South Korea is a country situated in East Asia that has a
highly developed, export driven economy that ranks among the
world's largest so what should B2B marketers operating in North
America or Europe take into account when they expand into
markets like South Korea? What cultural and linguistic nuances
should they consider? Welcome to this episode of the B2B
Marketers in the Mission podcast, and I'm your host,
Christian Klepp. Today I'll be talking to Hyein Yoon, who will
be answering these questions. She's the founder of HY
marketing with proven expertise in the Korean market. Tune in to
find out more about what this B2B marketers mission is.
Okay. Hyein Yoon. Annyeonghaseyo (Hello), welcome to the show.
Yeah. Thank you for having me here.
It's a great pleasure to have you on I think you get an award
for being the first person that I'm interviewing from South
Korea.
So much pleasure.
Very, very, very exciting, very exciting. And I really
appreciate you taking the time to be on the show, because I
know it's a little bit late on your side of the world, and it's
so interesting. You know, when we have podcasts like this and
conversations like these in these so called Modern Times,
because, you know, we can be talking to anybody around the
world at different times, and it's and I think it makes it it
makes it interesting, but I think also what makes it very
interesting, and we're going to get into that in today's
conversation, is that we're all B2B marketers working in
different markets, and it's very important for us also to
understand, especially here in North America where I'm based,
it's very important for marketers to understand that
what may have been successful in this market might be a
completely different situation than them in another market,
right? So I guess we're going to get into that today. So let's
dive in. I'm really looking forward to this conversation.
Yeah, I'm so excited about this. Let's do this.
Okay, fantastic. So Hyein, you're, you're on a mission to
help companies scale their brands through strategic
marketing in Korea, so in South Korea. So for this conversation,
as I just said, We, we'd like to focus on the following topic,
which is how B2B companies can build a successful content
strategy for the Korean market. So I'd like to kick off this
conversation with two questions, and I'm happy to repeat them.
Okay, so first question is, wow, and we can talk about this one
for hours, but just give us some top level answers. What are some
of the key differences between B2B marketing in the west and
Korea? So that's the first question. And the second
question is, what are some misconceptions that B2B
companies have about doing business in Korea?
All right, that's actually great questions, and I'm ready to
answer everything possible to answer for the first question,
actually, you have to understand that we have very difference
between individuality and then collectiveness. And actually,
when I visited the US for the first time, I realized so many
things that we can actually make our customized plan, even at the
restaurant, like you can make your customized burger sauce,
the bun, bread or ingredients possible. But whereas in Korea,
we don't really prefer that option, it's really
uncomfortable to choose everything possible. For
example, the subway, the sub sandwiches, they actually
entered Korea, and they didn't even realize that things like
giving the options possible is really making uncomfortable
customers. So they have to make the options to have the set menu
combo. So you actually choose the numbers and then you get the
all of the things ready made for you. You don't have to choose.
That was actually interesting story. So if I can go into more
about the B2B market, we actually have some key factors,
like hierarchical system and then result trust focused and
the relationship driven.
So actually, when I had a conversation with one of our
guests on our podcast, he actually once mentioned this,
and then this is kind of like overview that you can think of
Korea really easily. So for example, when he have a
conversation and then have a meeting for the first time, he
maybe can share about the whole pictures about the companies or
services or products, but after the first meeting, he will
really not mention about the product or being salesy all the
time until the prospect mentioned about what was your
product you are talking about before. Can you talk about them
more like because. We really value building a relationship
first, not about really directness or, you know, being
salesy or saving time. So it's important to building the trust
signal in the beginning, and then also in B2B market. When I
had another conversation with someone specializing in sales
and marketing from IBM, Korea, which is the biggest company in
the world. She also mentioned that even if the company
suggested you have to do everything online, but she
didn't agree with that, because she understand this, you know,
hierarchical system, relationship driven system, so
once you actually have a cold call or cold email, first she
will be present offline, and then setting up meeting offline,
so that you can actually make a relationship first, and then
report. And then, you know, saving energy to have, you know,
more meetings further for from the get go. So it's important to
have your presence offline. And then, of course, international
business sometimes doesn't have presence in Korea, so that's
why, maybe we can talk about later, having the local partner
is important.
