18. Creating Greater Organizational Success through Better Sales & Marketing Alignment | Nick Bennett

Slide Ep. 18: Interview with Nick Bennett

Creating Greater Organizational Success through Better Sales and Marketing Alignment

EP18-Nick Bennett

Everyone has an important role to play when it comes to generating revenue for the organization, and this was the key topic of discussion with Nick Bennett (Director of Field Marketing, Logz.io). During this interview, Nick elaborates on what he believes causes a misalignment between sales and marketing, what both sides need to do in order to succeed together, and why innovation as well as disruption is crucial for the road ahead.

Topics discussed in this episode:

  • Marketing should be held accountable to a revenue number, because it only strengthens the alignment between sales and marketing. [6:55]
  • Marketing and Sales alignment needs to start from the top, from tracking and tying the business objectives to their compensations, to communications and relationships building, and having a CRO in place. [9:21 / 11:04 / 13:32 / 16:56]
  • The true value of Field Marketing – it’s much more than events. [25:09]
  • Now it’s the time to talk to your customers and run a deal acceleration program. [27:36 / 29:12]
  • Best career advice: Build your personal brand on LinkedIn. [31:37]

Resources & links mentioned in this episode:

Transcript

SPEAKERS

Christian Klepp, Nick Bennett

Christian Klepp  00:08

Hi, and welcome to the B2B Marketers on a Mission podcast. I’m your host, Christian Klepp, and one of the founders of EINBLICK Consulting. Our goal is to share inspirational stories, tips and insights from B2B marketers, digital entrepreneurs, and industry experts that will help you think differently, succeed and scale your business.

Christian Klepp  00:30

Alright, ladies and gentlemen, welcome to this episode of the B2B Marketers on a Mission podcast. I’m your host, Christian Klepp. And today, I’m excited to welcome someone on to the show that I’ve been following on LinkedIn for a bit. I personally believe that he’s an influencer in his own right, because he talks so passionately about topics that clearly resonate with a lot of people on that platform because they focus on, shall I say, much needed conversations that we need to have in the B2B marketing space, you know, things like: Should we be using marketing acronyms so often as we do? Are there hacks to skyrocketing your LinkedIn target audience? And why it’s important to write good content on LinkedIn consistently? So without further ado, Mr. Nick Bennett, welcome to the show.

Nick Bennett  01:19

Hey, thanks for having me. Excited to be here.

Christian Klepp  01:22

All right, Nick. I mean, it’s so good to have you on the show. So why don’t we just get things started? And, you know, tell us a little bit about yourself and what you do?

Nick Bennett  01:29

Yeah, definitely. So I’m Nick, I live in Boston. And so I’ve been doing field marketing now for about eight years for various tech companies. And so I’m currently the Director of Field Marketing at Logz.io, which is Boston based, but they also have an Israeli office too. So basically, you know, all about me, it’s, you know, I play baseball in my spare time, I co-founded adult Baseball League, I’m super passionate about sports. I’m also super passionate about field marketing, in growing my brand on LinkedIn, and trying to get more, you know, more people involved. It’s, you know, everyone has something to say, and I think it’s important that everyone knows that.

Christian Klepp  02:13

Fantastic. And thanks so much for sharing that. Nick, tell us a little bit of a current project that you’re working on, that’s got you like really excited and motivated.

Nick Bennett  02:24

Yeah so funny enough, I actually, I have about maybe 10 projects on my plate right now that we’re starting to get through. So at logz, we actually we’re in the process of implementing 6sense. So shout out to 6sense. If you guys don’t use it, it’s, um, it’s for intent data. Amazing how you pair that with your ABM programs, we’re building out that piece of it. We’re also in the process of launching our own user conference in November. So got a big piece in that, we’ve got some, some really important sales and marketing alignment that I’m also going through process changes right now, to make sure that both you know, our marketing team as well as our sales team is aligned. Because before I got here, it wasn’t always at that point. So definitely, you know, starting to change some things around, which you know, I’m passionate about, and then also just kind of, we have a bunch of, you know, trade shows and just other events, webinars, that we’re trying to get wrapped up through the end of the year. So lots on my plate, but I’m excited.

