, interacting, and the way that they were, like, creating good things. So I was trying to replicate that in Mexico, but it was kind of difficult for me to get a job. So that’s why I’d say by accident, because I didn’t plan in that way. So I didn’t like was like dreaming to create a company. So I just need to get, you know, revenue, I need to get the money to survive. So because I couldn’t find a job. In the first six months, I decided probably the best, the best way to start having something is creating my own company. And you know, creating different things/ways to do this stuff. I already have experience working in the financial industry. Yeah, so I talked with a couple of previous clients, and it sound like I’m having conversation and see if we can create new stuff for them. So, this is basically how I started my company.

My wife was my first investor, I will say that she was basically paying the bills in the first two years until we got our first customer of course. And well you know, we started a company as a software factory company. And based on that experience, we learned a lot of internal process in the financial institutions and based on that we started creating our own product. So SmartConcil was a platform, which is one of our first customers required us to build in order to help them to, you know, to get a better understanding about the cash flow and how the money is moving in the financial institutions. We decided to create this product, and then we start selling to other companies. And we realized that this process is not just for financial institutions, but also any kind of company.

Christian Klepp  05:11

Hum. No, that’s a that’s a great. That’s a great story about how you started your own business. And how long have you been running your company now, Victor?

Victor Salinas García  05:21

I started a company in 2009. So, it’s been like more than 10 years.

Christian Klepp  05:29

That’s quite impressive. And you started out in Mexico, but you, from what I understood, you started Mexico, and you also branched out to other countries in Latin America, right?

Victor Salinas García  05:39

Yes, I started a company in Mexico. And I think 3 years ago, in 2017, I started thinking about how we can grow our business in new markets. And of course, because my previous experience, I thought that Canada would be a good place for us to grow the company. So, but I didn’t know how to do that. So I just basically came here, I would register some blockchain and FinTech events. And well, I was like, you know, knowing people that basically helped me to understand the ecosystem, we were part of an incubator program called Latin Startups and then I decided to incorporate a company here in Canada. We applied for different accelerator programs here. Right now, we are part of the accelerator center / program in Waterloo. And also we are part of the MaRS venture services in Toronto. So yeah, we decided to incorporate a company here, try to, you know, to grow the market. And at the end of last year, beginning of this one, we decided probably will be a good idea, trying to get some traction in South America. So we started having operations in Colombia. And I think it was a very good decision, because right now we are having good traction there. So right now we are having the company have presence in 3 different countries, Mexico, Colombia, and Canada. And with that, we want to cover the whole continent.

Christian Klepp  07:17

Wow. Yeah, that’s a that’s an amazing story! It looks like you’re on the right path. And it’s also quite amazing that you’ve experienced this kind of growth during this period, which is not always a given. Right. I mean, you also hear about, like, you know, things going the other in the other direction, especially during these times?

Victor Salinas García  07:37

Yes, it’s not easy to be honest. Right? I think one of the challenges as an entrepreneur is that you have to find a way to grow, right? Not, not all of these company has the good experience getting investment in the beginning. You know, not all of us can access to this kind of investment. So we need to find a way at the end of the day, as a CEO or entrepreneur, you need to be, you know, resilient and persistent, right. Even I know, at the beginning of this crisis, I thought that it will be really hard for us not to grow, but at least survive during the whole pandemic, right. Hopefully, I think like 3 months ago, we started realizing that the customers, they’re not closing their companies, but they are looking for different ways to improve because they are accelerating the process to improve their operation. So and that involves a huge amount of technology in order to do that, right. So I think that’s… the good thing for us, the company like us, we are in the financial space in the company. So we are good aggregators to their innovation in this company. So this is I think that’s why right now we start getting some traction, we are  having a good momentum. And yes, I’m very happy. I’m very happy. I know that there’s a lot of work to do. And that’s the reason because we are looking for investment right now. But I think we are doing the thing that we’re supposed to do in order to grow.