And second question was about, yeah, the misconceptions that
B2B companies have about. So this is actually also related to
the key factors, for sure. And maybe you can think about online
meetings are just fine, and then, you know, cold calls or
cold emails, and then you set up the meetings all the time just
online. But when you think about ROI (Return on Investment),
actually, it makes sense just doing online. Maybe that's the
cost effective that you can approach. But if we just don't
know you at all, like you don't have any presence in Korea, we
had to research about your companies all the time, like
case studies or like website all of that, only to realize it just
would, you know translations? Yeah, there with English
sometimes. So it doesn't really make sense to us.
And then the interesting part is that the English versus Korean
language has different contexts, meaning English has a low
context versus Korean language as a high context. So when we
talk about some sentences like or speaking actually, sometimes
it doesn't mean the same way. So for example, when we say, let's
catch up later, but we have a mind reading skill like which is
we call Nunchi. This is actually registered in Oxford dictionary,
and we don't really expect we are going to meet anytime soon.
Or we can just say things because we want to be polite. So
there are a lot of cultural nuances that you can think of.
So online meetings are fine, or English is just fine, and
translation is fine, something like we have to think about as a
part of misunderstanding or misconceptions. And also 5%
foreigners living in Korea in population, whereas 95% of our
population is Korean, just who speaks Korean. mainly. That
means, like, once we actually see English content, it's just
like Alien messages to sometimes. And then when you
Google about how fluent our English is on Google, you would
actually think about like, Oh, it's just moderate. Oh, it's
just okay. But when you come to Korea, it's not the case that
you can actually have the imagination. And so most of
time, like when we had a recent conversation with some prospects
recently from Malaysia, Singapore, they actually wanted
to test the water first. Like, oh, we are going to just put our
content out there and then running advertisement all of
that. But if you don't really understand, you know, Korean
consumer psychology, and then they just run in English, we are
just gonna, you know, scroll down and watch this. Like, I
don't really understand, yes, so that's the key factors or scene
we have to understand first, yeah.
Yeah, yeah.
You brought it up a little bit earlier, but I want to dig into
Very, very interesting insights. It also reminded me, as I told
you before, of my time in China, because there were similar
challenges, right? Absolutely, like some of our clients back
that a little bit, right? Because I think this is
then that we're trying to launch something into the China market.
Oh, we'll just advertise in English. I'm like, Okay, are you
only targeting the English speaking expats? Because that's
the only person that's going to read your ad, right? Like, if
it's, if the ad is in English, it will, it will be ignored,
right? And you brought up something very interesting that
I wanted to go back to, because I had a similar experience in
China. But I want to know more about your experience in Korea,
similar to Chinese, the Korean language also is very especially
because. Use, you know, your language uses characters. It can
be very complex, but it's also very rich in meaning, right?
Like, the characters have different meanings.
something that a lot of Western B2B companies don't quite
understand, that you cannot just wholesale, like do a wholesale
translation of a piece of advertising. It's very important
to understand how that will translate into the Korean
language number one and number two, there has to be, there has
to be some kind of adjustment to take what I call the bigger
barrier than the language barrier, which is the cultural
barrier, right? Because, well, what I'm trying to say is,
because, again, from experience, right? You might, you might
you have to build a strategy first, how you're going to
translate something and then, okay, so here we've got the
Korean version, but the translation doesn't necessarily
take the cultural context into consideration. So over to you.
My question is, have you experienced that and how, how
did you deal with it?
actually change, how you're going to actually choose the
right platform for you to begin actually the advertisement, or
even the copywriting, or messages, like unique selling
point, like all of that. But they just want to copy and paste
from the Western market. And then just put the advertisement
first, and then see how it goes. And then afterwards, maybe we
can have a conversation to optimize, yeah, something like
that. But why you want to waste money first? Like, I just...
Big mistake, big mistake. And I like that. You brought it up
because that's a great segue into the next question about key
pitfalls to avoid, right? You just, you just, you just brought
up one of them. What are some of these other key pitfalls that
you think B2B companies should avoid, and what should they be
doing instead?
Yeah, actually recently, when I had a conversation with one of
our guests, who were VP at Dropbox and Nitro, the
Microsoft, he actually had the experience about, you know,
helping international expansion to Japan and Korea. And then,
actually, they didn't realize that NAVER, our search engine,
is the main search engine in Korea. So they were actually
doing advertisement on Google all the time. And then
afterwards, you know, the conversion or ROI was not that
good. And then later, they decided to pivot our we need
NAVER right now. So they actually wasted a couple budget
in the beginning. And then they are such a big company, so
probably it could be not about, like, less than $100 or
something like, it could be like $1000s, you know, budget, right?