Christian Klepp  03:32

Wow, you know, what they say? Right, like, no rest for the wicked. That is definitely it. I mean, like, you’ve got those, um, that definitely sounds like you’re, you know, an exciting time. And you know, you’ve got a lot of things going on. And that’s really fantastic. Um, you mentioned something earlier. And that leads me to my next question. Because I want to discuss with you a topic that you’ve been posting about quite regularly on LinkedIn. You’ve gotten all sorts of great, like responses and resonance. For the most part, I’m gonna say they were positive. And you’ve been, and you’ve been talking about it on other interviews. You know, short of stating the obvious, it’s clearly something that you’re passionate about, because it focuses on, I’m going to use this archaic term, it focuses on an age old conflict, right, that really needs to be addressed sooner rather than later, and it’s the alignment or misalignment between sales and marketing. Right?

Christian Klepp  04:35

So before I ask my questions, I’m going to drop some statistics on you, and some research findings.

Christian Klepp  04:43

Point #1: sales and marketing misalignment is the number one reason why an organization’s annual revenue stagnates, or worse, the clients. And that’s according to Harvard Business Review.

Point #2: 60-70% of B2B content is never used because the subject topics are irrelevant to the buyer audience. That’s a jaw dropping statistic. And that’s according to research conducted by the Content Marketing Institute.

Point #3: 79% of marketing leads never convert due to a failure to nurture consumer connections. And that’s according to HubSpot.

And the final point: As sales cycles and selling situations become more intricate. So when we say more intricate, we’re talking about an average of about 6.8 stakeholders involved in any one deal. Sales teams will rely heavily on high quality, marketing produced content to help them tell the story that resonates and closes deals. And again, that’s according to the Harvard Business Review.

Christian Klepp  05:54

So, apologies, that was a long story to get to the point. But here are the questions: Why do you think there’s always been such a misalignment between sales and marketing and state some of the major causes?

Nick Bennett  06:08

Yes. So I mean, I think it’s just because, you know, they’ve always been sort of siloed. And sales thinks that they can do marketing’s job. Although I don’t think in some cases, marketing things, they can do sales job, I just think that sales thinks that they can sometimes be better off alone. And I think I see this more in enterprise sales reps than I do in kind of, you know, SMB, or mid-market. Um, but what’s interesting is, so Casey Graham, who’s the CEO of Gravy, he summed it up really well on on LinkedIn recently. And he basically is saying, you know, when marketers talk to CEOs, it’s like SQL, MQL, SQO, MQO, organic, all of this stuff. But he wants to know, how did these activities produce net new revenue. And I basically have always said that marketing should be held accountable to a revenue number, because it only strengthens the alignment between sales and marketing.

Nick Bennett  07:03

And what’s interesting is, I actually had someone that follows me on LinkedIn, reach out to me today. And he said, you know, your content’s starting conversations, and he said, after seeing his post, his COO reached out to him and call them and they talked for 30 minutes. Basically, he has a group with other fellow SaaS leaders, they’ve been talking about this this discussion. Should marketing be held accountable to a revenue number? Does it strengthen the alignment between the two? And I think it’s a conversation that needs to be had, because at the end of the day, we’re all growing towards the same goal, which is revenue. You know, as you know, selling is a team sport. Some people used to always refer to it as you got to be a sales athlete. But that’s the furthest from the truth, like, sales, marketing, customer success, solution engineers, everyone is working towards the same goal, which is closing deals, producing revenue. And I guarantee you, especially nowadays, with B2B companies, probably all of those people are touching a prospect or customer. It’s not just sales that’s closing deals anymore. And I think it’s important that everyone just starts to get aligned more towards the idea of revenue.