Christian Klepp  09:31

Mm hmm. No, that’s absolutely incredible Victor and I think you’re also you know, your company is uniquely positioned also to address these changing dynamics in the market. And you know, part of it is also because of technology. And the other part is because of the way that you’re positioned for the financial sector. Which brings me to my next question. And this is more from a top level perspective. So in January of this year, when people were still doing in person events, I went to one such event in Toronto, and it was hosted by the Paytechs Association of Canada. So there was a panel of industry experts there from, you know, from the finance sector. And the discussion focused on the need for the Canadian financial sector to reform in order to stay competitive. So now, you know, from your experience, you know, being here in Canada, what do you think, is required for the financial sector in Canada to change? And why do you think Canada’s financial sector has been so slow to adapt to current market dynamics?

Victor Salinas García  10:41

Well, I think the big difference that I found between let’s say, Mexico and Canada, as the countries is that: Here in Canada, they’re like, kind of I’d say a monopoly between the Big 5 Banks, so everything happens between all these five banks. And also I was impressed when I learned how to pay here using Interac, for example, right? the platform. So this is something that we don’t have in Mexico. It is not that easy to make a payment, but at the same at the same time, because the market is very closed here and it is basically five big players controlling the whole market, it’s kind of difficult, for example, to to add more value for the customer, right? If you want to, you know, create new ways to receive payment transactions. It’s kind of difficult, if you’re not following the regulations and their regulations here in Canada, they’re very strict. And I think it’s not, it’s not a bad thing. But it has to be open for this new FinTech ecosystem, right? Because if not, if you are a FinTech company, you need to have a deal on agreement with a financial institution here in order to offer these services. So instead of making easier or cheaper, it’s gonna be expensive because there’s another layer in the process to connect, you know, the dots, right?

For example, what happens in Latin America is most of the most of the customer they don’t have a bank account, you know, 60% of people that have a bank accounts. So there is a lot of cash moving in the market. So you know, FinTech companies there are trying to bring all these users into the into the financial network, right? Because they are not using any type of credit or debit card. In Canada, the story is different because I think more than 90% of customer they’re paying with debit/credit, right. But I think, get into the Canadian market as a FinTech company, there’s a lot of challenges in the regulation perspective. So I think there is, you know, talking about blockchain, talking about AI technology in the financial sector, because you know, AI is too, you can apply to many different industries. But talking about FinTech in the financial sector, I think the regulation has to change in order to open the market to different players. Now, for example, in the UK, we’re talking about open banking system right? Like FinTech, small technology companies, they can offer different types of services connecting to the financial institutions, or the insurance companies, you know? So I think this is, I think this is the place where the Canadian financial sector needs to move forward is to like, change all these regulations in order to adapt all these new technologies.

Christian Klepp  13:56

Right. And no, thanks for sharing that. And I think you brought up such a great point, when you said that, um, you know, this monopoly, you know, it needs to be loosened a little bit in order to introduce competition, because I think it’s also quite healthy for the economy, to have a bit of a balanced in terms of competition, right. Because it also helps the sector to adjust and continuously innovate and also become better, right? Because at the end of the day, it’s also about finding better ways to serve customers.

Victor Salinas García  14:33

Yeah, exactly. You can improve the user experience, right? You can offer better services. And I think people in Canada, especially in Toronto, they are willing to test new platform, they always want to be ahead of the technology. And it’s a really nice a good place for tech companies to test these new products because people are willing to test it right. But the problem is it’s really hard to create new technologies new platform, if the regulations are very strict in terms of financial interaction, you know, with the money transfer and all this stuff.

Christian Klepp  15:16

Right. Exactly. That’s exactly it. And I think you also brought up a really good point about FinTech. So, if we’re going to try to look at this, from a long term perspective, and we’re just talking about the Canadian market for the moment, right. Looking at this more long term perspective, what role do you think that companies like yours, as well as other FinTech firms have in a market like Canada?