So it's important to have the right platform strategy first,
because in Korea, we have a Kakao messenger, chat
application, and also the NAVER search engine, you know, not
about Google, of course, Google. We use Google for sure, like
when we don't want to feel like we don't want to see any
advertisement on NAVER because NAVER is so saturated with
advertisements all the times, or young generations prefer to just
type some keywords on Google just to see organic content
there. Yeah, it could happen a lot, but most of time we have an
application, the NAVER application on our mobile. And
then when we want to search for some specific reviews or, you
know, certain case studies, or even just, um, buying some
products, there we usually go for NAVER first.
So if you don't really optimize your all of the you know,
product pages or services pages or case studies, or even your
website, or simple things about from your product for sure,
like, if it just not visual on neighbor, you are actually
missing tons of opportunities. So yeah, I can talk about more
action steps for sure, more technical things that you could
do later, how to audit. But yeah, this is something that you
have to really be mindful about ignoring the platform reality.
And then the thing that I mentioned earlier, like copy
pasting from the Western market is, like, such a huge, big
mistake. Like, we need the localization strategy. Even the
McDonald's know how to do this. Like, they usually collaborate
with local partners, like they actually, let's say the cabbage
is from some certain produce in Korea. This is really special.
And then we want to part of this community like that, kind of,
like a feeling that, like we are expecting. And then the another
question is, why we have to even buy your services from overseas,
because we all have the options, plenty of options here already.
So you have, if you want to, like, convince us really hard,
and then if you are serious about what you do, it's
important to put the cultural nuances into all of the content.
And actually the Duolingo. So the language app is really great
at this. They optimize, localize every account possible. So once
you go to Duolingo Korea or Duolingo Japan, we feel like
this is not from overseas. It's part of our community, like a
Korean marketing team. We can actually feel that. So if you
can aim that actually building the fan or community, which is I
usually recommend, like community targeting first, so
that you can nurture the process, and then maybe they can
spread the word, and then bring the network so that you don't
have to actually put all the money all the time to run the
advertisements. Actually, that's the key that we can do in this,
you know, modern era.
Yeah, absolutely, absolutely, take the local, I guess, also
the digital ecosystem into consideration. And as you talked
about before, understanding the link the language and cultural
differences, right? Because it's not just about doing a wholesale
like, okay, let's just translate whatever it was that we did in
this market and just use it for Korea, right? I've seen that so
many times, and I've seen and it's those haven't been very
successful. I'm gonna say, right? You brought up something
earlier, and that's a part of the next question. It's about
selecting a local partner and the importance of finding one,
right? So talk to us about that a little bit like, why is it
important for B2B companies to work with a local partner or
somebody who is familiar with the Korean market, somebody like
yourself, and what should these companies look for in a partner?
So first of all, if you hire the local partner, especially from
Korea, the Korea a native Korean speaker, like sales manager or
Korean marketing team, they already know how Korean market
is working right now. Like trend all of like, we can actually
find that the trending research on NAVER. It's actually
completely free if you are up for it. And if you actually want
to hire like Country Manager, they might have their own
network, the business network. So even if you are really not
running advertisement, let's say like YouTube, or YouTube is
actually something that every generation are using in Korea,
by the way, if you're not really just running advertisements like
those platforms, you can be present in that network, and
then you can be part of that network start. You can start
selling stuff first, or making the first lead gen stuff first.
Like you could try, like, a seven day free trial, even,
like, you know, 14 day free trial, and then gather all of
the testimonials. And then you could try putting that
testimonials on your website, so you don't have to really waste
your money for running advertisements from the
beginning. Rather, you could just hit the community first. So
that's kind of like way that you can save money or lowering
risking everything possible. And also the marketing team, they
understand how consumer psychology works here in Korea.
So even though we really don't think about like research,
because our, you know, DNA is from Korea, so it's not really
big country here, to be honest. And then once certain content is
going viral, if you don't know about it, you're not a Korean
person here, that's actually important, actually something
that you have to remember.
So once, once viral content hit, like, let's say apple cider
vinegar was something that trending recently, and then if
you don't know about it, you are why you are here, like, it's
kind of like awful. So you can have the all of the consumer
psychology and data and even the trending research better, and
especially if you don't know about the language itself, it's
so hard to navigate the NAVER platform, even because the all
the great content is stuck with NAVER, or the kaka or those like
native platform first, and then in English, there is a little
content out there that you can actually understand. So that's
why I'm trying to publish the blog more, so that you can
understand this navigation first. But yeah, that's kind of
like something that maybe foreigners like struggling to
understand this Korean market because of the language barrier,
the cultural barrier, and also you have the very far distance
barrier that you have to overcome. So having the right
it's not gonna be the team, but maybe one or two person first
like to begin with, or even the agency that you can collaborate
with, can be the great option for you too, yeah.