Christian Klepp  08:26

That is such a great insight. Thanks again for sharing that. And, you know, you touched on a couple of points that I thought were really like spot on. And you know, that one being that, it shouldn’t just be the salespeople that are held accountable for like, revenue generation. And certainly, marketing should have a key role in that equation as well. Would you also agree that, and I suppose, in a way to avoid overlapping, that there should be a way that both sides, in both sides, I mean, sales and marketing of course, that they can use their skills to complement each other, or they have complementary skills. And, you know, once they have this alignment, that they use this combined strength to actually move the conversation forward and generate those results that they’ve set out to do.

Nick Bennett  09:21

Yeah, exactly. And I think that it’s important to align on what the actual goals are. I mean, is it something… Are you looking at marketing qualified leads? Because I can tell you 100% that sales doesn’t care what an MQL is. Sales cares about how you’re going to drive pipeline, and at the end of the day, make them money. And if you can both get on the same mind, like wavelength of basically what’s important, and not only what’s important, but what are the actual numbers of these metrics that you should be doing? Because if marketing says, okay, we should be doing this, but sales thinks you should be producing a higher number or maybe it’s a lower number, like it’s still going to come back to a misalignment between two. And it needs to start from the top. So whether it’s your, your CRO and your CMO or VP of sales and your VP of Marketing, it needs to start there and then get cascaded down in order for it to be effective.

Christian Klepp  10:15

No, absolutely, Nick, I couldn’t agree more. And, you know, speaking of which, I’m just going to throw this one in there. Because you know, we are on this topic right now, and how do you think… at least from what you’ve seen in these past couple of months, because, you know, short of stating the obvious this past couple of months is really going to be one for the history books, right? In terms of like, What’s changed and what’s been completely disrupted, and not just not just B2B marketing, but across like, every pretty much every thinkable sector, you know, across the global economy.

Christian Klepp  10:50

What have you seen that has changed in terms of the alignment between sales and marketing? And where do you see this going as a result of what the pandemic has brought, or left in the playground?

Nick Bennett  11:04

Yeah, I mean, I think you know, randomly I think it’s going to allow the teams to basically work through deals without actually having to travel places. And I think that’s going to be a positive, because I think it’s going to allow scale, versus basically spending time on a plane. But I think what you’re going to see as well, and I’m already seeing this in some companies that I’ve talked to, is basically marketing is starting to be comped on a revenue number. And as a friend that I was talking to this morning was telling me that in the next quarter to two quarters that his comp is going to be changing to be, you know, a big piece of it is going to be based on comp, and he has the opportunity to make a lot more money. And I was like, you know, I think this is definitely the way that things should go because it will only tie back things that much better to the alignment. And if you know, if part of your comp doesn’t even have a place of revenue and marketing, I think that’s something that this pandemic is going to change big time just because it seems like people or companies are really starting to button down on kind of this idea and this topic in this more discussions around it.

Nick Bennett  12:26

But I think it’s also been really important to understand how do you actually track the alignment. It’s something where you know, that one of the first questions that I asked whenever I’m talking to anyone is basically: What is the sales and marketing alignment like? Because once you get that answer. And that will tell you a lot about the company, the culture and a lot of other things. Asking it to a marketing leader and a sales leader. So it’ll be interesting to see kind of how things change further, but I think you’ll definitely be better. And I think it’s time for for sales and marketing to come together to fight the good fight together.

Christian Klepp  13:08

Yeah, no, I’m totally with you on that one. But, you know, speaking of which, let’s talk about that a little bit further. What do you believe is the key to successful alignment between marketing and sales? I mean, how do you get these two groups to work together in a way that’s coherent? And you know, that somehow the functions and the the operations harmonize with each other?

Nick Bennett  13:32

Yeah, I mean, I think a big piece of it comes down to communication as well and relationships. So I’m going to use my position as an example. So I’m in retail marketing. So basically, my customer internally is sales. That’s at the end of the day, that’s who I need to help close, make money, produce revenue. I think that being able to do that is important. But the relationships is also key, like I want to be looked at as a trusted adviser to the sales team. I don’t want to be looked at as someone in corporate marketing that’s kind of just jamming information down these people’s throats. It’s a two way street. There’s a lot of information I get from the field, that I’m actually able to relate back to corporate marketing that we use in content and other act like pieces of collateral, things like that. And then I am also the main point of contact for the sales team, that anything from corporate marketing they need me to push through, I’m the one that kind of pushes that through. And it’s definitely been really helpful to have that mentality. Because the relationships that I’ve built… I guess it’s kind of like a fine line that you walk between sales and marketing, specifically in field marketing, because it’s like, you are literally right there with them. They look at you as a friend. You have their trust in judgment basically. And I think that will only lead to better communication, which will lead to better alignment.