Victor Salinas García  15:39

Well, I think we’re not competing against financial institution, right? We are just, and this is something that I really always think about it is: we are more like their technological arm of financial institution, right? In a financial institution is really is kind of difficult to switch from one technology to another in a short period of time, right? They, they need to make sure that this technology works. So you know, for a financial institution, testing blockchain or AI, it’s kind of challenging, because they have many different small systems in the back end process working together, so but as a FinTech, we can test that, we can help them to be this technological arm. We can specialize in different things, you know, AI for chatbots or digital platform, so to make it easier to transfer money from one country to another. And, you know, in our case, help companies to reconcile these different bank accounts and financial information. So I think FinTech companies are, we are a very strong partnership with these financial institutions. So and when they start looking at us not as competitors, but also as supporters and someone who can test this technology, and then we can add more services in the financial ecosystem. I think this is going to be a very cool thing, because then we can export this technology or export this business concept to other countries, right? We can go to the US, we can go to the UK, to other countries, because we already proved that it works in this stable market like Canada.

Christian Klepp  17:44

Yeah. Yeah. No, that’s such a that’s such a great insight. And I think, you know, that’s something that you mentioned earlier, which I completely agree with. Because while we agree that having introducing a bit of competition is healthy, and economy or in a sector, like finance, I think it’s also important to note that not everybody is here to compete against each other, but rather you’re also like a complementary component in a larger ecosystem. Am I right to say that?

Victor Salinas García  18:15

Yeah, that’s true. That’s true, because not all of these companies are dealing with digital payments for, you know, cryptocurrencies or crowdfunding. No, in our case, for example, we are a FinTech company, but we are working FinTech companies to have all these financial process, reconcile. You know, we are not competing with FinTech. We’re not competing with financial institution. We are not also competing with accounting software. We are helping them to help companies to have a better idea how the money’s moving in the company, for example. So not all of these FinTechs are competing, so we are complementing the services.

Christian Klepp  19:01

Right. So it ends up being something of something like a mutually beneficial partnership, right. At the end of the day.

Victor Salinas García  19:09

Yeah, exactly. And I think this is the only way that we can compete with these big players in other country, right? If we can, like I have this partnership with another small FinTech companies and we can build a whole ecosystem and the whole platform that will be really helped. So because you can specialize in a very specific part of the process.

Christian Klepp  19:34

Hmm. Yeah, no, that’s absolutely right.

Hey, it’s Christian Klepp here. We’ll get back to the episode in a second. But first, is your brand struggling to cut through the noise? Are you trying to find more effective ways to reach your target audience and boost sales? Are you trying to pivot your business? If so, book a call with EINBLICK Consulting. Our experienced consultants will work with you to help your b2b business to succeed and scale. Go to www.einblick.co for more information.

Okay, so Victor, let me highlight some key trends for you before I ask you my next question. Okay. So according to a research that was conducted by PwC, here are some of the key global trends for FinTech for 2020. Alright.

So the first one, I think, is kind of a given, FinTech will drive the new business model. And I think that’s nothing that’s nothing new. The next point, the next couple of points might be.

In 2020 and beyond customers will need banking services, but they may not necessarily always turn to a bank to get them. And we have seen evidence of that even here in Canada, right?

Then blockchain will move from a largely retail focus to include more institutional use. I’m not quite there yet, but you are seeing some trends in that direction.

Digital will become mainstream, I think that part is, quite frankly, unavoidable.

Then customer intelligence will be one of the most important predictors of revenue growth and profitability.

Okay. So those are some of the key highlights from that report. So in your professional opinion… Here are the questions: So what are some of the key trends that we should be looking out for when it comes to FinTech? And what are some of the key priorities that b2b companies should consider when using digital financial platforms?