Okay, well, thanks for sharing that with us. Um, I had a follow
up question for you, and it's when you've dealt with clients
in the past, B2B companies that want to break into the Korean
market, and they're trying to, like, gain new clients, or do
this like lead generation. I think one of the things I'm sure
prospects will ask them, especially if they're a foreign
entity, is, do you have Korean market experience? Can you show
us any case studies of how you help other clients in Korea? And
they and they probably want to see that first before they
decide to commit, right?
Yep.
So just from your experience, like, how do you, how do you,
how do you deal with that? How do you, how do you help your
clients with that, especially if they're new to the market,
because if they're new, then that probably means they don't
have a lot of local experience, and they don't have any case
studies yet.
So first things first, like, we need to really check where there
is stage in you know, if it's about entering the market for
the first time, like, we need to start from the market entry,
consultation first. Like how we can help the research part, the
competitors analysis, you know the strength or weakness, the
SWOT analysis. And even like how we can find the positioning
first. Because as we, as we already talked about this, we
have tons of opportunities, tons of options already existing
here. So that's why, like, having the right brand voice
message, like, very clean, like, just one keyword or two
keywords. I usually recommend mapping up your keyword journey,
like, from the awareness to conversion. Like, let's say, for
example, I'm just gonna put the random stuff here, like a body
wash, like you're gonna if you are gonna search for just body
wash, it means just from awareness. But once we put
something like brand name plus product name, it means there is
a more engagement into it. But once you put more like how to
find this product in specific location, that means there is a
high potential for conversion.
So like from finding the right keywords, actually it's the
beginning journey that we have to do. Like from market entry,
consultation and then the research part, positioning is
something that we can begin with, especially for the market
entry. But if you are really going for launching campaigns,
it's a different story for sure, like how we can actually target
the community first, because NAVER cafe or Kakao groups are
kind of like a ways that you can target, as if the Facebook
group, like, we don't really use Facebook group, by the way, like
more of like NAVER cafe or Kakao group first. So what we normally
do, we jump in all the groups, or, you know, the cafes related
to your brand, and then see what kind of like influencers, if
you're especially like a SaaS (Software as a Service) product
you're selling, like, what kind of like influencers they are
mentioning what kind of like trending, they are actually
mentioning that that's a golden nugget you can actually make the
content with. And then we can, you know, do like UGC
(User-Generated Content), the content strategy for sure. Like
the social media content for sure, something like a YouTube
is for every generation, and then Facebook is like in Korea,
like, more of a like, over 50s or 40s, mainly men there. And
then, we don't really use the Twitter x for the professional
use. It's more about like gamers, the video gamers, or
talking about sports, like, very like a meme, like situation
going on. And then, rather, the thread is recently actually
increasing, trending a lot, like more professionals like joining
there. So there are a lot of landscape going on. So the
having right platform strategy, first, like research positioning
right platform. And then from there you can create your
content pillar, content strategy. And then finally, you
can launch your campaigns for sure. If you're aiming to
target, you know, those users who want to use your products
for sure. So it could be different.
And then, if you're someone who want to scale up like, let's say
you want to improve ROI, you need to actually check your KPIs
(Key Performance Indicators) like, because when I had a
conversation or meeting with this nine figure global brand,
they actually spent like $1 million for that year, and only
to realize they only get the impressions and rates like 15 or
10 million. Like impressions only. And when I go deep inside,
the influencers were really scammy or fake. So most of time,
even big agencies struggle with to find out the right
influencers, because they really go deep inside about, like, the
how genuine those interactions are. So that's why, like we
usually highlight, you have to go. For probably the NAVER
keyword link, sorry, NAVER keyword rankings, or even search
volumes. From the content to search volume, it's so easy to
actually track and then from there, you can also track your
ROI, how genuine your comments are, or the shares not about,
you know, focusing on, you know, breach or impressions.
Wow, great stuff. Great stuff. Okay, we get to the part of the
conversation where we're talking about actionable tips, and
you've given us a lot already, but if we're gonna maybe recap
or summarize, right for those B2B marketers out there that are
listening to this interview and they're thinking, or their
companies are thinking about expanding into Korea, what are,
what are three to five things that they can do right now to
take action?