Christian Klepp  15:09

Yeah, those are some really great observations, Nick. And I think you brought up so many great points. Would it be fair to say and, you know, correct me if I’m wrong, but would it be fair to say that you know, somebody in your position… would you see yourself or your role as more of being an enabler between the two, the two sides, that you’re also helping to push the needle forward a little bit. And you know, this pandemic has also given you that opportunity to disrupt what you’ve done in the past and improve it so that you can improve on the performance of your organization?

Nick Bennett  15:48

Yeah, I definitely think so. I think it’s important to start there, especially in B2B. Like, you’ll see you field marketing be kind of the glue that pulls it all together. And I like to think of myself as like a quarterback. That’s kind of like, you know, pulling all different plays from a playbook, but ultimately, is the one that kind of brings it all together, make sure that we’re scoring the touchdowns that we need to score.

Christian Klepp  16:15

Fantastic. And I really appreciate that you explained that the role of a quarterback because some of the listeners are not North America.

Nick Bennett  16:25

I gotta go back to being a big sports fan.

Christian Klepp  16:29

Yeah, no, that’s fantastic. And thanks so much for that. Nick, let’s take a glimpse into the future. All right. You don’t need a crystal ball, just trying to think like 10 years from now. Okay. So we’ll narrow it down to your area of expertise. And just think about the dream situation. And in your opinion, what a successful sales and marketing team look like to you?

Nick Bennett  16:56

Yeah, honestly, I think that both sales and marketing roll up under a CRO. I think that what’s going to happen is… and you’re kind of seeing it in some companies now. But the CRO is ultimately in charge of both sales and marketing. And the CMO title is phasing out a bit. And I’m sure that over the next couple of years, it will continue to phase out. And you create one organization between the two. I think that will 100% create more alignment between them.

Nick Bennett  17:27

But I think another piece of it is, I think just we need more companies to have, basically make sure marketing is held accountable to a revenue number. Yeah, you can look at MQLs, you can look at a bunch of other metrics that lead up to it. But at the end of the day, whoever’s in charge of the marketing org, whether it’s a VP, CMO, CRO, there needs to be some type of number that they say, okay, I’m going to commit to this number for the quarter or for the year. And then basically, everything that plays into that is we’ll work back in, and we’ll find out those answers. But I think those two things are super important to make sure that alignment in a perfect world happens.

Christian Klepp  18:12

Yeah, I mean that answer in itself, and that insight, in my humble opinion, that was really gold. And you brought such a good point when you mentioned and you talked about it earlier in the conversation, but that marketing should also be held accountable for the revenue that it helps to bring into the organization or generates for the organization rather. I couldn’t agree with you more, because these are these are things that are, these are patterns that we’ve seen unfold even before the crisis, right. I mean, there were conversations about these or people were talking about that already in 2019. But it almost feels like if anything, the pandemic has accelerated the pace of which some of these changes have taken place, if I may say so.

Nick Bennett  19:03

Yeah, absolutely. And I think it will definitely, I’m interested to see how even like, short term this next year kind of turns out. Think about it, like when this all happened, marketing budgets were slashed, yet you’re expected to get the same results that you were to get even without COVID. So how do you basically get that money to stretch and then just knowing that every dollar that you spend is going to be scrutinized. It’s even more important to have that alignment to make sure that from the marketing side of it, the leads that you are producing, are being basically converted and turned into opportunities, which will hopefully, throughout the journey turned to close one revenue. So I think, you know, COVID has even made it more important for the alignment and I’m interested to see this next year. How marketing budgets change. I had no clue what it will be like. So it’ll be interesting to see.