Victor Salinas García  21:32

Well, I think with all this COVID pandemic, many of these global trends are accelerating right now. Right. People can’t go to the bank right now. So they have to do all these things on cloud, you know, using the home banking system, or by phone or something like that. And also the new generation, they don’t like to go to the bank right. They like to do all these services online. So I think we are we are there, you know these customer services is increasing a lot. You know, I’ve seen a lot of companies right now doing these chatbots more like intelligent chatbots in order to not just to order food or play the music, but also making transaction right. Like “Hey, Please, could you please help me to transfer from account A to account B.” So you’re gonna see all these new services, IoT combined services, because people needed that the people are trying to be more productive with their time. So they don’t want to waste one two hours, going to the bank and to do something that they can do it on a platform. Right. I think it’s something that is happening right now. It is not going to happen in the future. It’s happening right now.

And also blockchain because, you know, like a new technology, there’s a lot of fantasies about blockchain. Right? A lot of people say that. blockchain is a word for everything. And I think it is not like that. You can use blockchain for various specific user cases. And I think retails are taking advantage to this kind of technology. But I know that there’s more companies offering different kinds of services using blockchain, in the legal tech companies, in the regulation companies, you know. Because you have to follow some regulation, you need to keep that information secure. So blockchain is not just for financial. It’s basically, this kind of, you know, solution that they need to keep the information safe, right. So I think that this is something that is happening right now. We’re going to see more companies doing amazing things in blockchain in the following months. And of course, because of COVID, they’re moving faster, and try to, you know, to pivot the idea, to understand better the use of needs, and then like, you know, improve the platform. Right? So digital, you know, it’s mainstream. Of course, that’s 100% sure. I don’t know if that happens in the undeveloped countries, right? I don’t know, for example, in Latin America, there’s people are moving to digital or not, because, you know, the economy moves a lot of cash. So I think this is gonna take probably more time to get into this digital on consumer platform, but it’s moving forward. 100% Sure.

And I think, you know, priorities for b2b companies. I think what happened right now? And something tell me in a conversation. And you know, data is gonna be the gold in the future, right? Companies who owns data is gonna rule the market because they will learn the behavior of customer, right? I don’t know right now if you see YouTube and then you select video, you will see that after the video finishes, you will see a lot of suggestions based on your behavior, or based on the videos that you want to listen. The same is gonna happen in the FinTech industry, right. The companies who own the data who own your… What type of transaction are you doing on a regular basis? What type of things are you buying on these online platform? So I think data is going to be important. So I think b2b companies right now, they have to especially who are offering these b2b services, they want to focus in how they can use these data to offer a better services to the customer, right? It’s not just to have the coolest application, and they look fancy and look faster…. no it’s like, “hey, how can I predict the user behavior based on the data that I have from them?” So I think this is one of the most important things that b2b company has to pay attention in the following month.

Christian Klepp  26:39

Yeah. Well, those are some great observations. Victor, thanks so much for sharing that. And yes, absolutely. I mean, like, you know, with regards to data, it’s gonna be like a goldmine, right? I mean, there’s that old saying, information is power. Right. So and it’s and this is really the case in point. The other thing that you just mentioned, which I think is absolutely true, the rapid advancement of digitalization or technology as a result of this pandemic. I mean, like, I’m not gonna say that it’s applicable across every sector, but at least in many b2b sectors from what I’ve seen, and what from what others have been telling me. If you look back, like a year ago, in 2019, a lot of b2b companies put digitalization at the bottom of their priority list. It’s something that they think about it. They think about it for the next year, it was something that would they would put on next year’s agenda. But now with the you know, with a pandemic, and with a lockdown, everybody’s working from home, they’d have to resort to online means because suddenly now, you can’t visit customers in person. Going to the bank in person is even like… I wouldn’t say it’s a challenge. But it’s something that people would much rather avoid these days. Right.

Victor Salinas García  27:58

Yeah, that’s true. That’s why, you know, talking about financial institution, people are working from their home. So extending this, you know, access to these internal information from the outside, it was kind of challenging for financial institutions. I know that. And also, you know, immigration officers, right. Government, they have a problem right now, because people can stay at the office, but at the same time, people can work at home, because it’s private information that they can access to that, they have to work in a very specific computer. So you know, all these things is going to change. Because the, you know, the economy can’t stop. They need to keep moving even that if we need to stay at home, or we can go to the office to work, the economy is going to need to keep moving. So I think that this is going to be the driver or the trigger to keep improving this faster and faster as possible.