So I really wanted to share this. So you have to go to NAVER
that search engine, and then you have to check if your website is
really existing or not. Let's say you could put site column,
and then you put URL there, and if your website is popping up,
that means you are visual on NAVER, yeah, of course. But if
it's not, you have to actually register manually with our, you
know, NAVER system that you might understand. If you don't
understand, maybe I can give you free resources later, but in
this time, like, you could just audit, like, um, is this really
available? Like, site, Colin, URL first, and then, if it's
just with only English, you have to really working, it should be
with Korean language, because we don't really research English on
NAVER at all, like at all. So you have to be think about this
and then prepare the Korean content for sure, and then the
adding the Korean reviews on your website is so much better
than just having random reviews from other countries for sure.
So maybe you could run the test campaigns for a couple of like
month and then get the reviews first. Like, as I said before,
like seven day free trial. That's something that you could
do demo introductions and then put the content on your website
and make it available on NAVER. Also the content in Korean
language, the English for sure, the three steps are kind of like
a you can audit really easily. And then you know, if you want
to launch the test campaigns, I think that's the free trial is
kind of like an interesting part you could do. And email
marketing is not really popular idea in Korea yet. So if you can
jump in right now, that's the golden thing that you can you
really unlock. Because some might say, like, Korean market
is kind of like a 20 years behind the United States. So
like, if the traditional approaches are already going on,
although, like, email marketing is kind of like a changing so
the US email marketing is kind of packed with a lot of emails,
of course, but in Korea, it's still like very great spot that
you can really start with.
What's your experience been with email marketing in Korea? As I'm
very curious, because, as you said over here in North America,
it's, I'm not saying that people don't use email marketing, but a
lot of, a lot of times, we have to take into consideration
things like, or is it going to end up in the spam folder,
right? And then there's this. There's the whole issue around
data protection as well, right? And depending on where, where,
which area you're targeting, they have different laws around
data. But what's your experience been in Korea?
So basically, like, we are seeing experiments a lot like
your our service provider, or B2B focused businesses. Do you
have, like, white papers or case studies, or, you know, the free
guidelines, and then they put, like a NAVER blog, which is our
from the search engine, for sure. And then they rebrand the
whole NAVER blog first. And then they put the guideline, you can
download this for free, and then click on it, you go to website,
and then from there, they read it, read all about it. Actually,
it's a similar way that we actually promote from the
Western countries, for sure, but the volume itself is kind of
like a very low compared to the US or other, yeah, Western
market. So that's why, if you can try that hard, a lot like
white papers, case studies, or even in demo or, you know,
company overview, but it should be really good, good enough, for
example, the market currently, the retailer from Korea, they
usually highlight those recipes. They don't even talk about
promotions going on. And then the IKEA Korea is kind of like
doing some blood well, like they promote the pop up event. And
then, oh, this is something that we are going on. You can join
for free. The Pajama party, all the things that we can hear
from. So there are several ways that you can choose from, but
for B2B, especially those like related free resources,
something that you can unlock first and then from there you
can expand further with more engaging content.
Okay, fantastic, fantastic. So on the topic of metrics, and I
know we can talk about metrics for hours and hours and hours,
but what are some of the what are some of the key metrics that
you tell your clients to focus on, especially if they're
starting out in the Korean market?
Yeah, I really, really suggest NAVER keyword rankings first. So
once you audit all of your websites, it's visible there.
You can go to NAVER keyword planner or NAVER data lab there,
and then from there, it's actually free to research
everything. There. You can check the monthly search volume very
easily. And then probably, like, if you don't have any like, a
visibility there, it could be like zero, or if you already
started your journey, probably like, let's say, 1k per month,
or something like that. But if you want to really aim for,
let's say, do the test campaigns first 20% rise, or 30% rise,
something that you can aim for instantly, for the KPI. And then
let's say, as I mentioned before, the community targeting
is really important. So what we normally really recommend is
hitting the UGC (User-Generated Content) influencers with the
content or the community targeting first, like NAVER
cafe, the Kakao group. I don't really recommend Kakao group
for, you know, the promoting stuff, I would usually recommend
the NAVER Cafe better, because Kakao group is more of a like a
chat or messenger style. But anyway, the if you can hit the
cafe, NAVER Cafe first, and then the UGC community, that's how we
discovered if it goes viral, and then we also have Naver clip,
which is similar way that we speak to the short film videos
on YouTube channel.