Christian Klepp  20:06

Yeah, I mean, like, quite frankly, I think we’re all we’re all trying to figure that out, right? I’m trying to navigate through this period of uncertainty.

Christian Klepp  20:17

Hey, it’s Christian Klepp here. We’ll get back to the episode in a second. But first, is your brand struggling to cut through the noise? Are you trying to find more effective ways to reach your target audience and boost sales? Are you trying to pivot your business? If so, book a call with EINBLICK Consulting, our experienced consultants will work with you to help your B2B business to succeed and scale. Go to www.einblick.co for more information.

Christian Klepp  20:44

That was such an insightful observation. And I’d like to jam on that a little bit further. Because that’s something I brought up a couple of minutes ago, you know, the current crisis has disrupted the global economy. It’s sent shockwaves through several industries. And whether it’s in North America or in other geographies, I mean, thousands of employees are still working from home. They continue to do remote work, and they will most likely continue to do so well into 2021. So, you know, Nick, in your role, you’re probably having many sales calls on a daily basis. And you’re dealing with clients, as you’ve just mentioned a couple of minutes ago that have come back to you and said, Hey, listen, either our budgets have been reduced, or they’ve been completely taken away. But we’re still expected to generate results, probably even more than we did last year. Although very obviously the circumstances have changed. So what kind of advice have you been giving to those types of clients that see themselves in those circumstances?

Nick Bennett  21:50

Yeah, I mean, now’s the best time to basically think outside the box. Be creative, beaten, like, don’t be afraid to try things. Because think about it, in a virtual world, everyone is doing the same thing. How can you stand out from everyone doing the same thing. And the people that figure out the creative piece, and how to kind of think outside the box are going to be the ones that succeed. And like you said, marketing budgets will probably stay the same. If not go down, again, maybe slightly up next year, but I guarantee you that the results that you’re going to be required to do are going to go up, just because it’s that’s how it is. So those people that are working in silos will not be successful. Those people that make it more of a team environment in literally come back to the sales and marketing alignment and make sure that is tight as anything and then tying in their creative piece as a marketer, you know, that’s what we do. We’re creative, we try to think outside the box. Those are the ones that will be successful, both during and post COVID.

Christian Klepp  22:52

Right. And that’s such an incredible insight. Would you say, Nick, that this whole concept of making these changes that you were talking about, in terms of the marketing function, and how they then become accountable for more revenue… Do you think that it’s harder to do that, it probably is, in larger organizations that have been traditionally known to be fairly slow to change? Or do you think that’s applicable across the board, I mean, that’s also like, to certain degree, like the case in small and medium companies or startups? What’s your take on that?

Nick Bennett  23:35

Yes, yeah, you’re absolutely right. The companies that are bigger are gonna have a harder time adapting to this. And yeah, they may have a bigger budget and bigger marketing team to figure it out. But personally, I’m on my fifth startup / high growth company right now. And like, I wouldn’t go back to ever work for for a mega company. It’s just, it is not what I do. And I feel like a lot of creativity just isn’t allowed to be expressed sometimes in those types of companies. And I just feel like, it’s so much easier to build that alignment with, you know, a small-medium sized company, and I’m talking like, you know, 100 to 700 employees, like you could still have a lot of success within that range without much issue.

Christian Klepp  24:24

Right. Well, that’s a great insight. We’re gonna touch on a subject that I know you’re  pretty passionate about. You do write about it at length at least on LinkedIn. There’s a few, and you can call it what you will, commonly-held beliefs, conventional wisdom… Some might even call it myths nowadays. So there might be a few of those in your field, especially when it comes to field marketing.

Christian Klepp  24:57

So here’s the question: Talk to us about one such belief that you passionately disagree with, and why?

Nick Bennett  25:06

Absolutely, this is easy for me.