Christian Klepp  29:01

Yeah, exactly. And, and I’m glad you brought up that point about like, you know, cybersecurity, because that actually is my next question. Because, you know, with all these changes, and this disruption that’s happening, not just in FinTech, but as you’ve rightfully alluded to other industries, we can probably expect that cybersecurity is going to be a concern, not just in this year, but like really like in the future and like moving forward. Because as technology continues to develop, the concerns over cybersecurity and the safety of data and information is also going to increase right.

So what steps do you think FinTech companies should take in order to ensure that their platforms are not just compliant, but also safe and secure for customers to use?

Victor Salinas García  29:51

Well, you know what? Security and information security has always been an issue. You know, even since the beginning of these social media platforms. You remember when we have in this big problem with the Facebook sharing information with this Cambridge Analytica. They suggest the vote for people in the election. So, and the same happened, for example, at the beginning of the pandemic, a lot of people start using in Zoom, right? Because it was cheaper and it’s very easy to use, and then people realize that Zoom was sharing private information to these … or selling information to other companies. So, you know, security is always there. And I think not too many people are aware about this problem, you know. And they love to share this information in social media, or also you know, the Tic Tok platform, what happens with the US government, right. So I think that security has to be there. I’ve seen some platform that they are adding an extra layer or double factor authentication in order to make sure that the person who has access into this platform is the right person. So I’ve seen how these platforms are increasing this security layer. So I think this is going to happen in the following months. And also, if they can start like… you know, the problem that we have today is there’re too many platforms, right? You have your email, you have Facebook, you have Instagram, and many platforms, you have different usernames and passwords, you have to remember all of them. Certainly, that is going to happen probably in the future is they’re going to find a way to connect all these platforms in one single sign-on process. So it doesn’t matter if you have three, four or five different platforms, with one single username and password, you will have access to all of them.  That’s something happening, you know? I don’t know if you’ve seen that. When you’re registering in an event, they say okay, do you want to register with your email, or you want to use your Facebook, Google or any other credential, right? So this is going to happen, because we’re gonna have thousands of application and you can’t remember every single one, so this is going to happen.

But cybersecurity, I think it might be one of the top priorities, especially in the FinTech space, because we’re talking about money, right? It’s not about just sharing your personal information about where you are, where you fly, or where you’re going to do it in the following month for vacation. It is about your financial information right. So that’s why I think FinTech company has to put that in the top of the priorities, they need to make sure that even that it’s faster, but it’s secure, right? We can’t sacrifice your security in order to have a platform faster to transfer money, but because it will be transferred, it will be easier and faster to transfer money, but at the same time, it will be high risk, right? It’s very easy for you to lose the money that you have in your bank account. So I think encryption, the double factor authentication, it’s may be some of the top priorities for FinTech companies.

Christian Klepp  33:36

Yeah, no, those are those are really great insights. And I mean, you know, at least in this scenario, it has to be security and safety over convenience. Yeah. I mean, you might have to inconvenience the user a little bit, unfortunately. But then it’s also an inconvenience, that will also ensure, like you said, that their data will be protected.

Victor Salinas García  33:55

Yeah, exactly. Yeah. Because you can lose your data, but also you can lose your money.

Christian Klepp  34:00

Yeah, well, yes, that’s exactly. So, you know, there’s in every field, they have what they call conventional wisdom, or commonly held beliefs. And I’m sure, you know, there’s no exception to this, even in the field of FinTech. So in your opinion, talk to us about one such commonly held belief that people have in FinTech that you strongly disagree with and explain why.