And NAVER clip brings a lot of actual impressions reached
compared to YouTube shorts or reels nowadays, because when we
collaborate with Australian brand, we hired a really great
influencer, and then they put the content on Tiktok and
YouTube, Instagram and NAVER clip, and then NAVER clip was
hit like over 1 million views for the single video, and then
in that two month period, it was over 5x ROI. So it's also
important to know that for B2B service businesses having the
social media is kind of like important as a community. And I
understand that even Korean businesses are kind of like
conservative about like doing social media for sure, but
YouTube or Facebook and Instagram is something that you
can begin with, because YouTube works with SEO, the search
engine optimization keywords, and then Instagram and Facebook
also over 50 men are their professionals for sure.
Instagram for women or, you know, like those young
generations, but you know, like, once your son or daughter know
about your brand, they will likely also spread the word for
sure, like, why we don't try it? So, like a lot of Institute,
institutions or government, usually utilize more fund
related or engaging stuff nowadays, so it's growing trend
right now. So yeah, I recommend those jumping in those community
first and then hiring the influencers. If you want to
really generate the search volume, really increase so from
the content, from influencers or your community, to search volume
that you can track for sure.
Yeah, it's very interesting, because, like, you know, I also
did a lot of B2B marketing in China, and at first, at first,
we're like, oh, you're gonna use influencers for B2B campaign.
But actually it works because, because a lot of these people in
the clients, target audience, are actually following these
influencers, right?
Exactly.
So again, it's one of these differences between, between the
way that B2B marketing is done in the West and the way it's
done in places like Korea, right?
Yep.
Yeah, okay, so two more questions before I let you go,
and I really appreciate you taking the time to be with us
today. So if you are like the ambassador for Korea, you're
representing your country, and there you're talking to people
that have never been to Korea before, right? What is there a
particular place in Korea where you would advise them to go and
visit? And if yes, what place is it and why?
I mean, I actually thought about this a lot, what kind of like
places I should recommend to those, you know, buyers, yeah,
all of that. And then we have a very interesting places called
COEX and KINTEX. And then it's kind of like buyers or the
consumers engaged there for the conferences event or trade show
event. So, once you present there, you can actually go deep
inside about Computer Research, how they are actually selling
stuff, how actually they are engaged with customers, for
sure, and how they promote their services. There you can, you
know, have the overview of picture of our business
landscape. Outside of that. You know, if you want to target more
of like young generations or Genji stuff, you could go to
Seongsu and then it could be cliche, you should visit capital
city Seoul, for sure. Like how Korean market without going to
the capital city tower or Busan, like, that's the two things that
we are having the mainstream here. So the CK as a conference
or event or trade show, and then Seoul and then Seongsu for young
generation. Outside of that, maybe if you can go to Pangyo
area, there are lots of startups going on. So if you want to
really observe those startup scenes, you may visit there too.
Okay, okay, well, that's, that's a pretty long list, very
interesting. And you know, thank you so much for your time today,
I think I learned something new about doing B2B marketing in the
Korean market, so I hope the audience got a lot of value out
of that as well. So please quick introduction to yourself and how
B2B companies can get in touch with you.
Yeah, thank you so much for asking. I mean, I'm the founder
of HY marketing, helping international brand succeeds,
such as in Korea, Japan and beyond, with specializing in
social media marketing. So we have a team of Korean native
marketer, native Japanese marketers and English speaking
marketers, for sure. And then I am the one who strategize
everything and direct or the for the creative part. And because
of that, we kind of really work with everyone. So it we limit
the volume is like a main three full campaigns per month, so
that I can also focus on our clients, because we are a part
of, like a boutique marketing agency, and then we actually
strategize everything from the beginning, not about just, you
know, test the water without ever knowing the consumer
psychology. So that's the thing that I'm really passionate
about.
Okay, okay, fantastic. Well, once again, Hyein and thank you
so much for coming on the show today, gamsahabnida (Thank you).
Right?
I forgot to mention that if you want to reach out to me, yeah,
connect me on LinkedIn or apply to work with us on our website
for sure.
Yep, yes, yes, yes, absolutely, absolutely. And we will be
including the links in the show notes for this episode so people
can get in touch with you directly. So once again, thank
you so much for coming on the show. Take care, stay safe and
talk to you soon.
Okay, soon. Bye.
Thank you. Bye. Bye.