Nick Bennett  25:09

The biggest thing is people think field marketing is only events. And I could not disagree with that more. You know, there’s there’s two types of field marketers. There’s the field marketers that care about events, and there’s nothing wrong with that. That’s what they do, cool. But then there’s the modern day field marketers that truly care about revenue  and being that quarterback that kind of pulls it all together, and making sure that you’re a trusted adviser to the sales team. Those are the two big things. I’ve run into this a lot where I have salespeople be like, Oh, you’re basically just an event planner, right? Like, if I ever had like a nickel for how many times I’ve been asked that question. it’s unreal.

Nick Bennett  25:56

To all the field marketers out there, you know, just marketers in general, that may be thinking about going down that route. Your value to the company you work for and to yourself is so much more. Don’t pigeonhole yourself into thinking that field marketing is only events. it can literally be what you want. Events as a part of it, of course. But there’s the campaigns that you’re running, there’s ABM. It’s such an integrated part of any demand gen strategy. And I think it’s important to know that.

Christian Klepp  26:28

Well, that is an awesome answer my friend.

Nick Bennett  26:33

Thought about it a lot.

Christian Klepp  26:35

Yes clearly, but you know, I think you’ve broken it down so well – why you disagree with that, if I might call it like a misconception about a role that somebody like you has, right. And I think the other thing that was so interesting that you brought up was…, and this is not necessarily just related to the pandemic or the current global situation. But I think being in the kind of workplace that you currently find yourself, I believe you’ve also been given that authority or you’ve been empowered to define your own role and the value that you contribute. Not just necessarily to your organization, but also to your customers. Am I right to say that?

Nick Bennett  27:19

Absolutely. Yeah.

Christian Klepp  27:21

Fantastic. So moving on, from commonly held beliefs, to what is the one thing that you believe people should start, and one thing that you think people should stop doing, when it comes to field marketing?

Nick Bennett  27:36

Yes, so one thing people should start doing is talking to your customers. I mean, not even just field marketing but just marketing in general, if you’re not talking to your customers, especially during a pandemic where these budgets of your customers are also getting cut, then you have a bigger issue as well. But like, just think about it, get on these calls with your sales team, or just go and call customers to basically just ask them a question and see how they’re doing. It’s incredibly important to protect the base, and being able to expand the the deals in customers that you do currently have. Because who knows, a lot of these prospects that you have in your pipe, they may have their budgets cut, and they may say, Oh well, your service or product is is not really a necessity anymore. Um, so I think that’s something that people should definitely start doing.

Nick Bennett  28:32

Something that people should stop doing is, is really just focusing on on events. And it goes back to the common misbelief. But just, you know, don’t just do events, like being able to align with sales, being able to know what works in Boston doesn’t work in Toronto, and vice versa, what works in the West Coast doesn’t work in London. It’s important to note that every geography and territory and region all needs kind of specific things that work for them, and messaging that goes around that as well. Um, so I think it’s just important to just stop that and just branch out.

Nick Bennett  29:12

Another thing that, I would go back to the starting pieces, if you’re in field marketing, you should be running a deal acceleration program. You should be trying to pull deals forward through a variety of tactics that you can do, but I can tell you from first hand from running them that they make a huge impact at a pretty fair cost, actually. So definitely recommend that too.

Christian Klepp  29:39

Yeah, I mean, Nick, you brought up so many great points. Where do I even start? I think this is almost a given but people should continue to have that conversation with customers. They should continue to talk to the market, right? And if anything, it’s just to how to your clients that you’re there for them, especially during these challenging times, right? Even if that doesn’t necessarily translate to an immediate transaction. And the other thing that, you know, people, like people like myself always talk about, because I’m the branding guy. If you start your year with a plan, and in that plan, especially if it’s a marketing plan, you were talking about the target personas, and the customer journey maps that you develop, chances are, that those have changed now. Right? So you need to take that opportunity to go back to talk to your customers and talk to the market to see how you can iterate that accordingly. Right.

Nick Bennett  30:40

Absolutely.