Victor Salinas García  34:29

Well, I think um, I don’t know if they’re related with FinTech per se but you know talking about blockchain right? A lot of companies or at least people think and say that blockchain is going to change the way that we’re gonna share information. It is going to be faster is going to be… you know, like, you know, the new era of technology in the sharing information. And I do not agree with that, you know. Blockchain is a good platform. This is a perfect platform for a specific type of functionality, right? If you want to keep information safe, if you don’t have any problems, if that information are like spread in many different computers all around the world, right? Yeah. But you have to understand that there’s a specific type of industry that based on the regulation, you can’t do that, right. And also, even that the people are talking a lot about the blockchain. There is not too many real solutions using blockchain at this time, right?

For example, I listen and tons of comments saying that blockchain and machine learning is going to help the supply chain sector to control everything. So you have a recall, I don’t know, let’s say from the pharmacy, it will be easy for them to identify, where is the product in which even in which store to recall right, to be taken from the from the store. But the truth is, you have to change a lot of things before it happens, right? Because you have to make a standard process to make it happen, right? It doesn’t matter if you have blockchain or AI, if your data is messy, it doesn’t matter if you have all these fancy platform, if all these companies are doing the process in a different way, they have different ERPs, they are registering information in different in different ways. And every single company has a different process. Internal process to manage the products and everything. So it’s not about just the platform, it is also about how the companies are using or like feeding these systems in order to get a standard, or, you know, information from them. So it’s not that easy. I have a couple of friends working in the in the supply chain sector and say, Hey, you know, AI is good, but it’s not like easy to… Hey I’m gonna implement AI here and everything’s gonna be easy to implement. No, I think there’s more than that. We still need to find a way to implement this technology. It’s a good one. I’m a huge fan of blockchain. But I think blockchain is not for every single one project. And you have to take a look. And but yeah, unfortunately, you know, there’s a lot of smoke. And people think that it’s easy, and it’s gonna change and disrupt the whole, you know, technology and FinTech, and I think it is not like that.

Christian Klepp  38:00

Yeah, yeah. No, I mean, you know, those are, those are definitely great insights. And I, you know, I tend to agree with you on that, like, it’s some, you know, at the end of the day, it’s technology. And the technology is a medium, right. But at the end of the day, you also need to have systems and processes in place, or like what you’ve said, there’s also like, you know, involves data. And this still involves human interaction. And somehow all of these components, you know, need to harmonize with each other. And, you know, you’ve mentioned it in the past couple of minutes, but you know, we’re not at that level yet, with AI where it can do things like that we’re currently doing, like 100%. And it probably shouldn’t, either, right?

Victor Salinas García  38:42

Yeah, exactly. And especially, for example, AI, they need to train their models, right, they need to get data in order to understand. And if the data is a mess, you will get a messy result. There’s no way to get excellent results if you don’t have the correct information. So I think it’s good to start, like working in these awesome models to predict, to project. But I think it’s important to understand that if we don’t synchronize the information, the human process with the data information, this is going to take more time to make it happen.

Christian Klepp  39:24

Yeah, yeah. No, no, absolutely. Absolutely. Victor, this has been such an excellent session. I mean, thank you so much for coming on and sharing your experiences with us. So what’s the best way for people out there to connect with you?

Victor Salinas García  39:40

Well, I think on LinkedIn, I’m always reading messages there and checking my post. So yeah, you can reach me out through LinkedIn. That will be great and I always glad to meet new people and talk about this amazing sector which is a FinTech.

Christian Klepp  40:04

Indeed, indeed. Yeah, Victor, once again, this has been such a pleasure. I truly appreciate you taking the time to come on and talking to me. So please take care. Be safe, and I’ll talk to you soon.

Victor Salinas García  40:17

Thank you so much, Christian, for inviting me today. And yeah, hopefully, we’re gonna keep having these successful stories in the following months.

Christian Klepp  40:27

That’d great. Okay. Thanks! Bye for now.

Victor Salinas García  40:30

Bye.

Christian Klepp  40:33

Thank you for joining us on this episode of the B2B Marketers on a Mission podcast. To learn more about what we do here at EINBLICK, please visit our website at www.einblick.co. And be sure to subscribe to the show on iTunes or your favorite podcast player.