Christian Klepp  30:40

Yeah. And I think the second point, which you brought up, which I thought was great was, short of stating the obvious, running events right now might not be at the very top of the priority list, at least not in-person events, right. I mean, virtual events might be, but I think you brought up some great points about like, Okay, well, if you can’t do events at the moment, what other options do you have? Right? So you brought up about the accelerator programs or even other channels or other initiatives that you can move forward because it really depends on who you’re targeting as well right now. What resonates with them.

Nick Bennett  31:21

Exactly,

Christian Klepp  31:22

Yep. Fantastic. All right, Nick. Here we go. Best career advice that you’ve gotten that  has influenced you or had a positive impact on your professional career.

Nick Bennett  31:37

Absolutely. So if I can give any advice to anyone, whether you’re in high school, college early on in your career, it would be to build your personal brand on LinkedIn. I’m incredibly passionate about this. And I think it’s something that if you think about it, you know, say you’re in college, and you know, you’re getting out starting to get into the workforce. But you have built your personal brand, you’ve connected and network with like minded people that you want to basically talk to. Just think about how much further you would be, then then everyone that’s not doing that. And I can tell you that there isn’t many people that are doing that right now.

Nick Bennett  32:10

I actually had someone that’s a senior in a college in San Francisco have reached out to me earlier today, in chews, just asking me questions about personal brand. How to tie revenue marketing together. And we had a really nice conversation. And, um, you know, I always try to reply to people on LinkedIn, whether it’s through comments, whether it’s through messages. It’s good, especially those who are still in school, but having advice around brand and just, you know, revenue and marketing in general. I’m always trying to make time to talk to them, because I want to make sure that the next generation of the workers that are coming out here are ready to make a big impact.

Christian Klepp  32:53

Can we all say an Amen. But that was such a great answer. And you know what, good for you for being so responsive as well. Like, you know, I find myself like I really appreciate that you responded to my comments to your post, and you know, because what you wrote about clearly resonated with me as well.

Nick Bennett  33:17

Yeah, I think it’s important, like, you know, there’s some, some bigger, well-known influencers that are out there. And it kind of bothers me, you know, you take the time to write a comment on their post, but they never respond to you. And it’s just like, okay, you know, yeah, you might get a few other people who were reading their content respond to yours, but you wrote a content to answer their question, or they’re very, or their thought hoping to get something back. And so if someone takes the time to write a comment on anything that I post, I will 100% respond to it every single time. Um, it may be, it’s something that doesn’t require a long response. It’s just like a short, like emoji or something. You’re the people that put thoughtful answers or questions inside the comments. I definitely make sure that I spend some time on those.

Christian Klepp  34:05

No, that’s great. Nick, I mean, this has been such an excellent session. Thank you so much for coming on and sharing. I probably already know the answer to this question. I’m just gonna ask it anyway. What’s the best way for people to get a hold of you?

Nick Bennett  34:22

Yeah, definitely. You know, find me on LinkedIn. I’m very active on there. But also, for any marketers that are out there that are listening. Definitely check out RevGenius. It’s a free slack community of about 6000 people from sales, marketing, rev ops, um, and it’s literally an amazing place to just kind of get to learn from other people both, you know, early on in your career, even like seasoned execs are in there as well. So you can find me in either of those places, and I’d be happy to chat with you.

Christian Klepp  34:58

Fantastic. Nick, thank you so much for your time. I mean, this has been such a fun, engaging and spontaneous session and I look forward to continuously jamming with you and all things B2B marketing on LinkedIn. I mean, like seeing that you post on a daily basis. I’ve just gotta like, keep a lookout for those posts, man.

Nick Bennett  35:16

Absolutely. Yeah, same here. It was a pleasure. Thanks so much.

Christian Klepp  35:20

All right. Take care. Stay safe, and I’ll talk to you soon. All right.

Nick Bennett  35:24

Likewise.

Christian Klepp  35:25

All right. Thanks. Bye for now.

Christian Klepp  35:28

Thank you for joining us on this episode of the B2B Marketers on a Mission podcast. To learn more about what we do here at EINBLICK, please visit our website at www.einblick.co and be sure to subscribe to the show on iTunes or your favorite podcast player.